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This Week in Creative Staffing: Corporate Branding and Important UX / UI Questions to Answer

Creative Staffing“This Week in Creative Staffing” is a blog series by Onward Search. Each week, we’ll bring you a quick round-up of some of the most interesting, newsworthy and thought-provoking articles we’ve come across about the creative staffing industry, in the last week.

With that said, here’s what you missed in the week that was:

6 Key UI and UX Strategy Questions You Must Answer Before Launch:
One of the most common digital projects to undertake is a website or app redesign. However, when these redesigns take place, companies often want new design to fit old content–making the process more difficult and complicated than even the business undertaking the project might realize. This post highlights six questions you’ll need to ask yourself before you get started. Answering these questions can help you better understand your project, and the team you’ll need to accomplish your goals.

The CMO’s Newest Challenge: Capitalizing On Workplace Culture:
Chief Marketing Officers have a lot on their plates today. Aside from worrying about their brand outside the company walls, however, CMOs today also have to worry about their brand within their company walls: or rather, their company culture. While this post highlights that a main driver of company culture are consumers themselves, CMOs must also realize that company culture and employer brand are two key elements to landing top candidates in today’s war for talent.

The Future of Design According to 7 Web Visionaries:
When it comes to driving business through design, the importance of being ahead of the trend curve cannot be understated. Once a web design trend catches on, users will see it adopted throughout their web environment, but businesses that get their first will make their way towards the top of consumers’ minds. Awwwards recently brought together seven of the web’s foremost design thinkers to discuss what they believe a vision of the future might look like for your brand

Apple Continues Hiring Augmented and Virtual Reality Experts:
Apple might not have produced the world’s first smartphone, but one thing is for sure: Once Apple took the step into the smartphone space, they officially “arrived” for mainstream users. So, even though Apple is behind the pack when it comes to AR and VR–Samsung already sells VR headsets with their phones, and Google is adding VR software into every new handset–all signs point to the iPhone manufacturers making a big splash in the space. This post is a testament to the fact that AR and VR are coming to the mainstream and coming fast… or at least as fast as the rate at which Apple is hiring AR and VR professionals.

Want more creative staffing news? Check back next week for another round up, and keep an eye out for content for job seekers and hiring companies alike, on the Onward Search blog.

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