Onward Search

This Week In Search Marketing Staffing - 9/15/08

Posted on September 15, 2008 15:28 by Reilly O'Donnell
When it comes to finding a job, the internet is evolving into the best resource for both job seekers and employers.  A recent survey by CareerBuilder.com reported One in Five Employers Use Social Networks in the Hiring Process.  Generally, hiring managers are looking at potential candidates profiles on MySpace and Facebook to get a more personal look at the people they are considering hiring.  If you are currently interviewing, make sure your profile is professional.  As part of the survey, CareerBuilder reported potential employers who are checking social networking sites were concerned about evidence of achohol/drug abuse, inappropriate photos, and unprofessional language and attitudes among other things.  Although unprofessional profiles can spell the end of your chances at landing a job, a professional profile complete with recommendations will come off very well to hiring managers and can definitely help your chances of receiving a job offer.

If you are looking to be more proactive in your job search, maybe you should consider the Use of Facebook Ads to Make Employers Hunt You Down.  About a month ago One Day One Job began an experiment to see if advertising yourself on Facebook could help land a job.  In their experiment they walked 5 recent college grads through setting up targeted ads to land their first post college jobs.  By narrowing down who they wanted to work for and writing eye-catching ad copy, the college grads activated their ads and started seeing results.  All the college grads were very positive about the results of the ads they ran.  As it was an initial experiment, none of the recent grads landed job directly, but they did attract the attention of a number of people who opened doors for them, that might have otherwise remained closed.

Lately, the fastest growing trend on websites is more video.  As uploading multimedia has become easier, and the overall bandwidth and speed of the internet has increased it has allowed more and more websites to take advantage of video.  All of this has paved the way for the new website uBoast, a new professional networking site that allows job seekers to post video resumes of themselves, that they can make available to potential employers.  The site aims to be a home to virtual resumes as well as job listings.  To help speed up the growth of the service, they have toured many college campuses on the east coast coaching, filming, and editing thousands of video resumes.  Centralized in Washington, DC, the service is still spreading its wings and looks to be a strong source for global recruitment within 6 months.

Over at Search Engine Watch, Julie Batten, wrote great article about Getting Your SEO Education.  While there isn’t a standard SEO course, or any degree programs for SEO, Julie draws from her personal experience to offer her recommendations.  Julie was able to develop her skills in SEO by finding a mentor in the space while she was in college.  Although this can be easier said than done, hands on teaching and experience remain one of the best sources of knowledge for learning SEO.  In addition to working with those more knowledgeable in the industry, Julie also recommends looking into becoming a Google Advertising Professional, taking courses through the SEMPO Institute and the DMA, as well as attending the Search Engine Strategies conferences as these all tend to add clout to an SEO resume.

That is it for this week, check back next week for another update.   
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