SEO Jobs

Search Engine Optimization (SEO) is the process of improving the structure and content of a website in order to generate more traffic from search engines. By improving the structure of a website and increasing the relevancy of the keywords used throughout the pages, a website will be more likely to be found on a major search engines such as Google, Yahoo, or MSN. SEO jobs are currently one of the hottest growing fields because of the return on investment SEO provides companies, as well as the growing number of consumers that can be reached via the internet.

Careers in Search Engine Optimization

SEO Job Responsibilities

Develop keyword strategies
Eliminate duplicate content issues
Develop / improve information architecture
Manage link building and baiting
Design search engine friendly code
Edit copy and tag sets for desired keyword
Measure and analyze website ranking and traffic
Improve usability and website design

Studies have shown that nearly 68% of searchers for a specific keyword don't make it past the first page and 40% of the time users click on the number one result. The goal of SEO professionals is to optimize a site so that it achieves the number one ranking for a desired keyword or position it so that it appeals to the remaining percentage of users who do explore past the first result.

The majority of SEO jobs focus on optimizing web copy with keyword rich content, developing linking strategies to increase page rank and tracking and monitoring rankings across the major search engines. While there are numerous ways to drive visitors to a website including pay per click ads and banners ads, the majority of traffic still comes from the search engines, which is why SEO jobs are in such demand.

SEO jobs range from entry level SEO specialists to directors of search marketing. Working with Onward Search will allow you to develop great SEO experience and strengthen your search engine optimization career. Depending on your level of experience, Onward is able to match you with the SEO jobs that best fit your personal experience and career goals.