Our client, a technology solutions company is seeking a Marketing Specialist focused on Demand Generation. This person will be responsible for implementing and optimizing multi-channel marketing campaigns towards lead and demand generation initiatives while coordinating and performing administrative functions supporting management and departmental staff as required.
RESPONSIBILITIES:
Plan and Execute Lead and Demand Generation activities using multi-channel platforms to support company sales and overall revenue growth
Administer and optimize use of Marketing Tech stack like ZoomInfo, HubSpot, and NetSuite (CRM) for research, list pulls, and prospect profiling
Act as the company lead catcher – manage, assign, and track progress and status of leads.
Coordinate onsite and offsite customer-facing, virtual events, webinars, and marketing sponsored events
Conducts planning and coordination meetings with project/event presenters
Track opportunities from marketing campaigns and events and enter in NetSuite Marketing Campaigns
Track customer attendance and accounts for quarterly reports. Reconcile with NetSuite Database
Draft and prepare invitations and other content materials needed for customer-facing events
Order marketing materials needed for customer events and sales hunting and prospecting activities
Design customer surveys, distribute and collect data, and share with account managers for follow up
Confirm/follow up with registered customers regarding event attendance
Handle onsite registrations for bigger/major events
Design calendar invites via HubSpot for Outlook and add notification to attendees’ calendars
Document customer-facing and marketing sponsored events with photos and write-ups, for social posts, partner, and internal communication purposes
Prepare lead status reports regularly to keep track and monitor progress and conversions
Prepare post-event reports to include feedback gathered and recommendations
ADDITIONAL RESPONSIBILITIES:
Create and schedule social media updates pre-event, at-event, and post-event in coordination with the Marketing Content Specialist
Pull customer and prospect lists from NetSuite/ZoomInfo for marketing campaigns and nurture streams
Scrub, clean, segment lists according to marketing campaigns and target audience
Monitor inventory of assets and keep track of content that needs updating and coordinates with the Marketing Content Specialist
Prepare and update the calendar of marketing activities for general and sales reference
Perform general administrative duties (i.e. typing, messages, photocopies, scanning, faxes, and Federal Express shipments)
Perform administrative aspects of departmental projects
Create and maintain physical and electronic files in an orderly and sensible fashion
Schedule and set up meetings, conference rooms, event set up, and catering
Research marketing event idea/upcoming conferences
Contact venue/conference coordinator for booking information and costs
Request payments for venue/catering services and keep track of invoices to claim partner funding
Maintain inventory of marketing supplies (pop up signs, hard-printed collaterals, tablecloth, customer giveaways, etc.).
Maintain total confidentiality in all matters of correspondence, telephone messages, and personal conversations
Must demonstrate the ability to work with others and function as a collaborative team
Knowledgeable and stays current and complies with all Standard Operating Procedures (SOP)
Ensure that all pending matters are referred to appropriate management levels and perform follow-up as needed
EDUCATION/EXPERIENCE:
Associates degree or higher required
One+ years of related marketing experience with similar job skills
One+ years of Copy/Content writing skills required
Marketing Automation (i.e. HubSpot) experience required
Proficiency in Microsoft Office
