Internet Marketing Job Categories

Search Engine Optimization (SEO)

• Usability and website design
• Information architecture
• Duplicate content issues
• Search engine friendly coding issues
• SEO copy editing and tag sets
• Link building and baiting
• Traffic Measuring and analyzing
• Keyword strategies
• Submission tracking

Pay Per Click (PPC)

• Keyword research
• Keyword reporting
• Keyword analysis
• PPC campaign management on Google, Yahoo, Ask, and Live
• Result Tracking
• ROI Analysis
• Analytical tool proficiency
• Keyword rich ad copy
• Click fraud prevention/detection
• Landing page development

Social Media

• Social media strategy
• Online reputation management
• Social bookmarking sites
• Social networking sites
• Site traffic trending and analysis
• Inbound links strategy

Blogging/Copywriting

• Keyword rich copy development
• Industry relevant blog proposals
• Social bookmarking site submission
• Mission and company goal driven blogging
• Company news and event publicity

Consulting

• Keyword strategy development
• Analysis and Tracking
• Submission tracking
• Industry savvy
• Linking strategy
• Planning and Budgeting
• HTML background

Project Management

• SEM team management
• Project timeline motivated
• Search marketing savvy
• Crisis prevention

Web Development

• Application development - Front and back end
• Forums, online forms, internal/external networks, shopping carts
• Advanced computer programming languages (Ex. Xml, Javascript, MySQL, PHP, Html, coldfusion, c#, asp.net, Visual Basic)