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Onward Search is looking for a Search Manager to join our agency client in Charlotte for an onsite contract-to-hire opportunity! Job Summary: The primary role of the Search Manager is to manage day-to-day operations of SEM and programmatic PPC campaigns across multiple clients, as well as contributing to SEO site audits, keyword and content strategy and reporting Tactical responsibilities include paid search campaign bid management, keyword research, paid search ad writing/optimization, paid search campaign strategy, implementation and optimization, reporting and SEO meta data writing and direction The Search Manager will work directly with the Search Director, Media Planners and Buyers, Digital Content Strategist, Content Leads, and the Digital Strategy and Measurement Director to execute and optimize paid and content campaigns and reporting The Search Manager will be highly skilled in keyword development, bid management, ad copy testing, budget allocations, and campaign optimization and will maintain Google AdWords Certifications for paid search, display and video marketing Primary Responsibilities: Develop and manage PPC campaigns including keyword research, and maintaining balance in bid prices, click-through rates, and quality scores Responsible for effectively managing the search spend as planned by the Search Director Maintain knowledge of client’s business, competition and latest industry news and trends. Work with the Search Director to build the strategy Communicate with the Search Director, Project Managers, Account Leads and Media Planners regarding strategy and performance metrics Perform analysis and optimization of SEM campaigns based on SEM best practices, including account structure, keyword research, landing page testing, ad text creation, bid management, and more Analyze daily programmatic PPC trends, including bid management, ad performance, and targeting optimizations Manage campaign progress and ROI for numerous accounts across multiple websites and product lines Develop reports and dashboards that monitor the performance of campaigns Perform periodic campaign audits and provide optimization insights to teams Collaborate with the Search Director and other team members on new opportunities to drive results through detailed analytic reports, audience and keyword analysis and more Communicate campaign progress to account leads and other relevant team members through the distribution of detailed client performance reports Participate in creating proposals for new and existing clients Support Account Leads with report explanations and insights, campaign recommendations and campaign performance updates as needed Support Search Engine Optimization efforts through site audits, keyword research and development, content strategy, and metadata writing Pass and maintain Google AdWords Certifications Minimum Qualifications: Bachelor's degree in related field strongly preferred 3+ years’ experience managing multiple PPC campaigns for an agency or media company Prior experience working within a high-performance team Google AdWords certification STRONGLY preferred Proficiency with Google AdWords, Google Analytics and Bing Ads Knowledge of SEO best practices and organic traffic analysis Thorough knowledge of PPC optimization techniques and best practices Proficiency with MS Office Suite (particularly Excel) Strong analytical skills and passion for details Strong ability to balance multiple projects/clients at once and prioritize work with evolving and competing timelines, budgets and availabilities and anticipate issues in process Basic web development knowledge Experience with digital marketing tools such as Moz, call tracking software, Google Tag Manager, SEMRush, Open Site Explorer, SEOquake, and various CMS systems MUST HAVE a high level of emotional intelligence and an innate ability to understand people's behavior online Required Communication Skills: Proven success fostering relationships and building confidence with clients - ability to show diplomacy, flexibility, and grace under pressure Communicate clearly with account leads, project managers and other team members regarding project objectives and deliverables Listen well and solve problems to achieve the most effective outcome for the client, team and agency Develop strong relationships across the agency, specifically with all Media, PR/Content, Digital Creative and Client Engagement team members Be a champion for agency process and best practices for the delivery of digital media and web-based experiences Soft Skills/Agency Culture: We firmly believe that internal and client relationships are a key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Key Agency attitudes are: We, not me We check our egos at the door. As a result, we thrive in a positive, collaborative atmosphere that welcomes diverse professionals and invites everyone to contribute their best. Ask “what if?” Always going beyond what is and considering what could be, we create unexpected possibilities that differentiate our brands and accelerate their success. Creativity demands that we hold nothing back. So we mutually support each other in speaking up, taking risks and courageously contributing audacious, unedited, unconventional ideas. Everything we do is about results. We not only achieve our clients’ goals, but continually exceed their expectations. Every person here shares individual responsibility for their own, our agencies and our clients’ success. Be fearless Nail it Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category – we will live it, we will breathe it, and we will own it
Onward Search is looking for a Junior UX Designer for B2B agency in Charlotte, NC. Work for an agency with 17 years of success with some of the biggest names in the industry connecting data into numbers while still having a startup feel in a great location next to Uptown! Client is interested in a UX Designer who understands workflows, different user roles and enterprise clients, not just consumer-focused experience. B2B a plus. Responsibilities: Design intuitive product experiences, understanding user roles and different landing pages, visual designs, prototypes, and specs Develop a deep understanding of customer needs by participating in user research and usability testing Help shape the user experience vision Designing user flows and layout for enterprise clients Qualifications: 2-5 years of design or related experience Proficient in sketch, XD and other prototyping tools a must Broad range of UX skills: IA, interaction design, visual design, research & testing Superb problem-solving skills Strong attention to detail Team player: Highly collaborative; respectful of others Knowledge or experience working with enterprise clients Portfolio showing your design work Apply today with your portfolio. This tech-forward, data-forward agency is growing!
Front End Developer UX
Digital Marketing Manager
Onward Search is hiring for a Marketing Manager in Charlotte, NC! This is a 6 month contract (health benefits included!) with potential to extend. The Digital Optimization Team (DOT) is responsible for “full-service” consultative support by developing their individual digital marketing strategies in order to enhance their online presence. Tactics include, but are limited too; content creation, photo and video optimization and distribution, social media, event marketing, review management, link building, audits and analytics. This will also include helping agents navigate all areas of digital marketing and to provide the training on tools and services available to them. The goal is to help agents position themselves as the trusted advisors and attract more business online. Job Summary: The Digital Team Lead will combine exceptional people management skills and broad digital marketing expertise to ensure we are leveraging the most appropriate digital tactics to achieve our goals. They will build/coach/train their teams on developing digital strategies, content creation, how to consult with agents and new tools and programs. Individually they will be responsible for creating digital plans and content for a select group of top agents and work closely with them on execution of each plan. They will create, test and measure these new digital tactics that can be scaled for use across the broader agent network. They will collaborate with other Team Leads, Management, Regional Marketing, and various internal teams and external vendors to enhance the digital presence of agents. Key Responsibilities: Recruit, build, and development a team of digital account managers Develop individual digital strategies and conduct regular consultation sessions with top tier agents. This will include conducting digital marketing audits, creation of content, tracking progress, presenting results and making personalized recommendations to each agent. Leverage your broad digital marketing background to assist in supporting all digital activities including; SEO, SEM, social media, content marketing, review acquisition, analytics, paid media and more. Train agents on the use, features and best practices of our digital tools and top online platforms (Hearsay Social, Yelp, Facebook, etc.) Operationalize the audit, outreach, optimization and reporting process for the Jr. staff to follow with the broader agent network Continue to develop the program by testing new ideas to improve results and/or create efficiencies Develop training sessions for the team on the latest digital marketing developments and current best practices Assist in the development of personalized web and/or social media content for agent use where applicable Manage cross-functional relationships with internal and external stakeholders Knowledge/Skills/Abilities/Experience: 4-6 years of broad digital marketing experience with a specialization in at least one of these areas: SEM, SEO, content marketing, social media or review acquisition Experience performing digital marketing assessments and the ability to translate your findings into a workable strategy Ability to create and edit content so that it is search friendly and engaging 1-2 years people management experience Self-starter who can execute independently and with little direction Knowledge of the digital marketing eco system Bachelor’s degree Strong follow-up and attention to detail Strong communication and interpersonal skills Hands on experience using top digital tools and platforms In-depth knowledge of Google My Business, Yelp, Facebook Business Pages, Content Management Systems, and CRMs like Salesforce a plus
Public Relations Specialist
Onward Search is seeking a Public Relations Specialist with global experience to nurture a strong industry network, increase awareness and develop an enviable corporate image developing and executing effective communication and media relations programs. AWESOME PAID RELOCATION PACKAGE!!!! Responsibilities: Develop a marketing communications plan including strategy, goals, budget and tactics Develop media relations strategy, seeking high-level placements in print, broadcast and online media Coordinate all public relations activities Direct social media team to engage audiences across traditional and new media Leverage existing media relationships and cultivate new contacts within business and industry media Manage media inquiries and interview requests Create content for press releases, byline articles and keynote presentations Monitor, analyze and communicate PR results on a quarterly basis Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis. Build relationships with thought leaders to grow industry awareness Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them Requirements Minimum 5 years proven work experience in public relations Proven track record designing and executing successful public relations campaigns at both a local and national level Strong relationships with both local and national business and industry media outlets Global experience in acting as a company spokesperson; comfortable and skilled in both broadcast, press releases and print media interviews Exceptional writing and editing skills Solid experience with social media including blogs, Facebook, Twitter, etc. BA/MA degree in Marketing, Advertising, Communications or a related discipline APPLY TODAY TO SPEAK WITH A RECRUITER TO LEARN MORE!!!!!
Onward Search is looking for a Graphic Designer with print and digital experience for a full-time role in Durham, NC! Work for a company who uses technology to help people in crisis with chronic illness, anxiety, health issues, and the like. Skills: Design abilities in areas ranging from line looks and logos, to typography and basic structural studies Turning conceptual ideas into solid designs Ability to independently manage projects Creative department trafficking skills Experience in email marketing design a huge plus! Strong portfolio required with examples of print and digital. Email marketing or social media examples a plus. Apply today!
Marketo E-Mail Marketing specialist
Onward Search is hiring a Marketo eMarketing Lead near Raleigh Durham NC. Client is a technology, online, support customer-facing within the healthcare industry. Marketo technical acumen a must. Wordpress a plus. This position is responsible for the development of email and text message communications by developing templates (including coding and QA), setting up target lists/smart lists and deploy report multi-wave e-mail campaigns. Executing email and text message test plans, managing the deployment of outbound emails and text message for various acquisitions. Develop Marketo landing pages & emails. Individual Responsibilities and Duties: Build, edit, test, troubleshoot, coordinate and deploy all email production, including HTML/CSS production and campaign performance reporting Build emails using email templates as well as developing templates based on specific campaign requirements. With building emails, provide copy, subject lines and headers (copywriters are provided) Deliver production (HTML build, edit, QA, query audience list, and deploy) for all assigned email Leverage Marketo to update content and enable subscriber personalization Act as point of contact for managing communications with Marketo, project manage development of e-mail and text message related projects, escalate any road blocks if necessary Project manage the implementation of processes related to e-mail, landing pages, text messages on a national level; become AbleTo resident expert in technical requirements of Marketo and create new, mobile responsive e-mail templates Guide email and text marketing strategy based on learning and analytics Proof and QA deliverables including tests to ensure that customers’ emails are dynamic, efficiently coded, and rendered correctly across a wide variety of email clients to ensure flawless execution for a variety of campaigns on a daily/weekly/monthly basis Comply with the CAN-SPAM and email regulatory requirements. Provide insight/recommendations when campaigns may infringe on CAN-SPAM requirements. Assist in maintaining the email marketing calendar and testing schedule to achieve organizational objectives Monitor internal testing results and stay on top of industry best practices/email marketing trends Provide weekly stats of email campaigns to the marketing team, upon request; provide detailed monthly reporting that consists but is not limited to quantity of email deployed, open and CTR rates, conversions, creative comparisons, A/B split test results, etc. Support team in identifying enhancements needed to increase email list growth, decrease opt-out rates, and increase email performance, quality, and delivery Analyze data, campaign metrics, and operational email performance; parse trends, and recommend/implement improvement based on results Collaborate with team for emarketing efforts based on learnings from campaigns. Liaise with IT on Marketo transition efforts and ongoing maintenance Integrate the AbleTo brand and strategic direction accurately and appropriately into deliverables What we are looking for: Bachelor’s Degree in Marketing, Advertising, Design, or Communications preferred or equivalent experience Minimum 4 years of hands-on experience in email marketing production, preferably in a B2C environment Extensive hands-on experience with email development and deployment is essential for this role. Experience using marketing automation applications, such as Marketo, HubSpot, Eloqua, etc., required Working, applicable knowledge of the following technologies and terms: HTML, CSS a plus, XML Rich Text, CAN-SPAM regulations, Deliverability, Domain, ISP, URL, Alt-tag, etc. Strong attention to detail and excellent proofreading skills Intermediate experience with the Adobe Suite of products, such as Dreamweaver, InDesign and Photoshop Ability to manage multiple projects in a schedule-driven, fast paced environment Ability to work both independently and as a team member MS Office knowledge (Word, Excel, Power Point, Project, etc.) Excellent analytic skills and strong data-driven approach Understanding of email marketing best practices and response optimization techniques Goal-oriented, self-motivated, creative, flexible and adaptable to new situations. Experience working in direct-to-consumer marketing in health care such as OTC, prescription drug, consumer health services a plus Ideally, Marketo certified or a track record of obtaining digital marketing certifications
Freelance UX/UI Designer
Onward Search is looking for a freelance UX/UI Designer to help with a relaunch for a client in Huntersville, NC! 15-20 hours a week for 4-5 months. Must be able to travel to client in Huntersville, NC for strategy meetings. We are looking for a freelance UX/UI Designer who has experience producing intuitive ecommerce websites to creative a strong, cohesive, premium brand image to improve mobile, digital, and in-person interactions. You should have a passion for educating consumers through your design. You must be confident in the design process, comfortable meeting milestones and quick to design and implement exceptional user experience. Responsibilities: Work with marketing, account management, and our outsourced engineering team to define UX requirements for our professional student-focused ecommerce site Work with marketing & sales to define and design a cohesive UX with a strong UI-driven brand experience for premium products Create wireframes, user flows, storyboards, prototypes, UI and other deliverables Collaborate with product management to strategically react to user feedback Know the difference UX methods and when to use them given design problem Must Have: 4+ years of experience and BS in related field OR 7+ years of experience in field Comfortable executing all visual design stages from concept to final hand-off to engineering Excellent communication skills to convey technical information to non-technical audiences. Exemplary knowledge of UI, typography, color, and page layout Nice to Have: Experience with creative design prototypes Experience working with LearningCart or similar eComm tool a plus Experience with eComm or educational company/product a huge plus Startup experience a plus Experience working with companies who have multi-channel streams coming in Please include portfolio URL and resume. Interested? Apply today!
Senior Email Marketing Specialist
Onward Search is looking for a Sr. Email Marketing Specialist immediately for a client in South Charlotte, NC! This is a critical role and will report directly to the Vice President of eCommerce and Digital Marketing and will oversee another team member. This role will have responsibility for the management of our clients multi-layered direct to consumer and B2B email marketing programs and related systems. You will set the strategic direction of the email marketing application(s) while maintaining the integrity of all associated data elements. KEY JOB DUTIES: Acting business owner for all business-to-consumer (B2C) and business-to-business (B2B) email marketing / e-mail communications Lead the planning, scheduling, promotion strategies, creative direction and communication hierarchy for all email programs, both promotional and transactional in nature Direct responsibility for revenue generation from email marketing efforts, through the development of persuasive messages and tactics that drive desired behaviors Oversee all aspects of the email marketing system to include integrations, maintenance, optimization, upgrades, data cleansing and management Develop segmented communication strategies to maximize annual spend, retention, frequency and loyalty Proactively assist the organization in realizing the full value of the email marketing program and look for opportunities to realize a return on investments to include but not limited to increase the productivity of a company's employees, re-engineer business processes to improve efficiencies, leverage automation, etc. Evaluate proposed investments and forecasted returns for new initiatives; design business cases for approval by Senior Management Provide leadership and direction to the entire team including internal and external teams with various email related projects in various roles to include project planning, project management, testing, quality assurance, requirements gathering, and more Create analytics processes to understand consumer and business participant insights to track guest behaviors and program engagement Manage the creation and maintenance of reporting dashboards and program reports Partner with various functional teams including Operations and Sales to determine and implement strategies for the increase in capture rates of qualified guest data across all customer touch points Monitor and influence KPIs of key initiatives through consistent optimization and embracement of an “always on” test & learn mindset Create customer segment level contact plans and customer experience maps Manage email marketing program, developing contact strategies and partnering with functional areas for the creation of content and creative KNOWLEDGE, SKILLS, ABILITIES & COMPETENCIES Experience in configuration of email marketing applications, with a preference for IBM Marketing Cloud (formerly SilverPop) Extensive experience with data and analytics and leveraging analytics to plan and drive sales and marketing efforts Experience working across and influencing cross-functional teams including IT, Marketing disciplines, vendors/consultants and ideally also multiple global regions Strong interpersonal skills. Upbeat personality with the ability to partner but also lead other members of the team Superb project management expertise including excellent multi-tasking, prioritization and organization skills ENVIRONMENTAL JOB REQUIREMENTS: Less than 10% travel QUALIFICATIONS: 5+ years of experience in core disciplines of Marketing (e.g. segmentation, digital marketing channels, email marketing, customer engagement and loyalty program, etc.), 4+ years email marketing experience BA in Business or Marketing field, or related experience Direct knowledge/experience of the travel/hospitality reservations environment is preferred, but not required APPLY TODAY TO SPEAK WITH A RECRUITER TO LEARN MORE!!!!
Social Analytics Specialist
One of our financial services clients is looking for a Social Analytics Specialist to join their team. This role is a key position supporting the Social Care Team in expanding its role to include full review and analytics of daily social customer interactions. This role supports the Social Care Team in its role in identifying and tracking customer interactions, escalating identified issues and key customer suggestions, and working with business owners on process improvements and issue resolution. Position requires full understanding, management and usage of key data analytics tools; candidate must have full understanding of reporting for key findings, progress and key performance indicators (KPIS). Ideal candidate will have Credit Card or financial services background with customer experience expertise, and will be responsible for the following: Champion our social standards and ensure appropriate KPIs are developed for customer servicing interactions, aligning to our Brand in order to increase first contact and issue resolution in the social channel Evaluate and monitor our social care tools and technologies, working directly with our vendors and key stakeholders across the organization Maintain the Social Customer Service Environment; Evaluating the current workflow and optimizing for client and partner success Assisting in creating weekly and monthly summary Identifying trends from feedback and capturing pain points Monitor agent/customer interactions Reporting on progress and scorecard development Contributing to designing and developing customer experience process improvements Learning the Credit Card and Retail business including all key customer journeys that are drivers for customer inquiries Qualifications: Minimum 5-7 years of Business, Social Care and Customer Engagement experience Minimum of 2-3 years of experience in Customer Monitoring/Listening Platform Operations – background in developing and implementing operational and process improvements in customer facing teams Organized – ability to work with multiple team members at one and keep resolution of pain points on track Analytical – ability to use insights from customer research and data to drive decisions around design and improvements Strong data management and analytical skills Exceptional Excel and PowerPoint skills for tracking and reporting Relationship management, interpersonal, and organizational skills a plus Strong communication skills – written and verbal Proactive and responsive – self-starter