Link Building Careers 101
So, you want to learn more about developing a career in Link Building? This is the best place to start! We've summarized the basics of a career in Link Building so you can learn more about what it takes to start your own.
Why Link Building Matters
The complex algorithms that power major search engines are based on a variety of measurements that determine the value, and thus ranking, of any web page. Skilled link builders understand that the more high quality, relevant links that point back to a web site, the better it will rank in organic search results and the more direct click through traffic it will receive. While there are a number of different approaches to building a solid inbound link profile for a site, executing a successful link building campaign isn’t easy and companies need experienced link builders to take on the challenge.
Link builders can employ a variety of techniques to build strong back links from high ranking sites and there is much debate about which works best. For example, link baiting generates links through content the natural way while other methods use pay-for-inclusion directory submissions, direct requests for links and paying bloggers to generate links. No matter what technique is used, link building remains one of the most challenging portions of any SEO strategy.
Working in Link Building
The day-to-day for a good link builder usually involves creating content, following SEO news, researching link profiles, and networking as peripheral activities that support their goals. The direct acquisition of links, as mentioned above, can be a mixture of both organic and paid efforts.
Whether you just started learning the ropes of link building, or you’ve managed successful link building campaigns and have the numbers to prove it, Onward Search will match your skills and ambitions to opportunities that fit your personal experience and professional goals. Start working with Onward today to develop and fortify your Link Building career.
Link Building Job Responsibilities
This is a list of responsibilities commonly associated with link building jobs. Tip: use the keywords and phrases you find in job descriptions when writing your resume to improve your chance of getting noticed.
- Manage link building and baiting
- Generate content for link acquisition
- Establish permanent one way links
- Execute link request email campaigns
- Acquire links from high PR sites
Have questions about starting your career in this industry? Contact a recruiter today to learn more.