Marketing Jobs

Our client, a streaming service, is seeking a Brand Insights Manager who will be an outstanding addition to our CMI team. As a Brand Insights Manager, you will support its primary research initiatives around brand and advertising as well as the product and audience. Your focus is to work with the Brand Insights team in designing research, interpreting data, translating it into impactful ideas and crafting spectacular Powerpoint/Google Slides reports. The right person for this role is someone passionate about the voice of the consumer and who is a pro at prioritizing multiple complex projects all at once! Responsibilities: Direct the process of planning and executing qualitative and quantitative research studies. Most primary research is conducted in-house and candidates should have the ability to write questionnaires, work with various internal databases, analyze raw data, craft reports from scratch as well as communicating and sharing those results with various stakeholders and partners Work with the Brand CMI and partners in Marketing, Product, and Distribution to understand needs and challenges to frame research objectives and plans Partner with and form relationships with research partners (both internal and external), ensuring adherence to overall efficiencies Synthesize primary and secondary data from multiple sources (e.g., MRI, SNL Kagan, Omdia) to present a holistic analysis to identify market trends and customer insights which translate into measurable ideas and strategies Stay abreast of television, OTT, and research industry news, trends, and methodologies Requirements: 5+ years of entertainment research experience, preferably at a market research supplier focused on Entertainment and Media Strong proficiency with Ad Tracking and Copy testing Knowledge and capability with a variety of market research methodologies and their applications Familiarity working with large quantitative and qualitative datasets Ability to be strategic as well as dive into the data to answer research and business questions Passionate about research, television, marketing, emerging media, and technology Proven PowerPoint and Excel skills as well as survey tools such as Qualtrics/Survey Gizmo Proficient with secondary/syndicated research tools (MRI, SNL Kagan, Omdia (formerly IHS/Markit) Results-oriented with the ability to work within strict time constraints while balancing multiple projects Excellent verbal and written communication skills with the ability to interact at all levels of the organization A teammate who is analytical and collaborative with the knack to pivot in a constantly evolving environment BA/BS in social sciences, marketing science, applied research, or related field. Have a strong academic record and analytical background Preferred Skills: Experience at a Direct-to-Consumer (DTC) streaming service or a research company working with a DTC streaming service Experience with SPSS or other analytical tools such as R/SAS/SQL Advanced statistics capabilities

Our client, a streaming service, is seeking a Social Insights Analyst who will be an exceptional addition to our Consumer and Market Insights team. You will support its social insights initiatives surrounding the brand and original content, as well as other departments across the organization. This role will be responsible for measuring and assessing campaign performance across owned channels and assist in defining/tracking social KPIs that will translate to tangle marketing and business impact. The right person for this role is someone passionate about research and social media, and the insights that can be gleaned from it. They should be comfortable juggling multiple complex projects at once within tight timelines. Responsibilities: Support Social Insights team in the process of planning and executing social listening and insights projects (i.e. reporting on all titles, updating data set of social performance and its corresponding benchmarks) Partner and collaborate with the social insights team and key stakeholders in Marketing, Product, Biz Dev, and Content teams to frame objectives Coordinate with partners (both internal and external) to ensure adherence to overall efficiencies regarding social authorizations and title tracking within our tools Stay abreast of television, OTT, and social media news, trends, and best practices Requirements: 2+ years of social media analytics and insights experience, preferably within the media and entertainment industry Result-oriented with the ability to work within strict time constraints while balancing multiple projects Excellent verbal and written communication skills with the ability to interact at all levels of the organization A collaborative teammate with the knack to pivot in a constantly evolving environment Knowledge of a variety of social insight methodologies and their applications Passionate about research, television, marketing, emerging media, and technology Strong PowerPoint/Excel and Google Slide/Sheet skills Proficient with market leading social media tools (e.g. ListenFirst, NetBase, Canvs, Helixa, Tubular preferred) Experience with social platforms including Facebook, Twitter, Instagram, Tumblr, YouTube, TikTok BA/BS preferred Preferred Skills: Experience at a Direct-to-Consumer (DTC) streaming service or a research company working with a DTC streaming service Experience with primary research methodologies and analysis

Our client is looking for a Marketing/Project Coordinator to join the team on a year-long assignment. This person will report into the Marketing Director and will support critical innovation development and new product deployment tied to strategy. Responsibilities: Support the category innovation leads to contribute to delivering strategic marketing initiatives Lead new product sales sample creation and delivery, communicating and coordinating with multiple departments and external vendors to meet retailer and sales partner needs and ensure best-in-class presence in retailer reviews Monitor budgets by comparing and analyzing actual results with plans and forecasts, in partnership with Marketing, Finance, and other team members Manage our product artwork process which is critical to success, working closely with internal teams and external vendors to initiate, track, and manage artwork assets from start to finish, ensuring speed and accuracy Assist in creating PowerPoint presentations for retailers, external events and management reviews Analyze and report on US and global marketplace competitive activities and consumer trends to become an expert in the category Assist in planning and scheduling meetings, offsite events, and other administrative tasks as needed Requirements: BA/BS in Marketing or a related business field is required A minimum of 2 years of relevant work experience is required (e.g. marketing, project management, artwork production) Consumer Packaged Goods marketing experience, preferably in the start-up space Experience managing packaging artwork, sales samples or other complex workstreams is preferred Candidates must have good communication and influencing skills, be able to work in a team environment, and be customer/market oriented Ability to work within and lead a cross functional team and external vendors required Business analytics, consumer insights development, understanding of core marketing levers and are preferred Project management capabilities are required, including time management and attention to detail. Ability to manage complex project workstreams across multiple dimensions, with internal and external partners Strong skills in Microsoft Office including PowerPoint, Excel and Word

Our client is seeking a DIGITAL MEDIA-MARKETING SPECIALIST with 2-4 years of experience to come aboard as a full time member of a growing e-commerce/direct to consumer business in the San Fernando Valley. This role will focus on developing the DTC business via social media strategy and analytical expertise. The perfect candidate will come with experience working with creating social media campaigns using Facebook, Instagram, Google Adwords. Solid experience with SEO & SEM, tracking performance with Google Analytics is required. RESPONSIBILITIES: Develop and execute campaign strategies for social media (Facebook, Instagram, Google) Optimize and revise content and targets on-going based on analytics, ROI, traffic generated Responsible for AB testing across ads and landing pages Report on campaign performance with team daily, weekly and monthly creating insights & making strategic recommendations Analyze results, conduct keyword searches and use live and historical data to constantly improve results Bring improvement opportunities for driving growth to the team Use Google Analytics & Shopify reporting technologies and stay up to date on Facebook, Google and other outlets for trends and best practices REQUIREMENTS: 2-4 years of experience in Paid Social BA/BS Native English speaker Solid track record of creating/executing acquisition campaigns for positive business results Solid Facebook advertising knowledge including algorithms, audience segmentation, scaling techniques and bidding strategies Keep records of data supporting campaigns that are conversion based Experience needed in managing creative & executing ads Experience managing ad budgets, setting and tracking KPIs Come with a love of analytics and data Powerful adjectives that describe you include: professional, responsible, detail-oriented, strategic thinking, organized Passion for marketing, paid search and data analysis Google & Facebook certified preferred Graphic design & video editing skills a plus

Our client, a game studio is looking for a Director of Marketing. Responsible for: The lifecycle, go-to market, growth and community marketing aspects for the entire brand Managing and developing a team of marketers Build multi channel marketing campaigns focused on organic and paid growth strategies Balance short term ROI and long-term growth Collaborating with Creative Development, Analytics, Product, PR, and UA Proficient in: 10+ years of marketing experience Leading teams UA Experience (IG, Google ads, etc) Strong effective approach to leading apps/products including media buying, asset development across UA, Social, Brand, and Lifecycle  

The Strategist brings expertise in a broad range of digital content, social media and digital marketing tactics to help partner teams drive action through distinctive and relevant content experiences. Success will be measured against KPI’s that include top-of-funnel digital awareness metrics and mid-funnel engagement metrics. To support this broad scope of responsibility and multiple business line partners, the Strategist works independently and in project coordination roles to ensure successful execution of content creation, publishing, distribution and social media activation. Experience: 7+ years of digital content experience on publishing, marketing or website content teams 5+ years social media marketing, with emphasis on engagement tactics and paid distribution 3+ years digital marketing/content marketing experience Client/customer management through agency, platform or internal project management roles Social Media, content measurement, and digital analytics platform experience Ability to work in fast paced environment while leading a team with competing priorities, successfully manage multiple large projects at once Vendor/agency management experience a plus

Our client, an internet and consumer data security company, seeks a Senior Product Manager, for a permanent full-time position. You will report to the Head of Product. As a Senior Product Manager, you will work closely with customers and prospects to understand their needs, translate them into a roadmap, and collaborate with a team of engineers + designers to deliver products that improve their customers’ security. Responsibilities Own and develop the strategy, vision, and roadmap for your product area Understand their customers and build solutions addressing key pain points and opportunities for competitive advantage Clearly prioritize product goals - create focus for your teams, and ensure we prototype, iterate, and launch frequently Drive projects from conception through launch - with focus on consistent execution and stakeholder collaboration Partner with engineering, design, and other product managers Experience: 5+ years of product management experience at a high-growth, scaling company Strong sense of technical acumen - or familiarity with technical products, particularly in the security or cloud infrastructure space Ability to balance strategic product planning, with consistent execution and project management

Our client is looking to bring on a VP/Director of Media to lead strategic media communications planning and investment needs for a designated account; ensuring plans are grounded in consumer insights and deliver on business goals. Lead overall media team assigned to the client’s business. Manage the long-term processes, procedures and strategic development of all media planning and buying efforts for client while setting benchmarks of operational excellence. Guide planning workflow while acting as the senior point of contact for clients. ESSENTIAL DUTIES AND RESPONSIBILITIES: Provides leadership of the client's media planning and investment teams Manages solid client and/or franchisee relationships to sell ideas and contribute to positive agency evaluations more effectively Acquires and demonstrates a complete understanding of the client's business Implements the processes for the management of the strategic and tactical execution of all media platforms across all teams Executes policies and plans of the media planning and buying disciplines Manages and creates platforms for communications across teams and across disciplines Provides the media team with client perspectives, insights, goals, and strategies Provides the media team with senior managements' perspectives, insights, and agency goals Helps evolve recommendations of long-term strategies Reviews all media products and adjusts as necessary to raise the benchmark of excellence for the agency’s media products Provides oversight for all media presentations Keeps current on media trends, especially for digital Responsible for developing the skill and knowledge base of team members; manages, advises, and counsel all members of the media team Motivates team members and encourages innovation and creativity throughout all projects by serving as a role model across all groups/teams Evaluates and communicates media staff development needs to ensure high quality personnel Manages media team budget. Forecasts future budgets to include growth in research and external education QUALIFICATIONS: Bachelor’s degree from a four-year college or university required 10 to 15 years of media planning and buying experience that includes African American target marketing is required 5 + years of management experience required Strong Mathematical abilities and solid presentation skills are required Above average proficiency with computer applications, including Excel, PowerPoint, Outlook, MediaOcean, Prisma and other computer-based media research and analysis tools Attention to detail and ability to effectively handle multiple tasks are also required

Onward Search is recruiting a Creative Strategist that starts for our e-commerce start-up client at the end of February. In this role, the Creative Strategist will push brand campaigns with creative, and original content across the customer journey. Specific Requirements include: Support brand team with creative briefs for creative projects, including product launches or brand campaigns Creative writing as needed, from campaign ideas & concepts to copy for products, social media memes or video treatments Ideation for brand campaigns, including branded content, experiential events, and unique marketing channels Develop a broad understanding of the brand and how it's represented across platforms and customer segments We are seeking Creative Brand Strategists who meet the following requirements: 2-5 years relevant experience in creative strategy including copywriting (advertising, social media, brand content, editorial writing) Prior experience in a fast-paced start-up or e-commerce company is preferred Familiar with broad social and behavioral trends and how to gain insights from consumer data Ability to manage multiple moving pieces and work with different groups Excellent written and verbal skills Start-up mentality and a team player

Our client, a top consumer electronics company, is looking for a Product Marketing Analyst to join Global Brand Equity Team. JOB RESPONSIBILITIES: Synthesize information across a wide variety of insight sources including: campaign marketing/media performance, customer analytics, findings from A/B tests Proactively identify gaps and opportunities in Logitech’s marketing activities and use data to communicate recommendations to improve marketing performance to stakeholders/business groups Help develop compelling “stories” that convey the relevant insights to various internal stakeholders & business groups (e.g. marketing, sales, web, senior management) Conduct detailed customer analysis to understand consumer behavior, e-commerce and journey workflows and help mould the marketing strategy Provide input on new tagging efforts / marketing tracking support based on findings Support the internal media team and external agencies on campaign-level tracking as necessary Present findings and recommendations to business stakeholders Create dashboards and ad-hoc reports as needed