Digital Marketing Jobs
The field of Digital MarketingÂ is comprised of the creative, technical, operational and search based elements that make business and consumer interactions online possible. Digital Marketers control the way websites are designed, managed, developed, optimized, maintained and promoted, while keepingÂ the goal of tracking and increasing customer conversions in mind. Companies today recognize that employing the right mix of digitalÂ marketing tools and techniques can help them reach a much wider audience and for a fraction of the cost of traditional advertising methods. This makes Digital Marketers a vital component of successful online business strategies and drives demand for their talent.
About Digital Marketing Jobs
Digital marketers today are expected to be well versed in in-bound marketing tactics including content, email and search engine marketing. They are often leading the charge in new customer or client acquisition, and spend a considerable amount of time researching, investing in, and building out marketing automation strategies across a number of tools.
Representative skills for Digital Marketing Jobs:
- Understanding and leveraging in-bound marketing strategies in content, email and more
- Ability to understand and stay on brand regardless of medium or message
- An analytical mind that understands the data behind their efforts, and looks to optimize those efforts through A/B testing
- Confidence in working across a number of tools and technologies, and willingness to research and explore new options