Marketing Jobs

Onward Search is looking for an SEO Specialist to join our agency client for a direct hire opportunity!PLEASE NOTE: This role can sit onsite in Charleston, South Carolina; Myrtle Beach, South Carolina; OR Charlotte, North Carolina. Remote candidates will NOT be considered.Position Summary:Analyze and report on the traffic to sites from organic search channels. Optimize all aspects of a client’s site related to improving rankings on search engines for relevant terms and generate ideas and a strategy for content creation in order to drive more qualified traffic and conversions. Collaborate with SEM/PPC specialists on keywords and landing pages where appropriate and occasionally managing paid search advertising campaigns through Google Ads and Bing Ads on search, display, and video formats to improve conversion numbers and/or reduce the cost of conversions. Analytical reporting and strategic focus is a must, with the ability to interpret the data in layman’s terms.Primary Functions:Perform keyword research Conduct pre-live optimization and audits for new website launches Develop and execute SEO strategies Optimize on-site content Build an effective linking strategy Inform content strategy Analyze data, build monthly reports, and provide insights Perform ad-hoc reporting as necessary to continually measure performance Interpret data to account manager and stakeholders Keep up-to-date on industry changes and best practices (such as algorithm updates) Contribute to user experience and conversion optimization audits and testing projectsMinimum Qualifications:Bachelor's Degree in Marketing, Communications, Business, or related field preferred. 1-3 years of hands-on work experience in SEO strategy, reporting, and analysis, preferably in a marketing/advertising agency environment. Basic understanding of HTML Knowledge of Google’s ranking factors Proficiency with Excel or Google Sheets Experience with analytical software such as Google Analytics or Adobe Analytics Outstanding communication skills, specifically with regard to writing & grammarPreferred Qualifications:Proficiency with Google Ads and/or Bing Ads A basic understanding of how CSS and JS relate to SEO Google Search Console Bing Webmaster Tools Advanced understanding of HTML/HTML5 Experience with ranking software such as SEMRush, Conductor Searchlight or Raven Experience with reporting tools such as Google Data Studio CMS experience with WordPress and/or Craft Ecommerce platform experience with platforms such as Magento, or Shopify.

Our client, a financial services company, is looking for a Media Program Manager with 5-10 years’ experience.Their Brand Advertising team is growing, and we are seeking a Media Program Manager to help drive their media planning and management efforts. In this position, you will play a key role in all aspects of the national media plan.Responsibilities:Play a critical role in developing and managing the annual media planning process, including strategic briefs, plan development, and testing into new channels Recommend and maintain strategic principles that inform media planning and buying Follow the media marketplace to remain up to date on the latest media trends Identify opportunities and emerging media trends that impact their target prospect Monitor media delivery, budgets, authorizations, and approvals Effectively partner with their media buying agency Evaluate media effectiveness through first party and 3rd party data Develop detailed understanding of media measurement as well as evaluation standards Develop and maintain regular executive reporting that provides a clear and concise view of their media plan Review, route, and approve media invoices Participate in the exploration and analysis of new media opportunities across channels, platforms, and countries Design testing approaches for any new media opportunitiesExperience5-10 years’ experience as a Media Manager/Buyer; experience with TV media required Experience identifying target audiences and devising effective media strategies Experience partnering with or managing a media agency Excellent understanding of the full media landscape, particularly TV Strong analytical skills partnered with a creative mind Up to date with latest trends and marketing best practices

Our client, a well-known digital agency, has an immediate need for a social engagement manager. You will be working on a variety of clients. The ideal candidate has experience with CPG or personal care products. This is a freelance position starting immediately and lasting through the end of the year with a strong possibility to extend. This position sits in Englewood Cliffs New Jersey.Requirements:4+ years of experience. Agency experience – digital, social, advertising, or PR. High level knowledge of the social landscape and the individual nuances of each channel. Highly collaborative team player. Track record of driving social engagement. Strong communication, and problem-solving skills. Proficiency in online tracking methodologies and best practices. Experience with social publishing channels, and a true passion for social media marketing.Does this sound like you? Apply today! 

Onward Search is seeking a Creative Director to help a digital agency with a ~2 week project, with the potential for ongoing freelance work. You will be working on a trendy restaurant chain client and will be concepting big-picture ideas for creative campaigns that will help them stand out on social media. The campaigns will be heavily rooted in social but could include additional things like in-store signage, email blasts, etc.Requirements:5-10 years of experience in design and creative concepting Strong foundation in social media, understanding how to create engaging & unique campaigns and what the rough timelines look like Must be knowledgeable and fluent in current trends, both culturally and relating to social media Experience in the restaurant/food space is ideal but not requiredDoes this sound like you? Apply today! 

Our client, a leading branding agency, is in search of a Director of Digital Strategy to join their team in NYC. This is an exciting role for someone looking to further develop their B2B career in an award winning, highly creative environment.What you'll be doing: Web strategy and concept lead; overseeing the creation of programs and the guidance of the execution plan. Deliver insights and web content strategies for the B2B consumer as well as the general market. Sell ideas internally and externally and present at a high level. Deep understanding of web development and production including timelines, budgets and trouble shooting bugs and glitches. Where applicable, manage and mentor junior staff; provide professional development recommendations within this team and greater organization. Ability to oversee, concept & wireframe digital productions from applications to responsive designs. Ability to identify, source and manage vendors. Provide KPIs for all digital programs and facilitate reporting based on those along with writing insights and recommendations. Works closely with account teams to identify new opportunities in the space for clients and potential clients alike.About you: 6+ years in a strategy role in a B2B marketing or advertising agency. Have operated in a Strategy Director role previously. Deep understanding of B2B branding, web and digital strategy and best practices. Must have indepth experience with web content strategy for corporate websites, brand marketing, email marketing and branding. Comprehensive understanding of web development/planning, social media, display advertising, mobile platforms, email marketing, etc. Must understand behaviors and best practices of consumers across integrated mediums. A basic understanding of other marketing channels (print, ooh, experiential, etc.) and their seamless intersections with the interactive/digital world. Strong understanding of user research, user-centric design principles, and online consumer behavior. Excellent project prioritization and organizational skills. Dynamic problem-solving skills and the ability to quickly lead internal teams, working closely with agency-wide project management, creative and account management teams. Motivated to implement change in processes to improve our way of doing business. Understanding of: HTML, CSS, JQuery, PHP, Javascript, AWS, Ruby, Expression Engine, WordPress.​Does this sound like you? Apply today! 

Onward Search is looking for a Creative Project Management Associate to work with one of our clients in the travel/hospitality industry located in Miami, FL! This person will have the opportunity to work with a culture driven first creative team for a freelance to possible full-time opportunity (ONSITE).This person will be responsible for directing the workflow and coordinating the creative development of projects and campaigns, including the creation of print collateral, digital content, web, product branding, video, and events.Responsibilities:Work directly with Marketing, Sales, Product Development and Operational account teams to understand project request, gather requirements, clarify strategic objectives, deliverables and delivery dates, plan resources (both internal and external freelancers) and develop a clear and actionable project plan Manage creative team members’ daily workload and priorities Efficiently and effectively manage day-to-day projects and address any roadblocks encountered in stressful and time-sensitive situations. Facilitate meetings between teams, and ensure the creative team receives clear direction throughout the project Day-to-day point-of-contact for all project-related tasks, proactively setting and managing account teams’ expectations on an ongoing basis throughout a project until final delivery Evaluate and update internal Project Management tool to reflect shifting workload and initiatives Keep Creative Operation Manager informed of day-to-day priorities and any issues Build strong working relationships with the creative team and account team members, establishing a role as a trusted resource and advisorQualifications:Bachelor’s degree in Marketing, Advertising or related field experience A minimum of 3-5 years of experience in a fast-paced traditional agency or in-house environment managing multiple creative projects simultaneously, with a proven ability to use analytical, innovative and critical thinking to deliver major projects on time and budget Experience with print/media/digital required Proficient in Microsoft Office Basic knowledge of Creative Suite a plus Able to provide recommendations for streamlining processes and systems based on previous experience Must possess excellent communication and customer service skillsDoes this sound like you? Apply today! 

Our high-end retail client is seeking a Digital Marketing Director to lead the strategy and planning of daily digital requirements/needs as well as bringing the omnichannel approach to the digital presence of the company. Oversee an existing team of digital marketers who manage lead gen, demand creation, acquisition, and engagement that drive sales. This role requires an excellent track record of creating successful campaigns that generate leads and nurture existing customer's needs through the decision process. High-end means a longer journey to close sales, so someone with experience with high-end retail/e-commerce needed. The role works with communications, marketing, PR, social teams to create programs that expand relationships with customers.SKILLS & REQUIREMENTS:Digital marketing (omnichannel) e-commerce experience Experience leading teams and working cross-functionally with other teams/departments, including product, operations of stores, finance, and more. Able to manage & oversee strategy, planning, design and execution with external media, web development, SEO agencies Uncover opportunities to grow existing channels & find new ones that drive growth. Responsible for hiring, training and managing team members Create strategic initiatives by staying in the know of new emerging technology and presenting to the executive decision-makers. Embrace company brand, strategy, culture lead daily implementation that follows the strategic planning for all digital marketing, across all channels, regions, and devices. Work with marketing to contribute to the promotional calendar so that digital is on track with in-store, events, and other traditional media. Take part in setting KPI's, marketing plans, schedules/timelines, spend, etc Responsible for on-going integration of digital marketing process required to hit traffic and sales goals Oversee the combination of earned, owned, and paid channels along with the customer journey and overall satisfaction Research overall customer behavior in order to forecast and identify recommendations Oversee analysis of new partnerships, channels, sponsorships and more Leverage dashboard reporting to inform marketing efforts Oversee analytics, SEO/SEM, digital advertising, email marketing ensuring all are consistent with execution and message strategy Improve efficiencies, build community and pursue LTV opportunities to upsell, cross-sell Manage web manager and UX/UI designers, confirming updates are executed on time and budget and that look and feel are on point with the brand Oversee daily operations of site including cart and checkout functionality, and order fulfillment flows properly Manage online revenue and conversion metrics Report weekly, monthly, quarterly and yearly Solid understanding of multi-channel best practices Oversee SEO agency that supports client, making sure they are following best practices and are reporting as needed Utilize Google Analytics, Google Search Console, Salesforce, Pardot, and social listening Develop surveys for customers and report on findings Responsible for content by working with the brand and creative marketing teams Responsible for project managing between departments to make sure projects are getting completed Utilize the social media team to ensure digital and social media are aligned Oversee email marketer to ensure work is nurturing communications and email list is growing Create email campaigns and one to one marketing opportunities Oversee the loyalty program Capture CRM insights and share findings Responsible for overseeing budget Welcomes company culture and values, enforcing accountability with teamEXPERIENCE AND QUALIFICATIONS:10+ years as a digital brand builder for a multi-channel retailer and leading a Digital Marketing team on strategy, execution, and analytics Excellent collaborator, driver of innovation A proven track record for managing market-centric online businesses that meet financial and business goals Excellent communication skills Strategic thought partner High energy, proactive, responsive attitude encouraged​Does this sound like you, apply now to learn more!

Onward Search has a client that is looking for an SEO Manager that will work with the team to support business verticals and category marketers. This position requires a combination of SEO expertise and project management skills. Working inside a large organization with diverse teams, the SEO Manager will provide keyword analysis, on-page optimization recommendations and manage projects from start to finish. The ideal candidate will be able to identify areas for SEO improvement, define a plan to address those areas, and back up that plan with solid business cases and search engine analysis. Hands-on experience with keyword research, competitive analysis, local search optimization, mobile SEO, and SEO reporting.Essential Functions • Conduct site audits at the category level to determine opportunity, the scope of work and business impact. • Engage with category leads to define and implement an SEO growth strategy for their category • Prioritize and project manage high impact SEO initiatives • Define (baseline) and measure SEO metrics at a category and universal level • Build checklists, templates, training guides and evangelize SEO standards and best practices • Partner with multiple teams across the company to raise awareness of on-page and off-page SEO factors • Stay on top of SEO trends and share with the teamQualifications • 3-5 years in an SEO role. • Deep understanding of SEO architecture, link graphs, taxonomies, content optimization, and distribution • Strong Excel modeling skills including use of pivot tables; proficiency in PowerPoint Apply now!

Our client, a PR agency in Broward County is seeking a Digital Specialist with Social Media skills who is looking to join a growing team on a temp-to-perm basis. This role will start out as a part-time gig with the potential to turn fulltime hours.We are looking for an enthusiastic, creative, passionate communicator who is responsible for developing and implementing digital strategies for various clients' social media sites to increase overall positive visibility and engagement.Day to day, this person will take part in; strategy, content creation, search/respond, ability to analyze social data/metrics, insights and best practices, with strong writing skills, visual intelligence, design knowledge + video content creation is a plus.Day-to-Day:Responsible for developing and implementing organic and paid digital strategies for clients' platforms to increase overall positive visibility and engagement. Shoot, produce and edit exceptional digital video content. Responsible for content creation and copy for all social media accounts. Deliver monthly analytics reports to clients to track and deliver digital engagement results. Deliver monthly and/or quarterly overall client recap reports to track progress across all channels including press hits, social media insights, and highlights. Allocate and manage social budgets to maximize ROI.Skills & Experience:Junior-level PR experience ideally gained within an agency-setting (internship experience OK) BA/BS in communications, digital media, broadcast, advertising and/or marketing preferred. Must have excellent verbal and written communication skills in English. Spanish fluency not required but preferred Junior-level experience in video production, proven video editing skills, and a clear understanding of the key difference between traditional media and digital-first content. Proficient in Premiere Pro and Photoshop. Strong understanding of storytelling through digital media. Shoot crisp, clean footage on DSLR camera & get clear audio. Ability to create own digital video graphics. Proficient in building, optimizing and managing paid campaigns through Facebook Business Manager. Proficient in MAC OS, Excel, Word, PowerPoint. Experience with content scheduling platforms. Possesses exceptional communication and presentation skills for client-facing meetings.Does this sound like you, apply now to learn more!

Onward Search is looking for a Visual Creative Lead to work with one of our clients in the travel/hospitality industry located in Miami, FL! This person will have the opportunity to work with a culture driven first creative team for a freelance to possible full-time opportunity (ONSITE).This person will lead the development of strategic creative concepts for integrated campaigns, product branding, traditional advertising and collateral, digital content, web, video, events for the North America Marketing team and others.Responsibilities:Elevate and explore creative possibilities and tactics, to ensure the brand has an evolving creative presence in the marketplace; consider how our look, feel and tone can flex and try new things while still operating within brand guidelines Lead the conception and development of cohesive marketing campaigns and creative materials for both digital and traditional advertising channels to attain business goals of the organization and advance brand strategy Make judgment calls using analytical, innovative and critical thinking in a fast-paced environment to ensure creative is delivered to specifications, on time and on budget Define and communicate creative direction for Marketing, Sales, Product Development and Operational campaigns, while providing feedback to team members to achieve the strategic objective of the product or initiative Motivate and direct team members to find creative solutions in the face of timing, budget, and volume challenges Ensure adherence to the company’s brand guidelines with the ability to recognize off-brand design and adjust accordingly or provide guidance on how to do so Supervise creative team members, review and provide daily feedback to develop the creative work, and provide forward-looking direction to support team members’ professional developmentQualifications:5-7 years’ experience in advertising/visual design or related field BA in English, Journalism, Advertising, Visual Design, Marketing or related field Minimum of 2 years’ experience in a managerial or supervisory role Excellent graphic design skills Software experience in Mac and Windows applications including Adobe Creative Suite and Microsoft Office Meticulous attention to detail; clear and concise communication, commitment to producing a quality product; deadline conscious Knowledge of layouts, graphic fundamentals, creative writing, typography and limitations of the web Must have the ability to storyboard or translate ideas to designers and develop graphic solutions Strong working knowledge of experience design and branding development Ability to lead projects from concept to completion Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments​Does this sound like you, apply today if interested!