Marketing Jobs

Onward Search is on the hunt for an Analyst with experience working on analytics for Social Media to join our Ad agency client. This person will be reporting into the VP of Media Strategy and Analytics and the Senior Paid Media Manager to understand what is happening on our clients’ digital Paid Media channels (Social, Google, AMS, etc.), Organic Social channel (Instagram, Facebook, Pinterest, TikTok, etc.) Responsibilities: Providing clients with key insights and analysis that tells them the story of their numbers rather than just showing them data Quantitative and qualitative data reporting and analysis across both the Organic and Paid Media landscape for multiple brands Experience: Over 4 years of data analysis background Agency-side social analytics experience working with brand pages with millions of fans Advanced Excel techniques such as lookups, pivot tables and custom scripting Experience in creating, defining, and maintaining Paid Media dashboards using Google Docs, public APIs, Excel macros or other methods and presenting to senior management Skills:   Advanced knowledge of Facebook Ads Manager, Google Ads Platform (Search, Display, Discovery, YouTube), Social Ads Platforms (LinkedIn, Twitter, TikTok, Snapchat, etc.), Amazon Advertising Intermediate knowledge of Programmatic Display and OLV Intermediate knowledge of website event tagging and tracking, including the Facebook Pixel and Google Tag Manager Bonus points: Programmatic - landscape, data, reporting CTV - landscape, data, reporting

Onward Search is hiring a Jr. Media Buyer on a direct-hire basis for an agency client with offices based out of SC and FL Note: If in a city with an operating office (Charlotte NC, Charleston SC, Myrtle Beach SC or Orlando FL) it is preferred that the talent have a hybrid on-site/remote schedule. If in TN, or outside a city with an operating office, Talent can be fully remote. Summary: This position will be responsible for negotiation and placement of all media types (digital, print, radio, TV, out-of-home) and will also be involved in media research and strategic alignment of overall campaigns. Critical thinking and superior math skills are required, as well as an eagerness to take on responsibility and a competitive nature. Analyzing and reporting the results for all media is an integral part of the position as well. The ideal candidate will be able to identify strategies and ideas that drive results and solve business challenges, while staying organized and communicating clearly in a very fast paced environment. Responsibilities: Create and manage media buys on all platforms from negotiation through placement, trafficking, optimization, and post-buy analysis Develop frequent and consistent tracking and analytics reports, including insights and recommendations Present campaign insights, performance recommendations and reporting both internally and at times to clients Build and maintain strong relationships with media vendors Work with vendors and account managers to ensure creative deadlines and assets are delivered for on-time campaign launch Assist with campaign budget management and vendor invoice processing and approvals to ensure payments are made in a timely manner Qualifications: Bachelor’s degree in advertising, marketing or related field 3 years of experience in an ad sales or media role, preferably at a full-service agency Digital media planning and buying experience is a must Proficiency in STRATA, SQAD, Nielsen, SRDS, Social Media Platforms and Microsoft Office Software, especially Excel Professional image through in-person, video, and phone interaction Excellent time and calendar management skills Ability to work in fast-paced and pressured environments while remaining proactive, resourceful, and efficient Ability to prioritize projects as they are assigned Ability to work well in a team environment Excellent written and verbal communication Excellent math skills

Our client, a video game company, is seeking an Associate Social Marketing Manager to join the team. You will report to the Director of Social and be responsible to: Execute, optimize, and support social strategies for products, campaigns, and initiatives within video game's entertainment portfolio, owning the day-to-day operations Launch, plan, and operate official social media channels across established and emerging social platforms for this team; includes content ideation, copywriting, asset management, publishing, and reporting Work closely and collaboratively across Brand, Creative, PR, Influencer, and regional teams to champion social-first ideas and build globally integrated activations that are consistently player-first Assist in managing multiple campaigns simultaneously and effectively, thoughtfully prioritizing and problem solving Partner with social platforms to identify creative and first-to-market activations Deliver on goals with performance metrics for the team’s campaigns, monitoring regularly to understand effectiveness of strategies and identify opportunities for improvement Build a connection with the existing fandom and potential fans, and propose new ways to engage with them Seek out the latest industry trends across gaming, entertainment, music, and technology, and help develop a vision for the future of their convergence Musts: 3-4 years of professional social marketing experience at a studio, streaming platform, or agency within the entertainment and/or music industry Proficient in all relevant social media platforms, tools, and software (such as Spredfast and Sprinklr) Experience building, executing, and scaling social media campaigns across multiple platforms with a proven track record of growing audiences and delivering on engagement metrics Innate eagerness to roll up your sleeves to not only strategize, but execute on that strategy In-depth knowledge and continued curiosity of the digital media landscape Experience briefing and managing creative agencies Pluses: Experience and passion in gaming Ability to thrive in a fast-paced work environment, readily adapting to changing priorities, nuanced feedback, and aggressive project time frames Extreme attention to detail with relentlessly high standards Exceptional verbal and written skills Experience at an agency working on social campaigns within entertainment and/or music Paid media experience, ideally within social media (biddable, high impact, custom digital, influencers)

Our client, a leading eCommerce marketplace, is looking for a Director of Performance Marketing to lead data-driven allocation and optimizations of spend across Paid Search, PLA, Paid Social, App, Video and Programmatic. What you'll be doing: Driving testing, bid strategies, targeting, analytics, and optimization of Performance investment to drive sales and deliver ROI. Own the measurement and optimization of channel performance to deliver upon the business objectives and goals. Report on media spend trends and forecasts on a weekly, monthly and yearly basis, evaluating for ROI performance, and ensure that results and recommendations are delivered to key senior leader stakeholders. Stay on the cutting edge of the constantly evolving media landscape including channels, adtech, and emerging technology. Partner with finance and analytics on attribution models. Stay up to date on the future of the MarTech stack across partners and future opportunities. Define and deliver the Performance Optimization vision across internal and external stakeholders. Other tasks may apply. About you: 10+ years of experience across paid performance channels (including push and pull) with a data driven optimization focus. You bring a data-based, analytical thought leadership approach, and can put ideas into action to drive GMS and ROI. Proven experience optimizing performance spends across channels with a data-driven approach. Significant experience with MTA (multi-touch attribution models) and bidding them. Experience with biddable channels including SEM and PLA. Bonus if you bring app and paid social optimization experience. Experience leading audience and segmentation bidding (pixel or DMP). Possess a strong grasp of privacy changes and implications across Google, Facebook, DSPs, etc. Experience with MMP, DSPs, and DMPs. Experience with statistical modeling, regression analysis, selection methods, etc. Familiar with SQL, scripting/programming for data and modeling (R, Python). Experience with Looker or Tableau for visualization. Does this sound like you? Apply today! 

Our client is seeking an Email Producer to join their team! The Email Producer builds, formats, and tests email marketing content using Dreamweaver, Photoshop, and the Adobe Campaign email service platform. Responsibilities: Build email marketing content through production process including the layout of email copy and graphics in HTML and inline CSS, and preparing email content for deployment from the Adobe Campaign platform Produce multiple email campaigns for various brands per week, from initial asset gathering through deployment preparation Assist with tracking of weekly emails to ensure that all emails are created on time Work with Campaign Development to ensure that all personalized customer data fields and version requirements are appropriately integrated Build dynamic personalization blocks using JavaScript to display targeted content Run testing workflows in Adobe campaign to quality check email content in preparation for deployment Collaborate with team members through a peer-review process to ensure content & tracking is accurate Ensure that email campaigns adhere to brand standards and guidelines Ensure utilization of best practices and understand industry concepts such as permission-based marketing, privacy, spam regulation (CAN/SPAM), and deliverability Requirements: Bachelor’s degree required 1-3 years of solid production background in a digital or email marketing environment 2 to 3 years of experience with HTML Advanced word processing skills, including proficiency with Excel Understanding digital marketing concepts Knowledge of Adobe Campaign or other top-tier Email Service Platform Ability to handle multiple tasks, priorities, and deadlines Prefers fast-paced environment with a desire to meet/exceed timelines Strong creative thinking and attention to detail Strong communication skills: written and oral Must be able to work on-site in Boston three days/week, WFH two days/week Does this sound like you? Apply today!

Our client, a leader in the insurance industry, is looking for a Senior Communications Associate to join their team. This is a full-time position and looks to start ASAP. Must be local to NYC and comfortable going into the hybrid office environment. What you will be doing: Primary responsibility will write and editing email communications targeted at financial advisors and clients. support development and execution of communications from start to finish making sure there is consistency in brand and voice. Collaborate with stakeholders across the business to finalize communications. Create compelling messaging and activation across multiple platforms such as email, website, social, videos, and events. Editing marketing collateral. Managing the marketing collateral production and compliance approval process. Responsible for editorial calendar and communication trackers. About you: 2-4 years of relevant work experience. Strong writing and editing experience, preferably with financial services. Ability to adapt and manage a high volume of communications and content. Experience in a fast-paced environment. Strong attention to detail. Strong organizational and time management skills. Experience working with Eloqua or other email marketing platforms. Does this sound like you? Apply today!

Our client a financial company is looking to hire a Marketing Audience Lead for a 12+month freelance assignment. This person will develop and help implement the overall marketing strategy. They will also partner with marketing research, sales and product teams to develop powerful audience insights that drive business objectives. RESPONSIBILITIES, SKILLS AND EXPERIENCE: Serves as team lead Establishes the business priorities for the audience by working with client segment teams, business groups and senior leaders. Develops and implements the overall marketing strategy for models servicing to achieve the desired change in audience behavior or attitudes. Maintains knowledge of research and in-field techniques to develop the customer empathy required to distill the insight. Translates business opportunity into marketing actions by developing the marketing brief from which the go-to-market plan will be developed. Partners with cross-functional marketing team to develop and deploy marketing programs aligned to the business objectives and strategies by leading an agile team and delivering via agile methodologies and practices. Creates strong stakeholder relationships with leaders in marketing, product and sales. Translates business problems into creative direction by developing a focused brief. Evaluate creative via this brief and be able to provide effective and constructive creative feedback during creative development. Demonstrates ability to lead and manage projects and meetings across multiple teams or groups. Demonstrates good knowledge of current marketing technology, tools and digital channels, including social media, search, content marketing. Excellent communication skills with all levels of management required Solid knowledge of current marketing technology, tools, automation, and digital channelsExperience working in Workfront is preferred Must have 3-6+ years of experience in marketing, with asset management / wealth management / mutual fund marketing experience strongly preferred. ​Does this sound like you? Apply today! 

Our client is looking to hire an Email Specialist for a 12+ month freelance assignment. This person will be responsible for the execution of the email marketing strategy and setting up triggered email journeys. RESPONSIBILITIES, SKILLS, AND EXPERIENCE: Deep knowledge of Salesforce Marketing Cloud, Automation Studio, and Journey Builder Skilled in automation and building out email journeys Develops, codes, and broadcasts emails Gathers email and landing page requirements, including content and design materials. Produces email with a high level of attention to detail, leveraging email templates and content while following specifications. Reviews and tests emails to ensure conformance with requirements. Demonstrates deep knowledge of coding practices (HTML and CSS) for different email clients. Demonstrates a general understanding of JavaScript (preferred but not required). Demonstrates deep knowledge of email best practices, marketing automation, and digital KPIs Determines gaps between email business needs and current email capabilities and recommends efficient and effective solutions to address gaps. Interacts with copy/content editor resources to resolve email bugs and broadcasts email to intended audiences upon final quality management signoff. Proactively raises concerns to email team members and/or management if issues are encountered that require further analysis or support. Makes recommendations to facilitate the highest rates of deliverability and engagement to email audiences Analyzes the technical capabilities of the email tools, technologies, and interfaces and makes recommendations for improvement. Leverages email tool queries/reports to troubleshoot problem areas and to determine reasons for non-optimal email delivery. Measures and analyzes email channel KPIs on a weekly and ad hoc basis, and provides recommendations to executives and stakeholders on opportunities to improve the email performance. 5+ years of professional experience as a digital marketer and adept at collaborating with and consulting with internal marketing/business Highly analytical and use reporting suites (eg Adobe Analytics, Tableau, Excel) to make data-driven decisions and able to story-tell with data to help support client recommendations. Demonstrates initiative by identifying issues and recommending solutions. Demonstrates sound judgment in resolving matters of moderate complexity. Demonstrates effective written and oral communication skills with team members and managers. Demonstrates ability to plan processes and work across broad, diverse groups to assure work is completed promptly. Demonstrates ability to lead and manage projects across multiple teams or groups. Demonstrates in-depth knowledge of channel production techniques and processes and ability to apply it to work assignments. Does this sound like you? Apply today!

Our client, a video game company, is seeking a Brand Manager to join the Consumer Products Marketing team. We are looking for candidates with the following skillset and experience to fill the role/ You will be responsible for: Assist in efforts to develop strategies that focus on finding and attracting current, lapsed, and new players and fans to our intellectual property. Work on a cross-functional team that includes the sub-disciplines of the brand, performance marketing, communications/PR, digital marketing; and owned, paid & earned media. Help develop adaptable global marketing strategic platforms that our regional publishing leads can build on; as well as several end-to-end go-to-market campaigns per year & evergreen strategies to grow the new audience. Collaborate with product managers on the best way to get our products out to the world in both existing and new ways. Collaborate & co-develop marketing campaigns with the Consumer Products marketing team across owned, paid, and earned channels Asset trafficking and coordination; liaise and work closely with internal and external teams to coordinate delivery of marketing assets and creatives Create and manage work back schedules from go-live dates in marketing calendars to ensure on-time delivery, providing updates as required Create & manage a CP Marketing Airtable Facilitate ongoing rituals with cross-functional teams for DTP marketing (eg: Socialization of DTP programs) Experience: 5-7 years of marketing experience Experience with end-to-end campaign management Clear communicator Experience with presentation programs such as PowerPoint, Keynote, etc. Experience with project management Pluses: Marketing consumer products, gaming, or eCommerce Working in a Global company with teams across different countries and time zones. Experience in Airtable Experience in Google Workspace tools (eg: Slides, Docs, Sheets, etc.) ​Does this sound like you? Apply today! 

Our client, a tv network, is looking for a Social Marketing Manager to join the team. We're looking for candidates with the following skill set and experience to fill the role.  Responsibilities: Be the steward for assigned shows across social and digital platforms. Design and implement each show’s multi-platform approach, manage agencies as they maintain social accounts, oversee the development of content and campaigns for both organic and paid media Work at the strategic level to champion innovative, shareable content and social experiences. Strategically cultivate each show throughout its lifecycle, from pre-premiere, launch, in-season, and hiatus phases. Develop and implement content and curation plans by collaborating with numerous cross-functional teams including, but not limited to Brand Marketing, Media, internal creative departments, PR, Programming and show production teams. Pitch and execute inventive activations to tell compelling stories and interact with the audience. Collaborate with talent and their representatives, producers and writers, Publicity and other stakeholders for social and digital initiatives. Commission video and designed collateral with internal and external teams. Pivot strategies based on post-implementation analysis and changes in audience habits, and proactively inform key stakeholders on an ongoing basis. Build, listen to, and nurture each show’s audience. Maintain a thorough understanding of the multi-platform landscape, digital trends, and the evolving functionality and behaviors on social platforms. Experience: 3 – 4 years experience working in social or digital media, creating entertainment-based content and experiences Ability to proactively think big and propose innovative strategies to maximize engagement Excellent oral and written communication skills and a keen ability to influence others Strong interpersonal skills such as active listening, leadership, flexibility, patience, and accountability. A demonstrable passion for social media and entertainment Bachelor’s degree Pluses: Passion for social media, online communities, digital content, and television. Keen eye for digital content formats and awareness of pop culture and social media trends. Expert written and verbal communicator. Strong presentation skills and the ability to communicate strategies and creative concepts with senior team members. Able to work effectively and proactively with creative individuals, show production staff, technology experts, sales executives, and other diverse stakeholders. Thrive in the fast-paced TV and social environments; manage multiple projects and tasks at the same time while maintaining the highest quality; self-starter with an attention to detail. ​Does this sound like you? Apply today!