Online Training and Certification
If you are interested in advancing your search marketing career check out these training and certification resources. There are both fee-based and free services listed that will help you develop the skill set needed to become a great search marketer.
Bruce Clay SEOToolSet
Computer Geek Books SEO Training
DMA SEM Certification Program
GNC Web Creations SEO Training Class
High Rankings Organic SEO Training
Search Engine College
SEMPO Institute
SEOBook Training
Conferences and Expos
These conferences offer a hands-on approach to learning more about the newest trends and practices in the search marketing industry. The biggest minds in industry attend these events and provide their insight into what needs to happen to maintain the growth of the industry.
ad:tech
DMA - Direct Marketing Association
Pubcon
SES - Search Engine Strategies
SMX - Search Marketing Expo
Organizations
These organizations provide professionals with an everyday resource of tools and support.
DMA - Direct Marketing Association
SEMPO - Search Engine Marketers Professional Organization
Web Analytics Association
News/ Discussion Forums / Blogs
Many people are experiencing the same issues with the websites they are managing everyday. These sites offer articles and insight into the latest trends and practices that help them get past those pesky roadblocks.
Bruce Clay
High Rankings
Jessica Bowman
Marketing Pilgrim
Matt Cutts
Search Engine Guide
Search Engine Journal
Search Engine Land
Search Engine Watch
SEOmoz
Sphinn
Tech Republic
ToprankBlog
Vanessa Fox
Webmaster World
Tools
These websites have a number of tools to help you save time managing your search campaign. There are tools to help with SEO as well as PPC, and even a few glossary’s.
Ad Sense Calculator
High Rankings Glossary
RSS Button Maker
SEMPO Glossary
SEOBook
SEOmoz Tools
