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Junior SEO Specialist
Onward Search is looking for an SEO Specialist to join our agency client for a direct hire opportunity!PLEASE NOTE: This role can sit onsite in Charleston, South Carolina; Myrtle Beach, South Carolina; OR Charlotte, North Carolina. Remote candidates will NOT be considered.Position Summary:Analyze and report on the traffic to sites from organic search channels. Optimize all aspects of a client’s site related to improving rankings on search engines for relevant terms and generate ideas and a strategy for content creation in order to drive more qualified traffic and conversions. Collaborate with SEM/PPC specialists on keywords and landing pages where appropriate and occasionally managing paid search advertising campaigns through Google Ads and Bing Ads on search, display, and video formats to improve conversion numbers and/or reduce the cost of conversions. Analytical reporting and strategic focus is a must, with the ability to interpret the data in layman’s terms.Primary Functions:Perform keyword research Conduct pre-live optimization and audits for new website launches Develop and execute SEO strategies Optimize on-site content Build an effective linking strategy Inform content strategy Analyze data, build monthly reports, and provide insights Perform ad-hoc reporting as necessary to continually measure performance Interpret data to account manager and stakeholders Keep up-to-date on industry changes and best practices (such as algorithm updates) Contribute to user experience and conversion optimization audits and testing projectsMinimum Qualifications:Bachelor's Degree in Marketing, Communications, Business, or related field preferred. 1-3 years of hands-on work experience in SEO strategy, reporting, and analysis, preferably in a marketing/advertising agency environment. Basic understanding of HTML Knowledge of Google’s ranking factors Proficiency with Excel or Google Sheets Experience with analytical software such as Google Analytics or Adobe Analytics Outstanding communication skills, specifically with regard to writing & grammarPreferred Qualifications:Proficiency with Google Ads and/or Bing Ads A basic understanding of how CSS and JS relate to SEO Google Search Console Bing Webmaster Tools Advanced understanding of HTML/HTML5 Experience with ranking software such as SEMRush, Conductor Searchlight or Raven Experience with reporting tools such as Google Data Studio CMS experience with WordPress and/or Craft Ecommerce platform experience with platforms such as Magento, or Shopify.
PR Account Executive
Our client, a well known non-profit organization, needs a PR Account Executive for an ongoing contract opportunity in Charlotte, NC.Responsibilities:Writing press releases and pitching US National Media Provide smart and creative counsel to clients Support development of strategic plans and new business Assist in developing a strategy for social media campaigns, including research, content development, execution, monitoring/responding, reporting/measuring.Qualifications:4+ years of PR agency or ad agency account management experience. Bachelor’s degree or higher Ability to write compelling copy for press releases, social media, and other PR channels Established US national media contacts and pitching experience a PLUS! Polished and persuasive writing skills Please provide writing samples (social media content, press releases, etc.) in addition to resume If you have reporting experience, huge PLUS.Does this sound like you? Apply today!