We connect you to the best traditional and digital marketing jobs at leading companies and digital agencies.
Email Marketing Manager
Onward Search is working with a leading wellness company seeking an Email Marketing Manager. This role will start ASAP and will consider Temp to Perm and Fulltime option. This role will have the opportunity to help engage new and existing consumers with a passionate healing brand. We are seeking someone with a data-driven mind with a creative balance. Someone who is able to channel the target audience and help reach them in a welcomed engaging way. Background: 3-5 years online and direct marketing experience CAN-SPAM/CASL understanding HTML/CSS email design best practice understanding High volume email marketing program experience Proven ability to develop, implement and report on campaigns Able to represent the marketing team and present stakeholders calendar/schedule information Proactively suggest improvements to campaigns Experience in MailChimp Experience analyzing reports and insights to direct optimization of key metrics The words CTR, open rates, retention and conversions are common to you and something you can confidently speak to Able to work with outside vendors Enjoy being collaborative SQL queries and Tableau are a plus If this sounds like you, apply today.
Digital Brand Manager
Our client - a fast-growing company located in the Coconut Grove area - is looking to hire a digital marketing and analytics superstar on a contract-to-hire opportunity ASAP! In this important role for the company, you will identify and implement innovative marketing strategies to increase traffic and top-line sales and drive new customer acquisition thru Amazon. Additionally, you will lead the traffic management efforts and spearhead digital marketing initiatives for our client's skincare and beauty lines. To be successful in this important role, you must be able to think strategically and execute flawlessly, possessing a proven track record of delivering results, understanding key traffic drivers and how to optimize them, and being comfortable identifying customer pain points through data and crafting strategies to address them. Responsibilities: Own the programmatic approach to developing and executing traffic-driving customer acquisition and engagement activities across multiple channels (Display Ads, SEM, SEO, Social/Video Advertising, and Affiliate Marketing) Deliver a comprehensive marketing plan to drive sales, customer acquisition and engagement through the development of scalable, programmatic traffic initiatives across SEM, SEO, Display, Social Media, Mobile, Video and Affiliate (Associates) marketing Develop launch plans for new initiatives to drive customer awareness and trial of new products and features Work at both the strategic level (shaping overall category strategy) and at the tactical level (measuring and optimizing campaigns, analyzing traffic and performance data, building new features, and solving problems) Obsess over the details and customer experience, including understanding the potential impact of new functionality or features on customer experience or brand awareness Oversee reporting on weekly, monthly, quarterly, and ad hoc metrics Analyze traffic patterns and optimize marketing programs for seasonality, relevance, and selection Know our market, staying obsessively aware of new products, trends, and opportunities across skin care, beauty, e-commerce and digital marketing Requirements for Consideration: At least 3-5+ years of experience in online marketing, product management, marketing technology and/or decision support analytics, and previous work within the Amazon platform Strong understanding of online marketing channels such as social media, video advertising, display advertising, and search engine marketing Strong analytical abilities, especially with demonstrated proficiency in marketing and web metrics from acquisition to retention marketing Strong verbal and written communication skills Demonstrated ability to coordinate projects across functional teams, including business intelligence, technical, engineering, marketing, design and merchandizing teams Bachelor’s Degree required
Onward Search is looking for a Search Manager to join our agency client in Charlotte for an onsite contract-to-hire opportunity! Job Summary: The primary role of the Search Manager is to manage day-to-day operations of SEM and programmatic PPC campaigns across multiple clients, as well as contributing to SEO site audits, keyword and content strategy and reporting Tactical responsibilities include paid search campaign bid management, keyword research, paid search ad writing/optimization, paid search campaign strategy, implementation and optimization, reporting and SEO meta data writing and direction The Search Manager will work directly with the Search Director, Media Planners and Buyers, Digital Content Strategist, Content Leads, and the Digital Strategy and Measurement Director to execute and optimize paid and content campaigns and reporting The Search Manager will be highly skilled in keyword development, bid management, ad copy testing, budget allocations, and campaign optimization and will maintain Google AdWords Certifications for paid search, display and video marketing Primary Responsibilities: Develop and manage PPC campaigns including keyword research, and maintaining balance in bid prices, click-through rates, and quality scores Responsible for effectively managing the search spend as planned by the Search Director Maintain knowledge of client’s business, competition and latest industry news and trends. Work with the Search Director to build the strategy Communicate with the Search Director, Project Managers, Account Leads and Media Planners regarding strategy and performance metrics Perform analysis and optimization of SEM campaigns based on SEM best practices, including account structure, keyword research, landing page testing, ad text creation, bid management, and more Analyze daily programmatic PPC trends, including bid management, ad performance, and targeting optimizations Manage campaign progress and ROI for numerous accounts across multiple websites and product lines Develop reports and dashboards that monitor the performance of campaigns Perform periodic campaign audits and provide optimization insights to teams Collaborate with the Search Director and other team members on new opportunities to drive results through detailed analytic reports, audience and keyword analysis and more Communicate campaign progress to account leads and other relevant team members through the distribution of detailed client performance reports Participate in creating proposals for new and existing clients Support Account Leads with report explanations and insights, campaign recommendations and campaign performance updates as needed Support Search Engine Optimization efforts through site audits, keyword research and development, content strategy, and metadata writing Pass and maintain Google AdWords Certifications Minimum Qualifications: Bachelor's degree in related field strongly preferred 3+ years’ experience managing multiple PPC campaigns for an agency or media company Prior experience working within a high-performance team Google AdWords certification STRONGLY preferred Proficiency with Google AdWords, Google Analytics and Bing Ads Knowledge of SEO best practices and organic traffic analysis Thorough knowledge of PPC optimization techniques and best practices Proficiency with MS Office Suite (particularly Excel) Strong analytical skills and passion for details Strong ability to balance multiple projects/clients at once and prioritize work with evolving and competing timelines, budgets and availabilities and anticipate issues in process Basic web development knowledge Experience with digital marketing tools such as Moz, call tracking software, Google Tag Manager, SEMRush, Open Site Explorer, SEOquake, and various CMS systems MUST HAVE a high level of emotional intelligence and an innate ability to understand people's behavior online Required Communication Skills: Proven success fostering relationships and building confidence with clients - ability to show diplomacy, flexibility, and grace under pressure Communicate clearly with account leads, project managers and other team members regarding project objectives and deliverables Listen well and solve problems to achieve the most effective outcome for the client, team and agency Develop strong relationships across the agency, specifically with all Media, PR/Content, Digital Creative and Client Engagement team members Be a champion for agency process and best practices for the delivery of digital media and web-based experiences Soft Skills/Agency Culture: We firmly believe that internal and client relationships are a key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Key Agency attitudes are: We, not me We check our egos at the door. As a result, we thrive in a positive, collaborative atmosphere that welcomes diverse professionals and invites everyone to contribute their best. Ask “what if?” Always going beyond what is and considering what could be, we create unexpected possibilities that differentiate our brands and accelerate their success. Creativity demands that we hold nothing back. So we mutually support each other in speaking up, taking risks and courageously contributing audacious, unedited, unconventional ideas. Everything we do is about results. We not only achieve our clients’ goals, but continually exceed their expectations. Every person here shares individual responsibility for their own, our agencies and our clients’ success. Be fearless Nail it Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category – we will live it, we will breathe it, and we will own it
Email Marketing Specialist
Onward Search is on the hunt for an Email Marketing Specialist to join their team next week for a freelance assignment thru the holiday. You'll report to the Director of Digital and be responsible for helping with the build, launch, and reporting of email campaigns for high profile fashion clients. You will build the emails from existing assets and launch thru MailChimp. There may be situations where you update Wordpress sites and help with developing out paid campaigns through social and keyword buys. We are seeking Email Marketing Specialists who meet the following requirements: 3+ Years experience working for ad agencies or in-house marketing teams Must have experience building and launching email campaigns Must have experience with email providers like MailChimp Prefer candidates who have working knowledge of HTML and can build templates in HTML Must be able to work quickly in a fast paced environment Prefer candidates who love fashion/ pop culture
Ad Operations Specialist
This eCommerce mega company is looking for you. Our client has been leading the commerce and retail field for the past 20 years. They are one of the top ten global retail brands. They connect millions of buyers and sellers around the world. Their vision for commerce is one that is enabled by people, powered by technology and open to everyone; the goal is to continue creating an economic global community for all. This client is the world’s favorite destination for discovering great value and unique selection. Be a part of their greatness! Apply now to hear more about this opportunity. The ideal candidate will have strong background in online media and publisher ad operations. The role is expected to communicate with technical and non-technical users, and must have excellent written and verbal skills as well as a high level of customer service to promote greater efficiency in Ad Operations. Responsibilities: You will join the team responsible for the campaign optimization of the company’s Advertising Operations Data gathering for setting up new Advertising campaigns and maintenance of existing campaigns within the SLA guidelines Assist Advertising Operations team throughout sales cycle to understand any technical requirements of sales opportunities and present the features and benefits of our website Provide feedback, analysis and optimization plans on advertising campaigns to grow their campaign activity on company website Gather, analyze, and report on key revenue driving metrics used to measure the success of the team Ability to work independently while doing what’s best for our customers Work with cross-functional teams including Sales, Account Management & Advertising Operations Teams to resolve bugs and campaign issues Gather IAB and submit IAB assets, as well as create event style pages Problem-solve, evaluate options, and provide good solutions to campaign issues Criteria: Basic to Intermediate level in Excel, Web technologies Basic understanding of databases Excellent Knowledge of word processing tools and spreadsheets 1+ years of experience in digital advertising environment Experience in troubleshooting and solving technical problems for customers Team player Excellent organization and interpersonal skills Strong attention to detail, ability to multitask and manage time well Ability to work within a constantly changing environment The ability to communicate with different parties both internally and externally (excellent written and verbal communication skills both client facing and internally) Exposure to Account Management Experience using Salesforce or other CRM system a plus Great attention to detail and reporting problems with data
Marketing Communications Specialist
Onward Search is currently seeking a Marketing Communications Specialist to join our clients growing team. In this role, you will be responsible for developing media strategies that support product brand objectives. Responsible for the comprehensive understanding of the brands and marketing programs to successfully disseminate the brands unique value in positioning and messages. This management role will lead strategic initiatives, as well as, have a critical role in performing tasks to meet these goals. Key Results Area: Collaborate with sales and customer marketing support teams to be able to effectively respond to incoming media inquiries from physicians and field sales team Lead point person for management of all customer media opportunities Liaison between Cynosure’s agency of record and physician’s agency of record or marketing support staff Collaborate with product management team in developing and executing strategic social media and public relations programs that drive awareness and engagement Conduct continuous analysis of implemented programs to ensure appropriate combination of PR, event marketing, social media and advertising Analyze effectiveness of social channel and consumer engagement initiatives to determine impact and provide recommendations for budget allocation adjustments when needed Work with legal department to define Cynosure’s social media best practices Provide day-to-day support to physicians, serving as public relations ambassadors by delivering approved talking points and messaging Develop and maintain relationships with public relations and digital media vendors Continuous research of cutting edge technologies that can keep Cynosure brands ahead of current trends Critical Competencies: Experience and expertise in public relations and social media Demonstrated experience in managing and executing B2B and consumer marketing communication strategies Strong collaborative skills, with the ability to work with many people at once and be open to new ideas Hands-on experience with analytic and tracking tools for public relations measurement and social media metrics Education and Experience Requirements: Bachelor’s degree in marketing, public relations or related field 3-5 years in communications/PR – agency experience preferred, but not required Experience in aesthetic finance industry a plus Ability to work in a fast-paced environment and manage multiple projects Must be extremely organized and detailed oriented
Onward Search is looking for a COMMUNICATIONS ASSOCIATE to help create programs & see them through to enhance and improve patient experience for their healthcare client. The role includes consulting with the Communication team to plan internal programs and activities that will support new and on-going processes, programs and messaging. SKILLS: Leadership and expert consultation on the design, development, and implementation of communications processes and programs Provide overall direction of the communications support needed to address key organizational issues Ensure that work groups have appropriate communications expertise, skills, and support Ensures that client and organization’s communications needs are met consistently Excellent skills in complex analytic problem solving, project management, change management, and group process Able to determine the key business issues and develop appropriate action plans from multidisciplinary perspectives Possess analytic problem solving, project management, change management, and group process REQUIREMENTS: BA/BS 7+ years required; 3+ in healthcare preferred Strong consultative and advisory skills Able to work in a team environment Flexible and adaptable Communications writing skills for plans, programs, creating activities If this sounds like you, apply today.
Digital Viewer Analyst
Our client, a networks group, is seeking a Digital Viewership Analyst to join their team. You will report to the VP Insights & Analytics and be responsible for: Working alongside small team of analyst responsible for interpreting data from Adobe Analytics and other platforms to measure the impact of app releases, new app features, troubleshoot technical issues, and AB test features to grow audience and improve user experience in the digital space Primary goal will be to conduct quantitative projects and analyses and manage data collection focused on viewership and performance metrics for family of streaming apps Update reports and make recommendations based on review of large data sets to continue to improve effectiveness of streaming apps Musts: 5+ years of data analysis, web/app audience analyst experience Bachelor’s degree Expert excel skills able to make quick and constant changes and updates to reports Experience using data modeling software and digital analytics tools Adobe Analytics experience is a must, SQL is preferred Ability to test and analyze analytics implementation Ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy Must have a curiosity and logical skill-set to hypothesize user behaviors by digging into quantitative datasets, and the intuition to suggest explanations for trends and observations around audience research Exceptional communication, presentation, and interpersonal skills to be able to interact with upper management executives Must have a "get the job done" and flexible attitude in a constantly changing workplace with shifting goals Strong domain expertise around data definitions, tracking methodologies, analytical tools and insight communication Must be creative, analytical, data-driven, entrepreneurial, tenacious and technically adept Must be a self-starter who can work with multiple disparate teams to inform strategic and tactical company goals Excellent communicator, have strong organizational skills and be comfortable taking on a variety of responsibilities across multiple work streams
Senior Digital Marketing Manager
Our client, a cosmetics company, is looking for a Sr Digital Marketing Manager, Acquisition/E-commerce to join their team. Responsibilities: Lead in the strategy for ecommerce growth as it relates to ROI and customer acquisition Generate advertising plans related to media buys and lead efforts with media vendor more focused on tactics of conversion than creative Create digital marketing SEO strategies to increase impressions and web traffic that translates to ecommerce sales Generate channel revenue growth, creative testing, audience segmentation, bid management, campaign reports & analysis, email marketing initiatives and creative content to drive conversion Evaluate current web platform looking for current optimization, and potential future solutions that increase customer interaction Manage and drive channel growth for acquisition campaigns across various ad networks including IG and Facebook Take performance metrics analytics for channel to improve brand messaging Maximize revenue for business whilst hitting key performance goals around orders and CPA Manage daily activity of website along with constant ad testing Manage third party/vendor relationships Work closely with team to generate dynamic content with measurable success Musts: 7-10 years of experience in the tech industry, preferably in e-commerce or with a subscription service Advanced proficiency with Microsoft Excel with strong analytical and critical thinking ability Must be proficient in analytics such Google Analytics, Google AdWords, SEO and Salesforce and have worked with web platforms including Yahoo! and Bing, and video platform YouTube. Attention to detail, organized able to optimize internal processes Performance-oriented work ethic with the hunger to succeed in a challenging, fast-paced environment A “test and learn” mentality looking for constant opportunities in the market as it relates to technology to aid in ecommerce Be able to show case studies of generating leads and increased performance as it relates to sales having worked with loyalty programs and CRM are a plus
Email Marketing Consultant
One of our financial services clients is seeking a contractor to assist in the deployment of Email campaigns for multiple brands and programs—the contractor will assist in the day to day activities required to flawlessly execute emails. Responsibilities: Manage the oversight and QA of daily email deployments, including list driven batch programs, triggered programs, and real time email programs Work with business partners to ensure on time complete delivery of assets to Email vendor Oversee Email Vendor to ensure on time and accurate delivery of tests, counts, & deployment Manage email marketing calendar to ensure daily deliverables can be met Quality Audit emails prior to deployment --- links working, content matches. Reconcile and correct if different Qualifications: 1-2 years of experience in Email Marketing and a working knowledge of HTML (Experience with ESP a plus (Experian, ET, etc)) Proficient in Microsoft Excel Demonstrated strength in detailed nature and organization skills needed for program execution and implementation Organized and detail driven for flawless campaign deployment Pragmatic problem-solver, ability to work independently Self-motivated with a passion to learn Ability to manage multiple projects Excellent communication skills Positive and enthusiastic Ability to make deadlines with accuracy Transparent/raises concerns or issues immediately