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The Beauty of Lasting Talent: Alluring the Top Creatives in Cosmetics

Creative Staffing Case Study | Beauty Industry

onward search creative staffing success story


Combining beauty industry expertise with creative staffing excellence, Onward Search recruited 100+ professionals and retained 100% of recent hires for one of the world’s leading cosmetics companies.

The Challenge

Hard to recruit, harder to retain.

With a portfolio of 25+ luxury brands, our client is one of the world’s leading manufacturers and marketers of skin care, makeup, fragrance and hair products. The beauty company touches about 150 countries, serves millions of people, and prides itself on prestige.

To support a 2+ billion dollar acquisition, our client needed teams of creative talent who could understand the brand and match its reputation for excellence. The company sought candidates who mastered an area of specialty, the allure of luxury, and the world of beauty. Knowledge of ecommerce and retail was valuable, but a passion for cosmetics was essential.

Product launches. Ad campaigns. Visual merchandising. Our client had no shortage of creative needs, and all required this rare breed of artist. Unfortunately, due to high competition, the demand for beauty expertise often exceeds the amount of experts available, resulting in heavy workloads and high turnover rates. Across the industry, right-fit creatives are hard to recruit, and harder to retain.

The Solution

Specialization recruits, dedication retains.

The first step to solving the beauty company’s hiring challenges was understanding the luxury brand’s talent needs. Building upon combined decades of creative recruitment expertise, our team quickly became authorities on beauty industry staffing and developed an eye for our client’s clean, modern design aesthetics.

We appointed a trained brand steward to double-vet every candidate we brought forward and enticed top contract talent with custom benefits packages that include paid time off. Our recruiters also made a concerted effort to maintain strong relationships and open dialogues with our candidates. Immersing ourselves within our talent’s world, we attended and even hosted events for the beauty industry’s creative community.

Our industry focus and dedicated approach uniquely equipped us to recruit 100+ hard-to-find experts, maintain a perfect retention rate, and turn our pre-qualified candidates into revenue-generating contributors. From window displays to social media campaigns and beyond, our talent empowered our client to uphold the highest creative standards. Their efforts helped the company’s newly acquired brand yield 20%+ net sales growth in the year following the acquisition.

To find and keep the best creatives in cosmetics, you need more than a mind for creativity; you need an eye for beauty.

Creative Recruiter

Onward Search

By The Numbers

Relevant achievements and statistics to date:

100+ Hires
Recruited 100+ hard-to-find hires for our client

100% Retained

Recruited 100+ hard-to-find hires for our client

20%+ Better

Retained 20%+ more talent than other staffing suppliers

24 Hr Submittal Time

Submitted quality candidates within 24 hours for our client

4K+ in Network

Built a network of 4,000+ professionals with beauty industry experience

By The Experts

Examples of roles we filled for our luxury beauty & cosmetics client:

Art Directors


Creative Directors

Design Directors

Digital Asset Managers

Digital Designers

Graphic Designers

Packaging Designers

Presentation Designers


User Experience Directors

Visual Merchandising Designers

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