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Loyalty Manager, Airline Partnerships (Hybrid)
Our Client, a leader in the travel industry, is looking for a Loyalty Manager with Airline Partnership experience. This job is a hybrid work environment and starts ASAP. OnwardSearch is seeking individuals with the following skills and experience to fill the role, but always seek a mix of passion and experience, What you'll be doing: Oversees the loyalty airline partnerships team responsible for developing, executing and maintaining the program’s relationships with companies global airline partners. Works in partnership with the loyalty team to identify new strategic partnership opportunities in support of broader commercial strategy goals providing an extension of the loyalty program experience for both points earn / redemption and benefits reciprocity across the partner airlines networks. Coordinates the partner marketing strategies specific to the loyalty program airline partnership with the broader marketing communications teams. Works in partnership with accounting to oversee financial flows between company and the partner airlines for benefits and points compensation along with developing forecasting, reporting and other analytics. Is a thought leader in suggesting and evaluating new ways to engender customer loyalty and leads roll-out of any new initiatives Maintains domain expertise of the loyalty and airline partnerships space and rigorously benchmarks loyalty program versus competitors. Continuously evaluates the structure and features of partner agreements and implements any necessary changes based on rigorous quantitative and qualitative analysis. Ensures the team conducts robust financial modeling, forecasting and analytics to support both existing partnership success and new business development in coordination of the broader strategic loyalty program vision. Other tasks may apply. About you: 5 years of customer loyalty, partnerships marketing or airline commercial experience (alliances, marketing, network, revenue management, etc), 1 year experience leading or manage a team. Strong analytical and problem-solving skills, with experience structuring complex analyses and making strategic recommendations and translating complex concepts into simplified and understandable examples. Able to meet tight deadlines and handle multiple projects at once. Strong interpersonal skills. Strong proficiency in using Microsoft Suite. Strong understanding of marketing and has knowledge of airline industry and loyalty programs. Sound like you? Apply today!
Marketing Data Analyst (Hybrid)
Our Client, a leader in the travel industry, is looking for a Marketing Data Analyst. This job is a hybrid work environment and starts ASAP. What you'll be doing Continuously evaluate the structure and offerings of the companies credit card programs, and recommend any necessary changes based on quantitative and qualitative analysis Works closely with team members supporting existing card member marketing, acquisition efforts and live channel programs Compiles, tracks and analyzes program metrics and distribute monthly reports as needed Maintain competitive database of co-branded airline and consumer programs Ability to work with agencies and co-brand partners Partner with the finance and revenue accounting teams to ensure accurate cost and revenue forecasts are in place Act as the liaison with Customer Support teams as it relates to cardmember issues associated with the co-brand credit card program Other task may apply About you: 4 years of marketing data analyst or insight experience Able to meet tight deadlines and handle multiple projects at once Strong proficiency in using Microsoft Office, especially Outlook, Excel and PowerPoint Strong interpersonal skills Highly collaborative Preferred experience in airline or loyalty programs
Product Marketing Manager (Remote)
Our client, a major eCommerce retailer, is looking for a Product Marketing Manager to join their team for a 6-month contract. This is a fully remote position, however, must work EST hours. What you'll be doing: Support high-priority initiatives led by the product marketing team and the seller experience product org. Develop competitive analyses to inform go-to-market plans. Partner with teams across product and marketing to bring new and existing value and products to customers. Collaborate with the analytics and research teams to evaluate product marketing impact. Helping the seller experience and engagement team align products to seller positioning and theme. Other tasks may apply. About you: 4+ years of marketing, brand, product, and/or consulting experience. Experience working in the B2B space. Strong business acumen and experience working in a highly matrixed organization. Must possess both hypothesis-driven thinkings with analytical marketing skills. Experience developing clear and concise strategic briefs. Experience in influencing, collaborating, and partnering with cross-functional teams. You are a creative thinker and results-oriented self starter. Sound like you? Apply today!
Lifecycle Marketing Specialist (Hybrid On-Site)
Our client, a global electronics company, is looking for a Marketing Specialist to join their Rewards Program team. This is an exciting position for someone looking to break into the loyalty marketing business. This position is hybrid on-site in the NYC area. What you'll be doing: Assist in the creation and execution of multi-channel personalized journeys for rewards members based on team objectives and goals Work with a cross-functional team across marketing, creative (agency and internal), operations, and analytics, acting as the main point of contact for all content implementations Create processes and templates to track and optimize personalized journeys at scale Champion testing and learning strategies, regularly reviewing campaign performance data for optimization opportunities Continuously look for opportunities to implement new and improved data and processes, ensuring campaigns are aligned with objectives Work with the lifecycle engagement team to prepare and deliver updates on campaign performance to key stakeholders Other tasks may apply About you: 3-5 years of experience in digital marketing or advertising with an interest in rewards and personalization Possess some familiarity and interest in utilizing customer data platforms and CMS to support activities Bonus: Experience with Salesforce Interaction Studio and Adobe Experience Manager Ability to wear multiple hats and work cross-functionally across tactical planning, strategic execution, and relationship management Possess strong project management and communication skills
Marketing Campaign Developer
Web Content Specialist
Our client located in Boston (Seaport area) is looking for a full-time position as a Web Content Specialist with experience in leveraging a CMS platform in releasing web projects on time. This is a hybrid role, with 3 days in office and 2 days remote. Web Content Specialist Responsibilities: You will manage daily site change requests You will oversee quality and consistency of web standards, content, and structure You will work with business stakeholders and cross-functional teams on clarifying, stating options, and defining solutions for content requests You will QA web jobs to ensure all content is accurate You will participate in and influence major website projects and redesigns working with integrated design, development and production teams You will troubleshoot issues as they arise Web Content Specialist Requirements: Bachelor’s Degree in Digital Media or similar field required 1+ years experience working within a CMS framework Should have an understanding of information architecture and site hierarchy Must be proficient in HTML Knowledge of Marketers Studio, Sitecore, and/or Omniture a plus, but not required Must be local to be able to accommodate the hybrid work schedule
Senior Specialist, Omni Integrated Marketing
Our client, a 1.5BB ecommerce pioneer is leading the charge from brick and mortar to digital in the industry and has engaged Onward Search to identify a Senior Specialist, Omni Integrated Marketing for a newly created role. This key contributor will take this retail giant to the next level of revenue growth by designing and implementing the integrated marketing strategy. Job Summary The Sr. Specialist, Omni Integrated Marketing is responsible for supporting the Omni integrated marketing team in driving awareness, site traffic, and consumer adoption and engagement of e-commerce business as well as all omni fulfillment options. The role reports directly to the Senior Manager, Integrated Omni Marketing, and will support rapidly growing ecommerce and omni channel business. Job Responsibilities Partner and collaborate with digital teams inclusive of merch, creative and experience to ensure critical inputs required for marketing activations are provided in a timely fashion Collaborate with cross functional marketing partners inclusive of marketing promotions, loyalty, email, and club marketing team to ensure ecommerce and omni programs are prioritized across all customer touchpoints. Collaborate cross functionally w/ digital experience, creative, product teams to drive tactical execution of marketing campaigns Drive and own the creative execution process, from creative concept to routing creative to releasing final creative assets for all omni and ecommerce initiatives Manage marketing campaign calendar for all omni and ecommerce initiatives across all marketing touchpoints Ensure that campaign results are communicated in timely fashion to all stakeholders and insights are actioned on for ongoing campaign optimizations Responsible for end-to-end executional support for all ecommerce marketplace marketing Activations on Instacart and Doordash Qualifications 3-6 years marketing experience Strong communication, and project management skills Ability to thrive in a fast-paced environment execute flawlessly skills A passion for e-commerce Retail or CPG experience
Part-time Trade Marketing Manager (Spirits, Remote)
Our client, one of the fasted-growing and largest independent Alcohol and Spirits company, is looking for a part-time Trade Marketing Manager. This is a 3 month opportunity and will be 20 hours per week. Candidates can be completely remote and starts ASAP. What you will be doing: Being the liaison between the brand team, sales team, support team, and external partners in the development of selling materials and trade marketing programs Develop marketing collateral that supports the brand strategy and sails goals Generate ideas and recommendations for collateral, partnerships, and go-to-market approaches to support the brand strategies Identify and direct external agency partners to develop and execute trade marketing programs, inclusive sampling and event, that increase consume reach and brand awareness Work with social media agencies to ensure that all events and sampling content is captured Other tasks may apply About you: 3+ years of experience with a CPG company, experience in Beverage Alcohol preferred Ability to create a compelling story for trade Proven success developing and executing promotion programs for premium brands Knowledge of marketing and trade marketing activities, tool and techniques needed to be successful Excellent organizational, project management and time management skills Experience with Microsoft Excel and PowerPoint
Senior Email Marketing Manager
Our client, an entertainment company, is seeking a Sr Email Marketing Manager to join the team. We're looking for candidates with the following experience to fill the role. You will report to the Director of Digital Marketing Responsibilities: Developing and managing the email strategy and overseeing the day-to-day operational process of email deployment. Manage the execution and operational workflow for the email marketing strategy. Assist with development of email marketing roadmap and strategies that support our business objectives. Develop forecasts for email programs and be accountable for achieving against these objectives and goals. Drive email strategy with content, relevancy and smart segmentation and personalization. Define and assist in implementing new micro-journeys to capitalize on high-value subscriber actions. Develop creative, including writing creative briefs, overseeing creative services team in the collection of input from internal and external partners and providing feedback to the creative agency. Ensure creative reflects previous learnings, incorporates best practices and fits with our brand look and feel Work with agency to analyze and report regularly on email campaign results and KPIs, highlighting successes, trends and opportunities Proactively drive the email calendar from past campaign learnings and best practices; develop strategies to meet engagement goals for the channel Maintain pulse on industry trends and best practices, technologies, competitive landscape, etc. and apply those findings Manage daily operations of the email marketing channel – marketing calendar, promotional planning, creative design approvals, execution and deployment of email campaigns, measurement and analytics Report on performance for email marketing on a monthly, quarterly and annual basis and measure against agreed upon KPI’s Manage list segmentation, triggered emails, life cycle campaigns, seasonal promotions, A/B testing to improve performance and efficiency of email marketing. Manage against acquisition goals and test new tactics to increase our active email subscribers Improve and integrate more automation into the email campaign creation process. Use analytical data to continuously test, measure and optimize the email marketing program Work closely with agency to develop and execute an email marketing technical roadmap of functional and technological email marketing improvement of capabilities. Work cross functionally with different stakeholders in the organization Proactively identify opportunities to improve the effectiveness of email marketing programs or processes from in-depth knowledge of campaign management and email execution tools. Measure and analyze performance metrics and data to proactively and continuously refine strategies that drive results Musts: 3+ year’s experience in email marketing with a heavy focus on analytics, KPI tracking, customer lifecycle and targeting Ability to manage the creation and segmentation of contact lists and present proposals for new campaigns Knowledge of Salesforce Marketing Cloud required, specifically experience with building Journeys in SFMC Journey Builder Experience with developing emails within SFMC Content Builder Experiences with Data Extensions and SFMC Automation Studio Experience with A/B test strategies and implementation. Knowledge of email best practices and reputation management. Proficiency with Microsoft Office products (Outlook, Excel, Word, PowerPoint) Basic Photoshop skills - cropping, resizing, using layers for basic compositing. Flexibility and an ability to work in a fast-paced, deadline-driven environment Exceptional time management and project management skills with the ability to manage multiple projects and deadlines Ability to work independently and mange own time efficiently Requires strong analytical, creative and communication skills Proactive planning with a sharp attention to detail Bachelor’s degree Pluses: Experience with writing SQL in SFMC (Salesforce Marketing Cloud) Automation Studio Design experience/skills
Coordinator, Global Brand Management
Our client, a well-known CPG company, is looking for a Coordinator, Global Brand Management for contract position. Coordinator, Global Brand Management Responsibilities: Lead day-to-day execution with Cross-Functional Blueprint partners (Licensed Consumer Products, Publishing, Location Based Entertainment), including asset management, providing feedback and routing for approvals with Director & VP (as needed) Drive Cross-Functional communication streams, such as meeting agendas/recaps, TEAMS Channel management and Newsletter content Day-to-day point of contact Publishing – review press releases, work with Franchise Director on story arc and art feedback, etc Support Global Entertainment Brand Marketing initiatives, including asset management, providing feedback and select project management Manage day-to-day on franchise activations, including events, email marketing, social content, etc. and attend bi-weekly meetings on behalf of PRG team Partner closely with Social team to manage assigned accounts, assisting in the development of the forward-looking calendar, providing feedback on creative and routing for broader approvals as needed Lead Convention activation for assigned brand including PulseCon, PowerMorphicon, etc. partnering with Toy, PR, EBM and Blueprint teams to drive key Franchise beats Support Fan-Driven Marketing Plan activation in partnership with Franchise Director Support development of Pitch Presentations with Franchise Director Coordinator, Global Brand Management Qualifications: Bachelors degree in Marketing, Communication, Advertising or related field 1-2 years’ experience specifically in Brand Strategy / Development / Management within entertainment, preferably on a significant action-driven global franchise and across multiple audience segments First-class organizational skills with the ability to juggle several priorities and meet tight deadlines Excellent written and verbal communication skills; clear, helpful and efficient approach to all inquiries and requests Proficiency in Word, Excel, PowerPoint & Outlook essential Quick learner who is able to take direction well; results-oriented and driven Able to stay calm under pressure; resourceful and proactive, able to work independently A team player, dedicated to doing the right thing for our brands