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Onward Search is looking for a Media Planner/Buyer to join our agency client in EITHER Charleston, Myrtle Beach, or Charlotte for an onsite direct hire opportunity!Position Summary:We are looking for someone who is focused on building our client's business through research, planning, negotiation and placement of media for all platforms (print, radio, TV, digital, out-of-home). Digital media experience is a must. You must be skilled at analyzing and reporting the results for all media and be able to identify strategies and ideas that drive results and solve business challenges while staying organized and communicating clearly in a very fast-paced environment. You will be responsible for the philosophy and planning of the use of media, for the selection of specific media, and for ordering space and time. You will be responsible for overall media planning and client development within the agency to maximize the potential for all clients. You are also responsible for research and marketing including media, industry, or company research so that the agency can construct an accurate strategic advertising and marketing plan for the client.Primary Responsibilities:The negotiation, placement, billing, invoicing and reporting of all media for both clients and the agency Building and implementing campaigns in DCM, Facebook and STRATA Developing and maintain positive relationships with media sales representatives of local, regional and national media Making sure all orders and specs are delivered to the account manager promptly to meet creative deadlines Manage the client’s account and the media members that work on it. Create efficient, logical and strategic media plans for agency clients. Oversee buyers on your account team to ensure that the plan is being executed correctly, efficiently, within budget and deadlines. When a buyer is not assigned to an account, place all the media required for the client and any surrounding reporting for placement: media buy summaries, added value, tear sheet files, etc. Work with the media buyer, media manager and coordinator to make sure all invoicing and billing for your clients are accurate. Review specs and deadline sheets to ensure details input by media coordinators and media buyers are correct and send to account managers are accurate. Create, review and edit media documents (timelines, RFPs, plans, agreements, client memos, contracts, etc) and ensure accuracy before any document leaves the agency. Maintain appropriate and responsive working relationships with clients, vendors, and staff.Develop an intimate understanding of assigned client accounts and all related details. Attend client meetings, internal and external. Provide guidance, creative thinking, and direction to clients. Meet regularly with media reps and manage vendor relationships. Disseminate pertinent information acquired from staff, clients and vendor relationships to the media team promptly.Establish, track, optimize and report achievements of metric goals to our clientsTrack client goals, budgets, and ensure the target audience is reached. Monitor creative units after campaign launch to ensure accurate implementation. Measure and optimize ROI, ROAS, Leads and any additional KPIs important to the client. Analyze campaign statistics and results, and prepare performance summaries. Present data ad media/marketing information, results, and recommendations for the next steps after a campaign.Maintain media reference files (Canadian, U.S., international). Compile, coordinate and maintain research data ad media/marketing information Interactive responsibilities include, but are not limited to:Perform in-depth, targeted analysis activities including analyzing web site information and demographics are particular to client needs. Monitor and advise on new trends in Interactive Media including reviewing new web sites, and informing about innovative and creative ad units and technologies. Work with vendors to resolve any campaign set up, tracking, or billing issuesStep in for the Media Director in front of clients as needed. Participate in new business, both in preparation for and presentation too. Mentor others in the department and the agency on media planning and buying trends and consumer consumption.Minimum Qualifications:Bachelor's degree in Marketing, Media Management, or a similar field. 5+ years of professional DIGITAL media planning and media buying experience, preferably in an advertising agency environment. Proficient in STRATA, SQAD, SRDS, KeyNote, Workamjig, Nielsen, SRDS, Social Media Platforms, and Microsoft Office Software, especially Excel A professional image through in-person, video and phone interaction Excellent time and calendar management skills Ability to work in fast-paced and pressured environments while remaining proactive, resourceful and efficient Ability to prioritize projects as they are assigned Ability to work well in a team environment Excellent written and verbal communication Excellent math skillsDoes this sound like you, apply now to learn more about this job now!
SEO & Site Optimization Analyst
Onward Search is looking for an SEO and Site Optimization Analyst to join our agency client in EITHER Charleston, Myrtle Beach, or Charlotte for an onsite direct hire opportunity!Job Summary:The primary function is to analyze traffic to a site across all channels, development of a strategy specific to the organic search channel, and the optimization of the site to drive more qualified traffic and conversions. You will be responsible for optimizing all aspects of a client’s site related to improving rankings on search engines for relevant terms, as well as generating ideas and a strategy for content creation and user experience improvements. You will be collaborating with a talented team of account managers, content creation, digital marketing, creative and development resources. You will work closely with SEM/PPC specialists on keywords and landing pages, as well as working directly with the development team on user experience and conversion optimization, user testing and directing technical updates as needed. Analytical reporting and strategic focus is a must, with the ability to interpret the data in layman’s terms.Primary Responsibilities:Performing keyword research Conducting pre-live optimization and audits for new website launches Developing and executing SEO strategies Optimizing on-site content Building an effective linking strategy Informing content strategy Analyzing data, building monthly reports, and providing insights Ad-hoc reporting as necessary to continually measure performance Interpreting data to account manager and stakeholders Keeping up to date on industry changes and best practices (such as algorithm updates) Contributing to user experience and conversion optimization, audits and testing projects Concepting A/B testing ideas, and user testing auditsMinimum Qualifications:A basic understanding of HTML Knowledge of Google’s ranking factors Experience with SEO analysis tools such as Google Search Console, Bing Webmaster Tools, SEM Rush, Screaming Frog, Moz, etc Proficiency in Excel or Google Sheets Proficiency with analytical software such as Google Analytics and/or Adobe Analytics Experience with implementing and managing Analytics and Data Visualization platforms such as Google Analytics, Google Data Studio, Adobe Analytics, Tableau, etc Time management & priority management A passion to learn and develop professionally Outstanding written and verbal communication skills Proficiency with Google Ads and/or Bing Ads strongly preferred Experience with tag management platforms (particularly GTM), and implementing a range of pixels/scripts through them strongly preferred Experience conducting user research and testing via tools like UserTesting, HotJar Usability Hub, etc. strongly preferred Advanced understanding of HTML/HTML5, and how HTML, CSS and JS relate to SEO strongly preferred Experience with ranking software such as SEMRush, Conductor Searchlight or Raven strongly preferred CMS experience with WordPress, Craft, etc. strongly preferred Ecommerce platform experience with platforms such as Magento, Woocommerce or Shopify strongly preferredDoes this sound like you, apply now to learn more about this job!
Onward Search is looking for a Tradeshow Consultant to come work with one of our clients just south of Charlotte, in Ft. Mill SC. This is an ongoing contract need for atleast 3 months.• Prepare annual recommendation for tradeshow and alliance participation based on previous years’ results•Manage the tradeshow and events calendar to ensure all activities are planned in advance, shared with Communications, and meet all related deadlines• Provide input into annual budgets and responsible for managing detailed budgets for each event• Identify and manage tradeshow suppliers• Develop and track performance metrics for each tradeshow• Develop and present a plan for each tradeshow, including but not limited to booth design, KPIs, schedule, staff assignments, and marketing plan• Manage all trade show brochures and print materials, giveaways, and lead retrieval• Work with lead generation staff to plan and manage trade show promotions to increase traffic and sales before, during and post conferences, then analyze leads and results from all trade shows• Be an active part of the Strategic Marketing team to implement programs to meet organization's goals• Demonstrate excellent internal and external communication skills, with the ability to define what success looks like• Demonstrate a strong dedication to meeting agreed-upon goals• Be highly organized, with the ability to manage multiple tradeshows and events simultaneously• Be resourceful and budget-minded, identifying optimal vendors and practices to maximize event success within budgetQualifications: Education:• Bachelor’s Degree in Business, Marketing or related field, OR equivalent experience. Experience:• Minimum 2 years of experience in trade show and event planning• Strong project management skills, with expertise in Microsoft Project or similar project management tools• Strong organization skills with high attention to detail and experience in managing multiple projects at the same time in a fast-paced environment• Familiarity with lead generation and social media to support event-driven lead generation activities• Experience in Cvent or similar events management technology• Experience in Salesforce.com or similar customer relationship management technology preferred• Experience in Eloqua or similar marketing automation system preferred.
Digital Analytics Specialist
Onward Search is hiring for a Digital Analytics Specialist in Charlotte, NC! This is a contract to hire position with health benefits available during the contract period.Candidate will be responsible for digital analytics on all consumer and financial professional web properties. This individual will be responsible for tracking strategies, tagging and rule implementation , reporting, and dashboards. The Digital Analytics consultant will partner closely with the web development team and marketing teams to understand requirements and influence business strategy.Key Responsibilities: • Responsible for maintaining and implementing digital analytics on the sites using Adobe Analytics; including tagging, rule implementation, dashboards, coding, QA, and future solutions. • Collaborate with web production and IT web development to define, execute, and optimize tag infrastructure • Help identify and proactively address tracking and website optimization opportunities • Provides analysis and reporting of user behavior for digital marketing and site optimization. Develops reports and data visualizations to present insights in most effective way to enable decision making. • Communicate insights and findings with all functional areas to influence multi-channel marketing strategies. • Establish strong partnerships and collaborate with the marketing team to define needs and recommend appropriate tracking solutions. • Serve as the Subject Matter Expert on Adobe AnalyticsEssential Business Experience and Technical Skills: • 2-4+ years experience in digital analytics strategy and execution • Experience working with Adobe Analytics, execution and strategy development • Understanding of tag management systems and how data for analytics tags are mapped and processed • Able to build strong partnerships within the marketing team, external development partners, and operate effectively in a highly matrix environment • Strong analytics skills and ability to synthesize large data sets for actionable findings • Ability to successfully collaborate across teams • Bachelor's degree in business, statistics, information systems, marketing, or related discipline preferred
Our client is looking for a graphic designer to join their team for a long term 40 hour a week contract. We are looking for candidates with the following skills and competencies to fill the role. ResponsibilitiesDesign graphics for trade show exhibits, including images, signage, icons and information labels Implement new email templates through HubSpot as needed to support various business units Manage and typeset content into templates for whitepapers and case studies Support image needs for sales for demo units and presentations Create basic animations to illustrate technology Edit promotional videos as needed to support channel promotion Review incoming design projects and create solutions that adhere to corporate brand standards Manage multiple projects while balancing shifting priorities and meeting all deadlines Conduct image searches and edit for online and offline usage Maintain and update a graphic library for use by internal and external customers Demonstrate illustrative skills through rough sketching of ideasQualificationsBFA degree in Graphic Design or equivalent experience with 1 to 5 years’ experience in the graphic arts in a corporate or agency setting Basic photography, animation and video skillsets Proficiency in Adobe Creative Suite, specifically Photoshop, InDesign, Illustrator & Premier Working knowledge of Microsoft Office programs, including Outlook, Word and PowerPoint Experience with image compression, file correction, proofing and preparation for print and web Excellent organizational skills with the ability to work efficiently on multiple projects to meet deadlines A team player who is positive, proactive and motivated with a strong work ethicIf interested apply today!