This Week in Search Marketing Staffing – 7/21/08


Last week Glen Allsopp, over at Viper Chill, wrote a great article about, Improving Your Skillset: Your Path to Becoming a Better Internet Marketer.  Glen looked at eight areas of internet marketing (affiliate marketing, copywriting, domains, graphic design, PPC, SEO, social media, and website coding) and provided some great resources to keep your skills sharp.  From his experience Glen has learned the best way to improve upon your skills, is to strive to learn more.  So if you are looking to strengthen your internet marketing skills in any area, check out Glen’s post to keep your career moving in the right direction.

Recruiting for a large company can be extremely difficult.  Typically you are looking for someone who can seamlessly transition into an established infrastructure and contribute immediately.  This makes the job even harder when recruiting in the talent constrained world of SEO.  There is a lot at stake, time is sensitive, and your competitors are gaining ground every minute you are not.  Aaron Shear posted an article last week on Search Engine Watch about Recruiting SEO Talent for Big Sites.  Aaron makes some great suggestions when looking at potential candidates to work on large sites.  One of the biggest aspects he stresses is finding candidates who understand SCALE and scalability.  Working with a big site means being able to manage your time appropriately and efficiently, if you are working with a big site it shouldn’t matter whether it is a 1,000 page site or a 100,000 page site.  By evaluating the traits that are most important to your organization and the role you are looking to fill, Aaron believes it will help you minimize frustrations and focus on finding the perfect candidate for you open SEO positions.

Ron Jones continued his segment this week with a post titled College and Career Points.  Following his discussion of some of continuing education classes offered at colleges across the country, he learned of a course “Search and The New Economy,” which is being offered through NYU’s MBA program.  Although the class isn’t devoted to search, it does include good coverage of topics like keyword advertising, SEO, and word of mouth.  The class seems to be very popular as there is generally a waitlist to enroll.  With the limited number of education options for search marketing, Ron suggests the best way to get into the industry is to get your hands dirty and start working on websites around a personal hobby or passion.  As you build your experience you will be able to begin interviewing with various agencies and begin moving onto the next level.  Depending on where you begin interviewing, you could end up in a role as a all-round player, or as someone who specializes in one area of search marketing.  Get a feel for what your comfortable with and what you want to do, and you will be able to build your career in SEO.

That’s it for this week, check back next week for another update.