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SEO Career Advice from 20+ Top SEO Experts

One of the best ways to advance your career is to look to the experts for guidance, so we asked top SEO experts to give us the best career advice they could offer in 10 seconds or less. Read their advice below.
Also see our new SEO Salary and Market Guide to learn pay ranges and where the most SEO jobs can be found.

SEO Salary and Job Market Guide Danny Sullivan

"Read everything, but remain focused on the big, important things and the upcoming stuff, especially social integration."

Danny Sullivan, Search Engine Land


Matt McGee

"Start blogging and give away your knowledge. It's the quickest way to build trust and credibility and show that you know what you're doing."

Matt McGee, Small Business SEM


Tony Adam

"Get involved socially, both online and offline. Read and comment on blogs and attend events because you can learn a lot and brand yourself in the process."

Tony Adam, TonyAdam.com


Chris Winfield

"Things can (& do) change overnight. Be adaptable and stay hungry."

Chris Winfield, BlueGlass Interactive, Inc.


Joanna Lord

"The thing about SEO is it is always changing. I think the best thing anyone can do is keep exposing themselves to new sites trying new tactics and gaining traction. Read posts, ask questions, and stay curious. SEO isn't something you cross off the list; it's something to constantly be working on."

Joanna Lord, SEOMOZ


Dave Harry

"Obviously I believe one should understand how a search engine works. So get a side interest in information retrieval. The other important element is 'task ROI'. Always weight what you're working on against the value you get back. This talent will take you far."

Dave Harry, SEO Training Dojo


Tamar Weinberg

"Never stop experimenting with your own sites."

Tamar Weinberg, Techipedia


Joost de Valk

"Be sure you know as much as there is to know about front-end web development. While it's not your job, your job does rely on those people doing their work well, so you'd better learn what they do and why they do it."

Joost de Valk, Yoast


Laura Lippay

" Find success in SEO by thinking of it as “How can I help my client 1) attract their audiences and 2) reach their goals through the search channel?” Also don’t be a dick."

Laura Lippay, Hows your pony?


Todd Malicoat

"Never stop learning. Learn new tools, techniques, and business and marketing disciplines."

Todd Malicoat, Market Motive


Jessica Bowman

"Learn to quantify SEO, communicate metrics and success, align SEO strategies to business goals, learn to prioritize, drop SEO jargon when talking to non-SEOs, and get out of the chair and walk down the hall to build meaningful relationships with your non-SEO colleagues."

Jessica Bowman, SEO Inhouse.com


Tim Nash

"Focus on tangible skills that go beyond core competencies of SEO and allow you to interact and engage across multiple channels. There are lots of SEOs out there today so you either need to prove you are a different package or show leadership and management skills to lead teams across disciplines."

Tim Nash, TimNash.co.uk


Terry Van Horne

"Be careful who and what you read. Believe nothing 'til you see it for yourself."

Terry Van Horne, International Website Builders


Matt Evans

"Become a better business person by showing the true value of SEO to business stakeholders in order to affect change. just focusing on SEO tactics without conveying the business value won't get you very far."

Matt Evans, Monster


Andy Beard

"Learn programming or at least how to talk to programmers."

Andy Beard, AndyBeard.eu


Eren McKay

"First of all determine who are the SEO experts and weed out the posers. Read and study what great SEOs are teaching. Use analytical skills to determine what the most probable truth about something is and test your theories."

Eren McKay, Embracing Home


Barry Adams

"Use your brain's critical thinking skills. Never work off of old knowledge, but try what works and what doesn't."

Barry Adams, Barryadams.co.uk


Don DeVange

"Learn basic stats to know how to run successful tests to identify causations and not simply correlations with a degree of certainty."

Don DeVange, dsquared-media


Derek Edmond

"Always be linking."

Derek Edmond, KoMarketing Associates


Craig Fifield

"Trust no one. Start testing. Your career will thank you."

Craig Fifield, CraigFifield.com


Barry Schwartz

"Read my blog :) SearchCap is something I'd recommend."

Barry Schwartz, Search Engine Roundtable


Chris Taylor

"Attend events, volunteer with meetups, build teams and train people. And it's important to determine a way to measure success that can be demonstrated to an organization's senior leadership."

Chris Taylor, Onward Search


What advice do you have for SEOs advancing their careers? Please leave your advice or comments below.