Copywriting Careers 101
So, you want to learn more about developing a career in Copywriting? This is the best place to start! We've summarized the basics of a career in Copywriting here to help you kick start your own.
Why Copywriting Matters
Talented copywriters provide every organization with the foundation for all their internal and external messaging. Their work goes beyond composing essays and formulating slogans. At every stage of the marketing process, well-positioned and carefully tailored copy can make the difference between a successful campaign and one that falls short. Copywriters touch every aspect of company messaging including sales sheets, brochures, white papers, websites and product descriptions.
While there are still jobs for traditional copywriters in print companies, the majority of today’s businesses need web copywriters who can deliver high quality content that is specifically designed for online mediums. This requires an understanding of how to apply the principles of search engine optimization to ensure the content ranks well for relevant keywords. When done right, high ranking web copy is a strong defense against online competitors and a great way to increase traffic and grow revenue.
Working in Copywriting
A talented copywriter knows how to focus on the essence of a message in order to convey it quickly and precisely. Most of their time is spent translating a universal company message into effective and persuasive copy that helps support marketing goals such as increased website traffic, improved conversion rates, higher sales and better customer retention.
Copywriting jobs range from entry level contributors to expert web content specialists and the field continues to evolve as micro-blogging and mobile marketplaces are adopted by more and more companies. Whether your career is just beginning to take shape or you are an established copywriter, Onward Search will match your skills and ambitions to opportunities that fit your personal experience and professional goals. Start working with Onward today to develop and fortify your copywriting career!
Copywriting Job Responsibilities
This is a list of responsibilities commonly associated with copywriting jobs. Tip: use the keywords and phrases you find in job descriptions when writing your resume to improve your chance of getting noticed.
- Writing/updating website copy
- Developing ad copy
- Coordinating company messaging
- Creating relevant landing pages
- Improving advertisement effectiveness
- Utilizing SEO practices
Have questions about starting your career in this industry? Contact a recruiter today to learn more.