Thanks for coming back for another edition of This Week in Creative Staffing–Onward Search’s weekly news roundup of important and thought-provoking content that matters in the creative staffing space.
This weekly column is your guide to recent and buzzworthy trends, insights and hiring advice.
Here’s what we’re reading this week:
A Brooklyn Ice Cream Brand Increased Sales by 50% After It Redesigned Its Packaging:
When was the last time you redesigned your product’s packaging? If it’s not up-to-date and aimed at the “Instagram generation” then you might be missing out on a potential boost in sales. In this article, learn how one brand approached their redesign with social media in mind, and bumped their sales by a full 50 percent in the process.
A Day in the Life of a Director of Digital Product Management:
Product management is a growing area of importance for businesses interested in producing digital products such as apps, websites and other pieces of software. Unfortunately, few small-to-medium sized businesses take advantage of these professionals’ super powers. In this blog, you’ll get a first-hand account of the day in the life of a digital product manager, helping you better understand how these professionals can take your business to the next level. And, remember, if you’re ever in search of product management talent, Onward Search can help.
[Find and hire Digital, Creative and Marketing talent: Freelance | Executive Search]
UX Factors That Affect Your Website’s SEO Rankings:
News flash: A website alone, in today’s digital-first world, is no longer enough to generate the types of leads you need to drive business. There’s more to a site than a clever URL and a pricing page and well thought out SEO. Today, it’s all about the user experience and if your UX isn’t optimize, you might want to browse this article for key factors that not only hurt UX but hurt your sites ability to attract inbound leads.
What UX Design Can Teach B2B Social Media Marketers:
If you’re a returning reader of our This Week in Creative Staffing news roundup, then you know we talk a lot about UX design. And for good reason: Good UX design drives business. Well, as it turns out, UX has much more to give businesses than blazing fast landing pages with beautifully crafted interfaces. In this post, learn how the UX mentality can be applied to social media marketing for B2B businesses.
Want more creative staffing news? Check back next week for another roundup, and keep an eye out for content for job seekers and hiring companies alike, on the Onward Search blog.