Onward Search

This Week In Search Marketing Staffing - 10/7/08

Posted on October 7, 2008 14:36 by Reilly O'Donnell

While the market continues to tumble, dragging consumer confidence with it, new opportunities are actually opening for Search Marketing in a Recession.  Laura Callow, of Search Engine Marketing Insight, points out that although fewer people are going out and looking for places to spend their last paycheck, people are still going to spend money on goods and services during a recession.  Many people are saving money by staying out of the car and shopping online.  This has left open a big opportunity for the savvy search marketer.  While luxury items are still some time out from matching their sales number of a year ago, more people are jumping online to find deals and have them delivered directly to their homes.  This trend is driving many more ecommerce companies to update their websites to capture as many additional sales as possible.  As the economy stands on shaky ground, search marketers just need to be reactive to the constant changes and they will end up at the front of the pack by the time everyone else gets on the upswing.
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This Week in Search Marketing Staffing - 9/29/08

Posted on October 1, 2008 11:18 by Reilly O'Donnell

With everything that has been happening on Wall Street it is easy to think that the entire economy is failing. Fortunately, this is not true, and as reported in the article, Local Tech Firms Gain From Wall Street Pain, some industries are actually benefiting from the chaos.  Prior to the credit crunch investment banks were the largest employers of technology professionals in the city.  They had the upper hand when luring potential candidates; offering them bigger salaries and better benefits.  While Wall Street has laid off over 20,000 workers in the last half of the year, the tech industry has added over 1,000 jobs and now has a new pool of workers to choose from.  Although the economy is in an overall slump, revenue in the tech industry continues to grow, as does the need for additional staff.
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5 Tips To Get Started in Search Marketing

Posted on September 24, 2008 16:14 by Ken Clark

Note:  I wrote this article as a feature in the September 2008 SEMPO Institute monthly e-newsletter.  In it I discuss several common questions the Onward Search team receives from candidates who are interested in entering search marketing as a new career.   

Job seekers who are looking to enter the search marketing industry often ask the question: “How do I get started?”  Here are five tips that I recommend to all new entrants to the industry:
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This Week In Search Marketing Staffing - 9/22/08

Posted on September 22, 2008 14:26 by Reilly O'Donnell

Despite the recent economic news, temporary staffing continues to be a great option for marketing professionals.  BtoBonline commented on this in their article, Economy Stokes Trend Toward Short-Term Marketing Hires.  In order to cut costs, many companies are reducing their full-time head count and are hiring temporary workers on an as-needed basis.  Most recently the marketing industry has seen a 50% spike in the number of temporary positions.  The Tampa Tribune also discusses this trend in Temp Agencies Are Attracting More Professionals.  This article discusses how professional workers are increasingly working with staffing agencies in project-based and consulting engagements as a way to meet their compensation and professional goals
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Onward Search Quick Tip #4 - Let the Internet Work for You

Posted on September 17, 2008 14:57 by Reilly O'Donnell

With the evolution of the internet many repetitive and mundane tasks have become automated thanks to various websites and some great developers.  These tools can help you save time every day. 

When tasked with finding a new job, it can become a job in itself.  Several websites offer tools that can help save you time and effort when searching for your next job.  On the internet opportunities come and go very quickly.  Whether it is a new job posting that is immediately overloaded with responses, or a breaking news story that can clue you into the opportunity of dreams, you want to avoid missing any opportunities.  With the advance of RSS feeds and automatic alerts you can stop checking sites for new jobs and breaking news, and start focusing on networking and preparing for your next interview.
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