JOB DESCRIPTION:
Our client, is looking to hire a Senior Associate Customer Insights freelancer for a long term assignment. This person would be supporting the research managers in the music, gaming and streaming categories. They would participate in the design, fielding, analysis and reporting for key qualitative and quantitative primary research efforts
RESPONSIBILITIES, SKILLS AND EXPERIENCE:
Leverage 3rd party research sources
Help to craft stories that present learnings in a visual and compelling format
Assist team members to leverage data and insights to develop ‘metrics that matter’
Collaborate with internal marketing and business partners to understand goals and needs
Play a key role in managing and guiding external research or analytics agencies
Help to build plans cross functionally working with marketing, brand strategy, design, business group and digital teams to drive effective outcomes
Bachelor's or Master’s degree in in Market Research, Business, Statistics, Social Sciences or another applicable field
Demonstrated experience in marketing, insights, brand management roles at an agency or in-house
Quick learner with a can-do attitude and able to complete tasks with little supervision
Strong interpersonal, collaboration, presentation, written and oral communication skills
High attention to detail, organized, and a resourceful team player
Experience with qualitative and quantitative research design and methodologies
High proficiency in Power Point and Excel (report writing and chart/tables creation), with some experience using statistical software programs a plus
Strong personal interest in technology, entertainment, cinema, episodic TV content a plus
MUST HAVE EXPERIENCE:
4-7 years experience, not entry level
Either agency or in-house experience, not necessarily tech background (one of the managers has retail experience)
*Interest in Brand Strategy
Master’s not required but breadth of experience can be considered acceptableDemonstrate experience, analysis and proficiency in Excel and PowerPoint
Will help make questionnaires, craft stories through reports, CRM, database management
**Role is about understanding how people interact with media and tech
**Should enjoy the role, passionate about entertainment and the categories (music, gaming and streaming)