Graphic Design Careers 101
So, you want to learn more about developing a career in Graphic Design? This is the best place to start! We've summarized the basics of a career in Graphic Design to help you get started.
Why Graphic Design Matters
The creative touch provided by a Graphic Designer is crucial to the success of any website and brand. Their contributions reach across multiple aspects of marketing including identity (logos), websites, publications (magazines, newspapers, etc) advertisements and product packaging. Thanks to the evolution of graphic design tools like Adobe Creative Suite, these professionals are limited only by their by their imaginations.
Since the field of Graphic Design covers such a broad variety of applications, the skill set of one graphic designer can be vastly different from another. Depending on the focus of a graphic design job, expertise in typography and page layout is needed while another project may require experience with printmaking, chromatics, interface design or computer generated graphics.
Beyond creating visually appealing designs, graphic designers are sought after to help establish a compelling, universal branding experience that will bond all aspects of a company’s marketing with a uniform look and feel. By applying this established theme across a company’s website, print materials, promotional items and messaging, customers are more likely to recognize the company, which in turn strengthens their brand identity.
Working in Graphic Design
Graphic Design jobs fall into a wide range of titles from entry-level production artists to Art Directors and Creative Specialists. Regardless of title, there is a common thread to most graphic design jobs because these positions usually collaborate with other departments, such as copywriting and marketing, to develop the core creative elements of a company’s brand and messaging.
Whether your graphic design career is just beginning to bloom or you have experience managing an established brand, Onward Search will match your skills and ambitions to opportunities that fit your personal experience and professional goals. Start working with Onward today to develop and fortify your graphic design career.
Graphic Design Job Responsibilities
This is a list of responsibilities commonly associated with Graphic Design jobs. Tip: use the keywords and phrases you find in job descriptions when writing your resume to improve your chance of getting noticed.
- Package design
- Presentation specialists
- E-Commerce design
- Production art
- Art direction
Have questions about starting your career in this industry? Contact a recruiter today to learn more.