Marketing Audience Lead

  • Path 6355

    Los Angeles, California

  • Group 6411

    $57 - $67 hourly

  • Group 6412


  • Group 6413


  • Group 6413

    Job ID: 74243

  • Group 6426

    Posted today

Onward Search is seeking a Marketing Audience Lead for a high profile financial firm.

This role will execute on business priorities for the pod or delivery team and acts as one of the primary marketing interfaces to the broad Fixed Income Team. Helps to define the marketing strategy for their area of responsibility with senior business leaders and ensures execution is aligned to marketing and business objectives. Builds a broad and deep understanding of the business landscape, the audience(s) and client(s) served, the competitive environment and marketing best practices.

This is a full-time, 6-month contract (could extend up 2 years) that is hybrid onsite in Los Angeles, CA.

Marketing Audience Lead Responsibilities:

  • Establishes the business priorities for the audience by working with client segment teams, business groups, and senior leaders.
  • Defines the business problem by partnering with senior leaders (as appropriate) to develop the situation assessment, identify business opportunities to crisply define the problem to solve. A solid understanding of our industry, business model and competitive positioning is required to achieve this.
  • Develops and implements the overall marketing strategy for the target audience to achieve the desired change in audience behavior or attitudes.
  • Partners with marketing research, sales and product teams to develop powerful audience insights that drive the achievement of business objectives. Maintains knowledge of research and in-field techniques to develop the customer empathy required to distill the insight.
  • Translates business opportunity into marketing actions by developing the marketing brief from which the go-to-market plan will be developed.

Marketing Audience Lead Skills & Experience needed:

  • Must have institutional/B2B retirement and/or investments marketing experience!
  • Must have 7 years of experience in marketing
  • Agency / Asset management / wealth management / mutual fund marketing experience strongly preferred.
  • Demonstrates ability to effectively plan and manage the work of diverse, multiple teams.
  • Demonstrates ability to influence groups and/or more senior associates.

What’s in our benefits packages:  

  • Medical, Dental, and Vision Insurance 
  • Life Insurance 
  • 401k Program 
  • Commuter Benefit 
  • eLearning 
  • Education Reimbursement 
  • Ongoing Training & Development  
  • *To qualify for our benefits package, you must work over 30 hours per week and the length of assignment must be a minimum of 10 weeks.  

At Onward Search, our job is to find you dream jobs.  

We are creatives, marketers and digital wizards who use our talents to connect talented people with the nation’s leading brands. And our relationship won’t end with your start date.  

More than recruiters, we are your advocates, advisors, and employers of record. We pay weekly, make sure your needs are met, and measure our success by yours. Join us. 

DE&I is not just our promise, it’s our passion. 

Onward Search is an equal opportunity employer dedicated to a policy of non-discrimination in employment regarding race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other classification protected by federal, state and local laws and ordinances.  


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This position has an application deadline of March 28, 2024.

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is a drug-free workplace.
  • Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing and technology. Our clients are continuously turning to us to fill their open positions. Therefore, there is no application deadline for this position, as we are seeking candidates for this type of role across all our clients on an ongoing basis.

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Onward Search is a staffing and talent solutions company that connects creative, marketing and tech professionals with top jobs at the nation’s leading brands. Our specialized recruiters have an in-depth knowledge of our space and provide job seekers with exclusive opportunities and world-class support.

We’ll not only match you with positions that align with your career aspirations, expertise and cultural fit; we’ll also offer you resume assistance, interview coaching and skill development resources. Plus, we’ll be your advocates throughout the hiring process and negotiate on your behalf to get you the compensation package you deserve.

Whether you're a full-time hire or a part-time contractor, you'll receive competitive benefits, including weekly pay, 401k options, and healthcare coverage. Moreover, when your contract assignment ends, we’ll help you find your next project as soon as you’re ready. So, apply now to get started. Your dream job is just an application away.