While the market continues to tumble, dragging consumer confidence with it, new opportunities are actually opening for Search Marketing in a Recession.  Laura Callow, of Search Engine Marketing Insight, points out that although fewer people are going out and looking for places to spend their last paycheck, people are still going to spend money on goods and services during a recession.  Many people are saving money by staying out of the car and shopping online.  This has left open a big opportunity for the savvy search marketer.  While luxury items are still some time out from matching their sales number of a year ago, more people are jumping online to find deals and have them delivered directly to their homes.  This trend is driving many more ecommerce companies to update their websites to capture as many additional sales as possible.  As the economy stands on shaky ground, search marketers just need to be reactive to the constant changes and they will end up at the front of the pack by the time everyone else gets on the upswing.
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With everything that has been happening on Wall Street it is easy to think that the entire economy is failing. Fortunately, this is not true, and as reported in the article, Local Tech Firms Gain From Wall Street Pain, some industries are actually benefiting from the chaos.  Prior to the credit crunch investment banks were the largest employers of technology professionals in the city.  They had the upper hand when luring potential candidates; offering them bigger salaries and better benefits.  While Wall Street has laid off over 20,000 workers in the last half of the year, the tech industry has added over 1,000 jobs and now has a new pool of workers to choose from.  Although the economy is in an overall slump, revenue in the tech industry continues to grow, as does the need for additional staff.
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