Our client, a commercial broadcast television network, is seeking a Partnerships Marketing Manager to facilitate partnership marketing initiatives for digital platforms and multi-platform distributors.
This role will actively seek out marketing partnerships to promote Entertainment TV shows. Partner outreach could include but are not limited to brands, apps, websites, games, video content creators, social pages and influencers. In addition to digital partnerships, the manager will facilitate promotions with multi-platform distributors like Hulu, Comcast, DIRECTV, Roku, Apple, YouTube TV, Tubi among many others.
RESPONSIBILITIES
Executing marketing initiatives directly with third-party partners, facilitating digital executions with online sites, social and app partners, fulfilling requests for marketing assets for use in distributor marketing materials, work in conjunction with multiple internal groups to facilitate executions including Talent Relations, Design, On-air Promotion, and Publicity
The Manager will execute all aspects of a partnership from beginning to end including initial outreach to creating final project recaps
The Manager will also act as department representative for assigned shows in cross department meetings
The Manager will also execute weekly marketing and CRM tactics: e-blasts, push notifications, on-platform editorial and asset delivery
Facilitate marketing partnerships with trending websites, social platforms, content creators and apps to support entertainment programming
Communicate priorities, provide marketing materials, inform and generally act as liaison for internal distribution teams to support multi-platform distributors
Work with Design, video content and operation teams to produce and deliver creative assets to VOD platforms like DirecTV, SVOD (Streaming VOD) platforms like Hulu and AVOD (Ad-served VOD) platforms like Tubi
Distribute marketing assets and strategy to internal, synergistic partners
Assess objectives as outlined by supervisor; brainstorm, create and manage show campaign plans; then recap project
Process marketing requests from multi-platform distributors; gather assets; review materials; liaison with Design, Legal, Promo and Content teams, Publicity, Talent Relations, etc.
REQUIREMENTS
3-5 years of marketing experience is required, digital marketing, partnerships or multi-platform experience
Excellent written and communication skills
Microsoft Outlook, Word, Power Point, Excel & Photoshop required.
Multi-tasking, with attention to detail
Must be able to think critically and creatively
Team player and a good attitude; be able to create positive working relationships with both external companies and people at all levels of the company