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Senior Email Marketing Specialist
Onward Search is looking for a Sr. Email Marketing Specialist immediately for a client in South Charlotte, NC! This is a critical role and will report directly to the Vice President of eCommerce and Digital Marketing and will oversee another team member. This role will have responsibility for the management of our clients multi-layered direct to consumer and B2B email marketing programs and related systems. You will set the strategic direction of the email marketing application(s) while maintaining the integrity of all associated data elements. KEY JOB DUTIES: Acting business owner for all business-to-consumer (B2C) and business-to-business (B2B) email marketing / e-mail communications Lead the planning, scheduling, promotion strategies, creative direction and communication hierarchy for all email programs, both promotional and transactional in nature Direct responsibility for revenue generation from email marketing efforts, through the development of persuasive messages and tactics that drive desired behaviors Oversee all aspects of the email marketing system to include integrations, maintenance, optimization, upgrades, data cleansing and management Develop segmented communication strategies to maximize annual spend, retention, frequency and loyalty Proactively assist the organization in realizing the full value of the email marketing program and look for opportunities to realize a return on investments to include but not limited to increase the productivity of a company's employees, re-engineer business processes to improve efficiencies, leverage automation, etc. Evaluate proposed investments and forecasted returns for new initiatives; design business cases for approval by Senior Management Provide leadership and direction to the entire team including internal and external teams with various email related projects in various roles to include project planning, project management, testing, quality assurance, requirements gathering, and more Create analytics processes to understand consumer and business participant insights to track guest behaviors and program engagement Manage the creation and maintenance of reporting dashboards and program reports Partner with various functional teams including Operations and Sales to determine and implement strategies for the increase in capture rates of qualified guest data across all customer touch points Monitor and influence KPIs of key initiatives through consistent optimization and embracement of an “always on” test & learn mindset Create customer segment level contact plans and customer experience maps Manage email marketing program, developing contact strategies and partnering with functional areas for the creation of content and creative KNOWLEDGE, SKILLS, ABILITIES & COMPETENCIES Experience in configuration of email marketing applications, with a preference for IBM Marketing Cloud (formerly SilverPop) Extensive experience with data and analytics and leveraging analytics to plan and drive sales and marketing efforts Experience working across and influencing cross-functional teams including IT, Marketing disciplines, vendors/consultants and ideally also multiple global regions Strong interpersonal skills. Upbeat personality with the ability to partner but also lead other members of the team Superb project management expertise including excellent multi-tasking, prioritization and organization skills ENVIRONMENTAL JOB REQUIREMENTS: Less than 10% travel QUALIFICATIONS: 5+ years of experience in core disciplines of Marketing (e.g. segmentation, digital marketing channels, email marketing, customer engagement and loyalty program, etc.), 4+ years email marketing experience BA in Business or Marketing field, or related experience Direct knowledge/experience of the travel/hospitality reservations environment is preferred, but not required APPLY TODAY TO SPEAK WITH A RECRUITER TO LEARN MORE!!!!
Our client, a large financial corporation located in downtown LA seeks a Sr. Marketing Specialist to join their dynamic team for a long term assignment. They would work closely with other internal members of the team, both internal and external. The Marketing Specialist may also interact with external constituents such as financial advisers, dealer/platform home office contacts, and a variety of third party product/service providers. Experience with digital marketing channels and B2B marketing experience preferred. Project plans, develops, manages, and executes for fully-integrated marketing plans, including the following. Determines project objectives and develops internal consensus for positioning. Designs and writes marketing plans/briefs outlining specific marketing activities to support business, sales, and marketing initiatives. Coordinate with various internal and external constituents, including prioritization, delegation, and monitoring of tasks. Executes the plan. Performs post-program analysis independently or in conjunction with Business Intelligence resources. SKILLS REQUIRED: Manages day-to-day activity of ongoing marketing programs Plans, develops, and executes e-mail campaigns in close collaboration with the various Digital Channel teams Act as a business resource, on behalf of the Marketing Team, for technology projects Contributes to strategic marketing discussions with business areas Demonstrates the ability to lead and manage projects across multiple teams or groups Demonstrates the ability to work in a team environment; initiative to work and learn independently and proactively contribute to department goals; and ability to lead others while maintaining effective business relationships with associates throughout the organization. Demonstrates the ability to collaborate and develop/maintain relationships at a variety of levels both within our client and outside of the client organization Demonstrates strong detail orientation, organizational, and multi-tasking skills. Ability to effectively manage an unpredictable workload and meet established deadlines Demonstrates strong written and verbal communication skills; strong presentation skills; strong inter-personal skills Demonstrates strong production coordination skills including facilitating meetings, maintaining schedules, tracking deliverables, problem solving, and escalating issues as appropriate Demonstrates in-depth knowledge of the mutual fund industry and the ability to apply it to projects Demonstrates in-depth knowledge of marketing techniques and best practices and the ability to apply it to projects Demonstrates an aptitude for or a working knowledge of various internal and external business systems and the ability to apply it to projects (e.g., ExactTarget email system, Salesforce.com, etc.) Demonstrates experience briefing and reviewing creative work/agencies (both print and on-line/digital) Demonstrates experience using analytics/metrics to better design and evaluate marketing programs Requires a minimum of 5-7 years of marketing experience Requires a Bachelor’s degree
Here's your chance to join a talented UX team for the world’s largest marketplace for live event tickets! We are in immediate need for an experienced Content Strategist to help launch one-of-a-kind experiences that make everyday life easier and more entertaining for millions of customers. You’ll be expected to collaborate with user experience designers and product teams to bring their product information to their customers. Responsibilities: Manage and create content for seller/broker tools, product documentation and help FAQs Work with Customer Support organization to define template architecture, data requirements and use cases for broker tools and responsive website Maintain documentation and versioning for product documentation and content Creates content that is engaging and inspiring to eventgoers and ticket sellers Uphold and help us evolve content standards, including voice and tone Understand the global content lifecycle (translation, adaptation, and other systems), and partner with the teams that manage it Work well in Agile/Lean UX, remote, and cross-functional environments Execute project work quickly and efficiently – ours is a culture that prides getting stuff done as well as being creatively brilliant Use data and research to evaluate your content’s impact, and push for continuous improvement that shows real business results We’ll also expect you to become proficient in the product-development lifecycle and related processes. Additional responsibilities will be defined by your manager Requirements: At least 3+ years of professional writing experience with a strong background in web, mobile content Ability to conceptualize and write effectively with minimal direction Ability to collaborate effectively in cross-functional design and product teams Experience with branding and writing both marketing and interaction content a plus Education: Bachelor’s Degree or Equivalent in English, Journalism, Communications, Marketing, HCI, or related field Looking for someone with a little Technical writing experience
Social Analytics Specialist
One of our financial services clients is looking for a Social Analytics Specialist to join their team. This role is a key position supporting the Social Care Team in expanding its role to include full review and analytics of daily social customer interactions. This role supports the Social Care Team in its role in identifying and tracking customer interactions, escalating identified issues and key customer suggestions, and working with business owners on process improvements and issue resolution. Position requires full understanding, management and usage of key data analytics tools; candidate must have full understanding of reporting for key findings, progress and key performance indicators (KPIS). Ideal candidate will have Credit Card or financial services background with customer experience expertise, and will be responsible for the following: Champion our social standards and ensure appropriate KPIs are developed for customer servicing interactions, aligning to our Brand in order to increase first contact and issue resolution in the social channel Evaluate and monitor our social care tools and technologies, working directly with our vendors and key stakeholders across the organization Maintain the Social Customer Service Environment; Evaluating the current workflow and optimizing for client and partner success Assisting in creating weekly and monthly summary Identifying trends from feedback and capturing pain points Monitor agent/customer interactions Reporting on progress and scorecard development Contributing to designing and developing customer experience process improvements Learning the Credit Card and Retail business including all key customer journeys that are drivers for customer inquiries Qualifications: Minimum 5-7 years of Business, Social Care and Customer Engagement experience Minimum of 2-3 years of experience in Customer Monitoring/Listening Platform Operations – background in developing and implementing operational and process improvements in customer facing teams Organized – ability to work with multiple team members at one and keep resolution of pain points on track Analytical – ability to use insights from customer research and data to drive decisions around design and improvements Strong data management and analytical skills Exceptional Excel and PowerPoint skills for tracking and reporting Relationship management, interpersonal, and organizational skills a plus Strong communication skills – written and verbal Proactive and responsive – self-starter
Marketing Communications Specialist
One of our financial services clients is looking for a Marketing Communications Assistant to join their team. The Marketing Communications Assistant will be responsible for: Supporting a holistic Email and Mobile Capture Strategy (partnering across the business to incorporate messages into relevant communications and touch points to optimize reach) Supporting the reporting on of campaign performance of Email/Mobile Capture initiatives. The results will be critical to making strategic decisions and developing design targets for future campaigns We are seeking a candidate that is responsive, organized, and executes with discipline and detail. Able to work independently and be a self-starter with ability to clearly communicate to the teams they support. This individual will need to have a holistic understanding of the program strategy and execution process. Key Responsibilities: Support strategy to increase Email and Mobile Phone penetration, and decrease the current Opt-out trajectory for these channels. This will be accomplished through creative development/execution of relevant touch points and channels (including email, DM and account online) and also customizing treatments to customers segments to maximize response and engagement of digital assetsSupport management of creative agencies’ work against the allocated budgets to ensure minimal overages Support creative documentation storage and archiving of applicable assets. Support robust reporting infrastructure to gain and provide insights on channel and customer segment performance Run/develop weekly performance tracking reports to identify monthly trend Continue development and evolution of strategy and treatments based on insights Based on results, complete additional deep dive analysis to determine root causes of performance and lend information to solutions Present results and key findings to Business leadership. Lead key projects to correct performance trends (as applicable) Qualifications: 6+ years in Business, Marketing/Servicing or Marketing Management Strong Project Management skills Strong customer focus and past achievement in applying a customer mindset to shape solutions and approach to realize marketplace potential and meet financial goals. Digital experience and analytic background preferable Experience working with creative agencies for creative development/understanding of the creative agency process Highly capable in driving change and innovation to deliver growth Ability to build strong networks and relationships across Cards, Consumer Banking Possesses strong communication skills and ability to communicate at all levels of the organization Comfortable operating in a highly matrixed, complex arena Self-aware with ability to adapt to various situations
Integrated Project Manager
Our client, a worldwide agency, is seeking an Integrated Project Manager to join their team. You will report to the Group Account Director and be responsible for: Running point on a wide variety of print and digital advertising projects for several CPG and fashion based clients Interacting with various design, production, account, strategy personnel internally ensuring projects are on track and on budget Some client-facing interaction on an as needed basis Musts: 3-6 years experience in an advertising agency setting Strong experience working on integrated campaigns covering traditional print, OOH, digital banners, website takeovers, social media and experiential is a plus Comfortable being client facing, and working with a high energy team Ability to multi-task, prioritize, and be adaptable to change Seeking a positive minded person, who wants to be working in a group setting with constant collaboration, with an innovative leadership team Dog friendly!
Freelance Sr. Marketing & Consumer Strategist
Our client, a global advertising agency, is looking for a Senior Marketing & Consumer Strategist. This is a onsite full-time freelance role through the end of the year. Core Responsibilities: Lead & facilitates primary and secondary research on customer behaviors, competition, best practices, and cultural trends leading to actionable insights Ensure the creative teams are given inspiring, single minded briefs that help inform great creative work with a positive measurable impact on the business Act as a trusted partner for the client and the team by constantly looking for new opportunities to grow the brand and the business Map the customer journey and the important on and offline touch points Be the voice of the consumer Work on new business pitches Mentor or manage associate planners Required Experience: A deep understanding and passion for marketing and communication 5+ years in advertising planning, brand strategy, consumer insights, or other fields that you can demonstrate pertain to digital account planning Comfort working in highly flexible, entrepreneurial environments Proven success working in cross functional teams Proven success positively impacting a client’s business, from insights mining to creative inspiration and measurable results Innate curiosity and ability to connect insights from various sources Strong presentation, verbal and written communication skills. (Client facing role) CPG experience is a plus Bachelors degree required If you are interested, please apply today!
Social Media Manager
Onward Search has a client in Chicago who needs a stellar Social Media Manager to join their team. The ideal candidate has 4+ years of experience, a creative voice, natural born leadership skills and prior experience managing multiple social media channels Responsibilities: Creating strategy to build and communicate with the client’s online community Build relationships with social media influencers Establish trackable analytics to monitor data, brand metrics and click through rates Identify new digital and paid media investments to heighten the client experience Heavily managing the creative development process (website, blog, gifs, copys, graphics) Proven record of success building direct response programs across digital channels Stay informed on trends and make certain that the online community is aware Requirements: Bachelor’s degree in Marketing, Public Relations or a related discipline Facebook Ads, Twitter ads and Google AdWords Knowledge of Paid Search campaigns, SEM and SEO Sharp and concise oral and written communication skills Attention to detail Entrepreneurial and innovative Supervisory experience is mandatory
Supervising Digital Media Planner
Onward Search is on the hunt for a Digital Media Planner/ Supervisor for a 4 month freelance assignment that starts within the next week. You'll work with a team of planners/ strategists and be helping with the reporting and execution of one of our client's accounts and their many brands. You'll be responsible for campaign trafficking, pulling data for weekly/ monthly reports, helping to analyze data to provide insights, and billing reconciliation. We are seeking Digital Media Planner/Supervisors who meet the following requirements: Must have 4+ Years experience in Digital Media Planning as a Planner or Media Supervisor Must have experience pulling reports, analyzing data, and providing insights Must have experience in billing reconciliation Must be proficient in working with Doubleclick and prefer candidates who have experience working Sizmek Must be an expert in Excel
Senior Global Programs Manager
Onward Search is currently seeking a Sr. Global Programs Marketing Manager to join our client in the Greater Boston Area. The Global Programs Marketing Manager will work closely with the Global Program Lead to successfully develop and execute impactful programs across regions. This individual has ownership of program outcomes and owns the end to end delivery of that program. They ensure that regional and industry requirements (language, culture, approach, market maturity etc.) are captured and included in the program design process so that the end program resonates in each region/country/state. They will also be responsible to ensure Sales are enabled effectively in order to be able to act on the marketing outcomes they deliver. They will be measured on increasing market awareness, generating leads and pipeline and supporting Sales to drive revenue from within client’s target accounts for the region they support. In addition, the Regional Marketing Manager will retain alignment to their local sales team (region in EMEA, e.g. Benelux or industry in NA, e.g. Insurance). This element of the role is to ensure all program activity (across all major programs) is effectively coordinated and delivered in region and that it supports the local needs of the business in that region. Notes from the manager: Project management skills within a marketing organization Strong written communication skills, experience developing content Experience telling a compelling story with content Experience executing marketing campaigns Polished communication skills Drive, ownership and grace In this role, you will: Research and understand local market conditions and audience as well as identifying mediums with reach/brand including: industry associations, online communities, online publications and events/conferences Work with Global Program Manager/Director to ensure the local requirements identified are reflected in the program design and marketing plan developed Own the successful execution of the program for your region, end to end including execution, delivery, and measurement and reporting Implement best practices approach to campaign development and execution to ensure maximum impact and results globally Work cross-functionally to significantly grow key buyer contacts within client’s target accounts Develop nurture programs to increase the quality of client’s leads Manage client’s presence at a number of planned events in 2016 Work with product marketing to develop and promote customer success stories Communication, Reporting, and Budget: Hold regular cross functional marketing meetings to set goals and review programs, budget, and results Manage, directly and indirectly all marketing spend for the program in region Share program best practices Interact with sales on marketing programs for input, education and support Report and track all program results Regional/Industry alignment: Provide feedback to all Global Program Directors on regional/industry needs to ensure programs resonate Educate and enable regional/industry sales on key activity planned and ensure effective leverage of these activities Represent Marketing and act as a focal point for all information locally