This Week in Search Marketing Staffing

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This Week in Search Marketing Staffing - 6/9/08

Posted on June 9, 2008 14:43 by Reilly O'Donnell

This week Ron Jones posted part two of his piece, Do We Need Educational Standards for Learning SEO? After opening up the topic about 2 weeks ago, Ron responded to feedback he received with a series of questions to help shape the next round of discussion. For this post though, Ron discussed the absences of an SEO Standards Organization, and provided details of some organizations that begun forming standards that will be able to support the industry. The IAB and SEMPO have both done a lot research to begin forming SEO standards and providing standard information to the industry, but they are still very far off from a set of universal standards. Ron believes there is need for standards, but believes they should take a cue from the US Constitution which was designed to be flexible enough to change when need.

In a post by OldschoolSEO, a case is made for How Search Engine Marketing Can Save the Economy. The author brought up the point of many companies who continually spend over a $100,000 each year on direct mail campaigns aren’t participating in any SEO activities. OldSchoolSEO believes that by reallocating a fraction of these funds into SEO, companies can effectively optimize their website, begin simple link building campaigns, launch a paid search campaign, and make the move towards email marketing. By making these changes, OldSchoolSEO believes will be able to efficiently target new customers while making your business more profitable.

Finding Skilled Manpower the Web 2.0 Way, an article posted on PC Quest, covers the current trend of companies using web 2.0 to find the right candidates. Currently companies are being overwhelmed with resumes and are looking for new ways to sort through them to find the right candidate. Companies facing this issue have begun looking to social networking sites to find candidates. Linkedin in particular has become a great new tool for companies looking for good talent. With its focus on creating a professional environment, Linkedin is home to higher percentage of quality candidates than job boards like monster and careerbuilder. If you are interested in improving your linked in profile you should take a look at Ken Clark’s article, 3 Tips to Help You Find Your Next SEO Job, he includes some basic principles to understanding the value of linkedin as well as how to find out more.

That’s it for this week in search marketing staffing, check back next week for another update.