This week the IAB announced Internet Advertising Revenues are up 18.2% YOY. These figures are a great sign for the internet marketing industry which continues to fight against the slowing economy. In Q1 $5.8 billion dollars were generated through internet advertising. This marked the second highest quarter ever recorded for internet advertising revenue, trailing only Q4 ’07, which generated $5.9 billion through the holiday season. The IAB which has measured internet ad revenue’s since 1996, has seen internet advertising revenue jump over 500% since it began measuring the statistic.
Source: PwC/IAB Internet Advertising Revenue Report (www.iab.net)
Whether you are looking to hiring more employees, or you are looking for a job, Search Engine Watch put together a great list of resources to help with the search. The list includes a good set of job boards, headhunters, and us, Onward Search. The article also gives a good analysis of which college majors support transitioning into search marketing. They suggest journalism majors fit in well with SEO and social media, accountants match up naturally with PPC, and musicians often turn out to be great SEOs and link builders.
Ron Jones continued his series this week evaluating whether we need SEO Education Standards. From the feedback Ron received since his last post it seems that the most obvious reason to support education standards is to establish more credibility in the industry. One of his commenter’s mentioned that those people opposed to standards are typically black hats and the overnight “experts”. Standards would help reduce the number of businesses who look to SEO to benefit their business, only to be suckered in by people trying to “make a quick buck at the expense of the industry.” Before standards can successfully be carried out, two big questions remain; how can they be crafted so they can evolve over time? And If we do create standards, who will enforce them? If solutions to these questions are established, the industry will be that much closer to adopting useful standards.
That’s it for this week in search marketing staffing news, check in next week for another update.