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Dec
27

Top 20 Jobs of 2012

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From CNN, to Forbes, to US News & World Report, the experts all agree: the future for US jobs is exceptionally bright for those working in digital, creative, and interactive. Throughout 2012, Onward Search has brought you salary and career guides for the most popular — and most in-demand — digital careers in the nation. We also brought on some of the most talented professionals in each vertical to share their expert advice on breaking into that career.

Each of the Career Guides featured in our Salary Guide Center is packed with essential information on the different career opportunities, including national salary benchmarks and where these jobs were located. Now that 2012 is wrapping up, let’s recap which 20 job titles were most popular, and where the pay was best for each:

Top Digital Creative Careers In 2012

10 Hottest Digital Creative Jobs

How you brand yourself in the digital age speaks volumes for the salary you bring home, and it will define the hiring options available to you. 2012 showed tremendous demand for those in web development and design, but also highlighted the growing need for talent focusing on usability and experience.

Hiring trends are as strong as they’ve always been in New York City and Silicon Valley, but have recently begun to spread to new hubs as well, including Seattle, Chicago, Atlanta, and throughout major cities in Texas. However, companies all over the USA are increasing their hiring within the industry, and are seeking new talent to fill these needs.

» Check out our Digital & Creative Jobs

1. Web Developer

Top Cities:

  1. New York, NY
  2. San Francisco, CA
  3. Seattle, WA
Nationwide Salary Range: $51k – $128k
Average Salary: $82,000
1-Year Job Growth: 6%
Typical Job Experience: 1-4 Years

Related Jobs: Front-End Web Developer, Web Development Engineer, Web Application Developer

2. Web Designer

Top Cities:

  1. New York, NY
  2. Seattle, WA
  3. San Francisco, CA
Nationwide Salary Range: $37k – $105k
Average Salary: $62,000
1-Year Job Growth: 10%
Typical Job Experience: 1-4 years

Related Jobs: Web Software Designer, Web/Graphic Designer, Web/Multimedia Designer, Interactive Web Designer

3. Information Architect (IA)

Top Cities:

  1. New York, NY
  2. Atlanta, GA
  3. Chicago, IL
Nationwide Salary Range: $65k-$149k
Average Salary: $101,000
1-Year Job Growth: Decreased by 12%
Typical Job Experience: 10-19 Years

Related Jobs: Information Systems Architect, Systems Analyst/IA, Applications Architect: Usability & Information

4. Interactive Designer

Top Cities:

  1. New York, NY
  2. San Francisco, CA
  3. Chicago, IL
Nationwide Salary Range: $41k-$102k
Average Salary: $62,000
1-Year Job Growth: 7%
Typical Job Experience: 1-4 Years

Related Jobs: Interaction Designer, Interactive Media Designer, Interactive Web Designer, User Interface/Interaction Designer

Top PPC Careers & Salary In 2012

PPC Jobs Salary Guide -- Breakdown of PPC Job Titles

Top Locations:

  1. New York, NY
  2. Chicago, IL
  3. San Jose, CA
  4. Austin, TX
  5. Seattle, WA

With the rise of PPC on Facebook and Bing in recent years, those working in PPC have found themselves in a broader, more complicated industry — one that’s more stable and relevant than ever before.

PPC is expensive, and it’s not all about outbidding the competition. Smart companies realize that bringing in a winning PPC expert will make or break a successful campaign, and are always on the lookout for a fantastic new hire.

» Check out our SEM/PPC Jobs

1. Online Marketing Manager

Top Cities Salary Range: $50k – $119k
Average Salary: $72,000
1-Year Job Growth: 40%
Typical Job Experience: 5-9 Years

Related Jobs: Direct Online Marketing Manager, Online Marketing/Merchandising Manager,  Manager of Online Marketing Analytics

2. PPC Specialist

Nationwide Salary Range: $38k – $91k
Average Salary: $56,000
1-Year Job Growth: 158%
Typical Job Experience: 1-4 Years

Related Jobs: SEM/PPC Specialist, Paid Search Specialist, PPC Analyst, SEM Campaign Manager

3. Account Manager

Nationwide Salary Range: $37k-$81k
Average Salary: $57,000
1-Year Job Growth: Decreased by 4%
Typical Job Experience: 1-4 Years

Related Jobs: Account Development Manager, Account Relationship Manager, National/Global/Local Account Manager

4. Director of Internet Marketing

Nationwide Salary Range: $49k-$112k
Average Salary: $85,000
1-Year Job Growth: 71%
Typical Job Experience: 10-14 Years

Related Jobs: Internet Marketing Specialist, Project Manager: Internet Marketing, Internet Marketer, Brand/Internet Marketing Agent

Top SEO Careers & Salary In 2012

SEO Salary Guide for the top 20 US Markets

Top Locations:

  1. New York, NY
  2. Los Angeles, CA
  3. San Francisco, CA
  4. Chicago, IL
  5. Boston, MA

Google is cracking down on many of the more time-honored SEO tactics, and not just anybody can bring in the rankings these days. (Remember those days?) The industry is becoming increasingly specialized, and the pool of SEOs that can provide proven, measurable success is shrinking.

This means that low-level SEO jobs have begun to recede, while the demand for an experienced, talented SEO is higher than ever. That’s very good to hear — if you know what you’re doing.

» Check out our SEO Jobs

1. SEO Manager

Nationwide Salary Range: $49k-$112k
Average Salary: $75,000
1-Year Job Growth: Decreased by 24%
Typical Job Experience: 1-4 Years

Related Jobs: SEO Campaign Manager, SEO Project Manager, SEO Account Manager, SEO/SEM Manager

2. SEO Analyst/Specialist

Nationwide Salary Range: $35k-$98k
Average Salary: $56,000
1-Year Job Growth: 194%
Typical Job Experience: 1-4 Years

Related Jobs: Search Analyst, SEO Marketing Analyst, SEO Strategist, Web SEO and Analytics Analyst

3. SEO/Search Marketing Director

Nationwide Salary Range: $54k-$148k
Average Salary: $103,000
1-Year Job Growth: 88%
Typical Job Experience: 5-19 Years

Related Jobs: Director of SEO, SEM Director, Search Marketing Coordinator

4. Web/SEO Copywriter

Nationwide Salary Range: $25k-$96k
Average Salary: $44,000
1-Year Job Growth: 44%
Typical Job Experience: 1-4 Years

Related Jobs: SEO Content Writer, Web Content Specialist, Web Content Developer, Web Content Creative, Content Strategy/Storytelling

Top Social Careers & Salary In 2012

Social Media Jobs Salary Guide -- A look at the top 20 US markets

Top Locations:

  1. New York, NY
  2. San Jose, CA
  3. San Francisco, CA
  4. Los Angeles, CA
  5. Boston, MA

Once seen as an accessory to many companies, social media is quickly growing to be the core of many marketing efforts — including content strategy, SEO, conversion, and more.

As users continue to increase the time they spend on social sites and less on Google, social is turning into a monster, with the industry growing (and hiring) in leaps and bounds. That growth is expected to continue for a very long time.

» Check out our Social Media Jobs

1. Social Media Marketing Manager

Nationwide Salary Range: $48k-$117k
Average Salary: $61,000
1-Year Job Growth: 103%
Typical Job Experience: 1-4 Years

Related Jobs: Director of Social Media Marketing, Public Relations Manager: Social Media, Social Media Community Manager, Social Media Outreach Coordinator

2. Social Media Strategist

Nationwide Salary Range:  $36k-$104k
Average Salary: $78,000
1-Year Job Growth: 58%
Typical Job Experience: 1-4 years

Related Jobs: Social Media Marketing Researcher, Social Media Analyst, Social Media Development

3. Social Media Specialist

Nationwide Salary Range: $30k-$77k
Average Salary: $50,000
1-Year Job Growth: 42%
Typical Job Experience: 1-4 Years

Related Jobs: Internet/Web and Social Media Specialist, Social media Representative, Social Media Monitor

4. Blogger/ Social Media Content Writer

Nationwide Salary Range: $14k-$60k
Average Salary: $51,000
1-Year Job Growth: 93%
Typical Job Experience: 1-4 Years

Related Jobs: Social Media Content Manager, Social and Digital Media Producer, Social Media Writer, Social Media Copywriter

Top UX Careers & Salary In 2012

A guide to UX Careers

Top Locations:

  1. New York, NY
  2. San Francisco, CA
  3. Atlanta, GA
  4. Chicago, IL
  5. San Jose, CA

User experience is growing at a rapid pace, and is among the fastest-evolving and most exciting careers in the digital and interactive industry today.

As technology continues to develop, companies are expanding their appreciation for a simple, beautiful interface that provides value on the user’s end — and are becoming aware of the power of a superior user experience in facilitating them to dominate their marketplace. This is excellent news for the UX community!

» Check out our User Experience (UX) Jobs

1. User Experience Designer

Nationwide Salary Range: $73k – $110k
Average Salary: $86,000
1-Year Job Growth: 48%
Typical Job Experience: 1-5
and 5-19 Years

Related Jobs: User Experience Design Engineer, User Experience Software Designer, User Experience Design Architect

2. Interaction Designer

Nationwide Salary Range: $74k-$115k
Average Salary: $86,000
1-Year Job Growth: 29%
Typical Job Experience: 1-4 Years

Related Jobs: Interactive Media Designer, Interactive Web Designer, Product Design and Interaction Manager, User Interface/Interaction Designer

3. Visual Designer

Nationwide Salary Range: $60k-$97k
Average Salary: $80,000
1-Year Job Growth: 5%
Typical Job Experience: 1-9 Years

Related Jobs: Visual Innovation Strategist, Visual Design Director, Visual Merchandising Designer, Visual Communication Designer

4. Usability Analyst

Nationwide Salary Range: $66k-$127k
Average Salary: $84,000
1-Year Job Growth: 7%
Typical Job Experience: 1-4 Years

Related Jobs: Internet/Web and Social Media Specialist, Social Media Representative, Social Media Monitor

No matter what kind of career you’re looking for, if it’s in digital, creative, or interactive, the recruiters at Onward Search are waiting to help you! Apply online today to get started in your next career!