Search engine marketing (SEM) is the process of driving website traffic through "pay per click" advertisements on major search engines. SEM allows companies to instantly increase their visibility by bidding on desired keywords and keyword phrases. When taking advantage of SEM, companies are able to track every dollar spent to maximize ROI. Thus, the basis for a successful SEM / PPC campaign is not only increasing visitors to a website, but also increasing the conversion rates of those visitors.
Careers in Search Engine Marketing
SEM Job Responsibilities
Keyword Research
Keyword Reporting
Keyword Analysis
PPC Campaign Management
ROI Analysis
Click fraud prevention/detection
Landing page optimization
SEM Jobs entail creating ad campaigns within a client's stated budget to obtain maximum impressions and click-throughs (or conversions). The primary goal of every campaign is to solicit the greatest number of conversions at the least possible cost per click.
SEM jobs are currently one of the hottest growing fields in the industry because of the instant results pay per click advertising can provide, as well as how efficiently each dollar spent can be tracked. A successful SEM / PPC campaign is usually paired with an ongoing search engine optimization (SEO) campaign to maximize visitors to a site.
Search engine marketing jobs with Onward Search range from entry level pay per click managers to directors of search engine marketing. Onward will evaluate your experience and search engine marketing career goals and present you with the SEM jobs that best match your personal profile.
Search Engine Marketing (SEM) Job Trends
This graph shows growth for jobs in Search Engine Marketing.
