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This Week in Creative Staffing: Finding and Retaining Freelancers and Where To Spend Marketing Dollars in 2017

When it comes to making creative staffing decisions, marketers especially will have a hard time trying to decide where to place their budget dollars.“This Week in Creative Staffing” is a blog series by Onward Search. Each week, we’ll bring you a quick round-up of some of the most interesting, newsworthy and thought-provoking articles we’ve come across about the creative staffing industry, in the last week.

[Hire creative, digital or marketing talent, today.]

With that said, here’s what you missed in the week that was:

6 Tips to Find and Retain Freelance Tech Talent:
As the last few days of January expire off our calendars, we’re beginning to enter that time of the year when plans are put into effect, and projects begin to take shape. Adding flexibility in the form of expert freelancers can help bring a level of agility to your teams that ensure project success. Read on to familiarize yourself with CIO’s 6 tips for finding and retaining that talent… and remember tip number 7: Onward Search can help connect you and your team with leading digital, creative and marketing talent, today.

The Difference Between Customer and User Experience:
Successful businesses today, regardless of industry, all understand one thing: You have to give the people what they want. That’s because, in this consumer-dominated economy, there’s always an alternative to whatever you’re offering and customers aren’t afraid to find their goods elsewhere. This has made both customer and user experience key points of interest for businesses. Read on to learn about the difference between these two important pieces of product development today, and let us know if you need help finding talent with these skill sets.

[Find and hire UX talent: Freelance | Executive Search]

Original Research Moves the Needle for B2B Content Marketers:
Content marketing has become a cornerstone of the B2B sales cycle, but it’s proven difficult to perfect. Recent research, however, may have cracked the code on the right “media mix” for companies trying to drive leads through content. Read on to see which types of content drive results and, in turn, which skills are most important when hiring content marketing talent.

[VIDEO] Marketing Experts Discuss Where You Should Spend in 2017:
We know, we know, you’re probably sick of 2017-related content. After all, every business and organization with a copywriter has been hitting you over the head with the theme for more than a month by now. But you can’t tune out all content that slaps the year onto the end of their headline, or you’ll miss important content like this. Follow the link above to watch some top marketing experts, including Adobe’s CMO, on where you should be investing your marketing dollars in the coming months.

Want more creative staffing news? Check back next week for another round up, and keep an eye out for content for job seekers and hiring companies alike, on the Onward Search blog.

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