Overview

Our client, a top 5 healthcare staffing agency in the USA, is looking for a Marketing Automation Manager to own and execute marketing campaigns that directly support business growth and help drive candidate flow into open job orders. This person will be responsible for building and optimizing email and SMS campaigns, developing automated workflows, and partnering closely with business leaders to prioritize recruitment needs from a marketing standpoint.

The ideal candidate has hands-on experience working within HubSpot (preferred) or a similar marketing automation platform, and also understands the Bullhorn CRM/ATS ecosystem—including how to leverage data, segmentation, and pipeline insights to power smarter, more targeted outreach.

This is a highly strategic and executional role, perfect for someone who loves using automation and campaign strategy to solve real business problems.

Key Responsibilities

Marketing Automation & Campaign Execution

• Build, launch, and optimize email and SMS marketing campaigns aligned to business needs and hiring priorities.
• Create and manage automated workflows, nurture campaigns, drip sequences, and trigger-based communications within HubSpot (or similar platform).
• Develop segmentation strategies to target the right audiences (candidates, leads, past applicants, etc.) with relevant messaging.
• Monitor campaign performance and continuously improve results through testing, iteration, and optimization.

Bullhorn Integration & Data-Driven Marketing

• Partner with recruiting and operations teams to leverage Bullhorn data to support marketing initiatives.
• Help connect the dots between Bullhorn (CRM/ATS) and marketing automation platforms to ensure accurate targeting and campaign execution.
• Maintain clean data practices, tagging, and list management to support scalable outreach.
• Support workflows that help drive engagement and conversions within recruiting pipelines.

Strategic Business Partnership

• Collaborate with business leaders to understand hiring goals, open orders, and urgent staffing needs.
• Translate staffing priorities into actionable campaign strategies to help fill roles faster.
• Act as a consultative marketing partner to internal stakeholders—bringing recommendations, campaign roadmaps, and prioritization frameworks.
• Build scalable marketing programs that support both short-term hiring needs and long-term candidate engagement.

Reporting & Performance Analytics

• Track performance metrics including open rates, CTR, conversion rates, response rates, and funnel movement.
• Provide clear reporting and insights to leadership on what’s working and where improvements are needed.
• Use data to recommend campaign optimizations and drive smarter decision-making.

Required Qualifications

• 3–7+ years of experience in marketing automation, lifecycle marketing, or CRM marketing.
• Hands-on experience building email and SMS campaigns, workflows, and automation journeys.
• Strong experience using HubSpot (preferred) or similar platforms such as Marketo, Pardot, Salesforce Marketing Cloud, Braze, or Iterable.
• Experience working with or supporting campaigns tied to Bullhorn CRM/ATS (highly preferred).
• Strong understanding of audience segmentation, marketing funnels, and lead/candidate nurturing strategies.
• Ability to work cross-functionally with recruiting, operations, and business leadership teams.
• Strong organizational skills and ability to manage multiple campaigns and shifting priorities.

Preferred Qualifications

• Experience in staffing, recruiting, talent acquisition marketing, or high-volume hiring environments.
• Experience integrating marketing automation tools with CRM/ATS systems.
• Familiarity with candidate marketing best practices and compliance considerations.
• Strong copywriting instincts and understanding of what drives engagement through email/SMS.
• Experience with A/B testing and campaign experimentation.

Why This Role Matters

This role sits at the intersection of marketing automation and recruiting operations. You’ll play a key role in helping the business prioritize open job orders, develop targeted outreach strategies, and build scalable campaign systems that improve pipeline flow and accelerate hiring outcomes.

About Onward Search

Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing, and technology professionals. We work with our nationwide clients to continuously pipeline and fill specialized roles. As such, not all jobs contain an application deadline.

Equal Opportunity Employment

We are an equal opportunity employer. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other protected category. Candidates must be at least 18 years old to be considered for employment.
EOE/M/F/D/V/SO

Inclusive Hiring Practices

We’re committed to making every part of our hiring process accessible and inclusive. If you need any accommodations or adjustments to support you during the application or interview process, please contact us at inclusivehiring@onwardsearch.com.

Employment Eligibility

In compliance with federal law, all persons hired must verify their identity and eligibility to work in the United States. We are unable to support 1099 / Corp-to-Corp / Independent Contractor arrangements. All freelancers will be hired as W2 employees.

Benefits

We offer medical, dental, and vision insurance as well as a 401(k) retirement plan to all eligible full-time temporary employees. Onward Search is a drug-free workplace.

Virtual Interview Process

To help streamline the hiring process and ensure a more flexible and accessible experience for all candidates, we’ve partnered with Apriora, a virtual interviewing platform. For select job openings, you may receive an invitation to interview with Alex, our virtual interviewer, via email at alex@onwardsearch.com.

Alex will guide you through a brief set of questions to help us better understand your background and interests. The virtual interview can be completed on your own time, and your responses will be reviewed by our recruiting team as part of the screening process.

To learn more about the platform, visit Apriora’s website.

Job Seeker Scam Alert

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