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This Week in Creative Staffing: The Importance of ‘Time On Page’ and Why SMEs Are Flocking to Freelancers

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Thanks for coming back for another edition of This Week in Creative Staffing–Onward Search’s weekly news roundup of important and thought-provoking content that matters in the creative staffing space.

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This weekly column is your guide to recent and buzzworthy trends, insights and hiring advice.

Here’s what we’re reading this week:

Report: Consumers Spending Less Time on Websites Across All Industries:
It doesn’t take a degree in marketing to come to the conclusion that consumers are increasingly spending their time online, rather in good ol’ brick-and-mortars. But, new data from ADI suggests that these digital consumers might be experiencing fatigue, as total time spent on websites was down across the board. Read on to learn why this new data is important, and what it says about your brand’s online presence.

Why Happy Developers Equal Happy Customers:
The consumer today controls more of the sales funnel than ever before, and the digitization of businesses is just one reason why. Because of this trend, businesses have begun to focus on customer experience, or the experience a consumer has with your brand in the absence of a human (customer service professional)–so think websites and apps. In this blog, you’ll learn about how customer experience relies heavily on your development team, and how building a better team and culture can ultimately lead to greater business success.

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Nearly 70% of SMEs Are Harnessing Freelance Talent in Europe:
In the age of big data, with information all around, small- and medium-sized enterprises are beginning to punch above their weight class, and they’re using freelancers to do it. According to a new survey of 1,000 UK SMEs, a full 67% say they’re using freelancers to overcome the skills gaps and compete more effectively with the rest of the field. Learn more about this survey and their findings here.

What is Demand Generation Marketing?:
As the buyer’s journey continues to evolve in today’s ever changing marketplaces, so too must the marketers who wish to attract, engage and convert leads into sales. The latest evolution of the marketer happens to be the Demand Generation Marketer. If your marketing team is currently missing someone with these new skills, this will be an important read for you.

Want more creative staffing news? Check back next week for another roundup, and keep an eye out for content for job seekers and hiring companies alike, on the Onward Search blog.

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