Digital Marketing Manager

  • Path 6355

    New York, New York

  • Group 6411

    $50/hr - $57/hr

  • Group 6412

    Contract

  • Group 6413

    Hybrid

  • Group 6413

    Job ID: 74845

  • Group 6426

    Posted today

Onward Search is hiring a Digital Marketing Manager on a 6-month extendable contract for a global Beauty brand


Summary:
This role will lead new partnership opportunities to grow eCommerce with a focus on Online Channel Acceleration, Consumer Acquisition & Retention, and Data Analytics.

The scope includes evolution of online channel growth strategy in mature and emerging markets, development of a Consumer Data Strategy for Travel Retail, and planning and execution of new partnership initiatives with multi-regional Duty-Free Retailers, airlines and 3PPs.

This role is responsible for elaboration of strategic data-capture roadmaps, go-to-market execution plans for Retailer Media & Database Marketing, and leading the pilot and roll-out of new Digital Shelf Analytics Tools. This role will work in close collaboration with cross-functional partners within Travel Retail Worldwide and Regional Counterparts. The role will also continue to foster long-term partnership with the ELC enterprise to harmonize Online and Consumer Data Approach that is specific to the Online Travel Retail Channel.

The successful candidate will have a proven track record of launching & scaling ecommerce and Retailer.com (e-Retail) for beauty or luxe brands, with balanced experience between global and market operational roles. Candidate must have experience with Retailer media networks and Coop Programs, 3rd Party Database marketing, CRM, and Online business analytics.

Responsibilities:

  • Continue to evolve and equip the Travel Retail Online business with go-to-market Retailer Media & CRM playbooks, new data analytics tools, and partnership marketing initiatives.
  • This role will work in partnership with the Consumer Acquisition and Retention Manager for Travel Retail Worldwide.

Core Project Focus:
  • Retailer Media Approach & Playbook- Lead elaboration and roll-out of TR Global guidelines for Retailer Media Participation, working in close partnership with Regional Teams to maintain and update centralized rate-card, reporting templates & requirements for approval.
  • Database Marketing Activation- Codify existing ELC TR Best-Practices from mature markets in APAC to define a tactical guardrails for activating and accelerating in database marketing. Identify Retailer-Led and/or Travel Partner-Led CRM capabilities and develop roadmap for piloting life-cycle marketing programs, audience segmentation, and define a phased approach for emerging to mature partnerships inclusive of sample rate cards and KPI reporting requirements informed by existing programs piloted and Brand Consumer Journey & Cross-Sell playbooks.
  • Pilot and Evangelize New Data Analytics Tools- Lead Strategic and Project Engagement with 3rd Party Vendors on the continuation of pilot roll-out and enablement of new digital-shelf analytics across key markets defined within the scope and project plan. Complete necessary UAT of dashboards, define and standardize score-card reports, author monthly insights and recommended actions for optimization by key IM Regional & Brand Stakeholders and lead monthly review calls to cascade Insights/Actions. Work with 3rd Party vendor on calibration of dashboards, deep-dives and troubleshooting of KPIs, to ensure Tool is always operational and accessible to the teams.
  • Partnership Marketing Acceleration & Innovation- Lead End-to-End exploration of Travel partnership marketing capabilities with existing and new partners to deliver go-to-market and campaign playbooks focused on Retail Driving Conversion and Lead Generation Initiatives to accelerate Consumer Data Capture. Lead exploration in partnership with TR Paid Media SMEs, Strategic Media Agency, and TR Regional and Brand Counterparts on Business Case definition and with Legal, Finance and IP Teams for program validation specific to TR and target market. Define Budget, Campaign Objectives, Target KPIs, and project manage pilot execution, optimizations, and wrap-up report. Lead engagement and exploration of 3rd party martech vendors with enterprise partners as needed to ensure, use-case, scope and vendor-risk assessment are properly vetted and approved specifically for TRWW contracting.
  • Consumer Acquisition & Retention- Elaborate strategic roadmap encompassing of Data Architecture, Platforms, and Marketing Use-Cases for 1st Party Consumer Data Capture (Online, In-store, and via 3rd Party Partner). Project manage final delivery of Data Infrastructure and Data Ingestion Solutions to enable CRM and Marketing Activation. Guide exploration, alignment and program execution pilots with internal TR IT Teams and TR Paid Media SMEs, ensuring data flows are compliant and harmonized with Consumer Data Policy and Enterprise Data Infrastructure for turn-key activation.

Qualifications:
  • Independent Contributor- Results-oriented, resourceful, strategic thinker with a strong sense of accountability with proven track record of relevant business experience.
  • 10+ years of related experience in online business (ecommerce & retailer.com) preferably within Prestige Beauty, Online Retailer, and/or High-Growth DTC brand.
  • Experience leading and accelerating Performance Marketing and Retailer Media engagements with 3rd Party Retail Partners
  • Direct and Indirect Database Marketing Program Management
  • Brand CRM/Loyalty marketing and paid digital experience for acquisition marketing
  • Ability to expedite and define processes without losing sight of delivering the end-goal
  • Experience mentoring and developing junior team members
  • Experience with pure plays, 3PPs and Affiliate Marketing a plus
  • Superior ability to build internal and external cross-functional partnerships through clear verbal and written communications
  • Ability to elaborate strategy for SME and non-SME Business Audiences
  • Keen planning skills incorporated with an entrepreneurial spirit
  • Adapts quickly to change, is flexible and can work well in a matrix environment
  • Has a global mindset, is detailed and execution oriented

Perks & Benefits: 

  • Medical, Dental, and Vision Insurance
  • Life Insurance
  • 401k Program
  • Commuter Benefit
  • eLearning
  • Education Reimbursement
  • Ongoing Training & Development
  • *To qualify for our benefits package, you must work over 30 hours per week and the length of assignment must be a minimum of 10 weeks.

To learn more about this Digital Marketing Manager opportunity, apply now. Our recruitment team will be in touch, guide you through the interview process, and advocate on your behalf.

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is a drug-free workplace.
  • Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing and technology. Our clients are continuously turning to us to fill their open positions. Therefore, there is no application deadline for this position, as we are seeking candidates for this type of role across all our clients on an ongoing basis.

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Onward Search is a staffing and talent solutions company that connects creative, marketing and tech professionals with top jobs at the nation’s leading brands. Our specialized recruiters have an in-depth knowledge of our space and provide job seekers with exclusive opportunities and world-class support.

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Whether you're a full-time hire or a part-time contractor, you'll receive competitive benefits, including weekly pay, 401k options, and healthcare coverage. Moreover, when your contract assignment ends, we’ll help you find your next project as soon as you’re ready. So, apply now to get started. Your dream job is just an application away.