We're seeking a strategic and collaborative Senior Marketing Specialist to lead the development and execution of integrated marketing initiatives that support organizational objectives and business growth. This role partners closely with digital marketing teams, stakeholders, and subject matter experts to develop marketing strategies, execute campaigns, and measure performance across multiple channels. There is no application deadline for this role.

Senior Marketing Specialist Responsibilities:

• Develop and execute marketing strategies aligned with business objectives.
• Lead integrated marketing campaigns across digital, email, content, and promotional channels.
• Manage complex cross-functional projects from concept through launch.
• Analyze audience insights, market research, campaign performance, and business needs to guide strategy.
• Build strong relationships with stakeholders and serve as a trusted marketing advisor.
• Develop customer journeys, nurture programs, and lifecycle marketing initiatives.
• Manage campaign execution through marketing automation and CRM platforms.
• Continuously optimize campaigns using data, testing, and performance reporting.

• Build and execute integrated email marketing programs focused on brand awareness, lead generation, engagement, conversion, and retention.
• Create customer journeys, nurture programs, and automated workflows.
• Manage audience segmentation, personalization, lead scoring, lifecycle programs, and data quality initiatives.
• Develop personalized email experiences using dynamic content and audience insights.
• Execute A/B and multivariate testing to improve campaign performance.
• Monitor deliverability, sender reputation, and compliance standards.

Senior Marketing Specialist Qualifications:

• Bachelor's degree in Marketing, Business, Healthcare, Liberal Arts, or a related field with 5+ years of professional marketing experience; OR
• Master's degree in a related field with 3+ years of professional marketing experience.
• Strong digital marketing, project management, and stakeholder management experience.
• Excellent communication, presentation, analytical, and problem-solving skills.
• Experience managing multiple priorities in a fast-paced environment.

Preferred Skills:

• Adobe Marketo
• CRM Platforms
• Marketing Automation
• Campaign Development
• Audience Segmentation
• Personalization
• Lead Scoring
• Lifecycle Marketing
• Contact Management
• Data Quality Management
• HTML/CSS
• Responsive Email Design
• Accessibility Best Practices
• Dynamic Content
• A/B Testing
• Multivariate Testing
• Campaign Optimization
• Deliverability Management
• Sender Reputation
• SPF, DKIM, and DMARC Authentication
• Marketing Analytics & Performance Reporting

Ideal Candidate:

• Strategic and data-driven marketer.
• Strong collaborator and relationship builder.
• Experienced in digital marketing, CRM, and email marketing execution.
• Comfortable leading initiatives and influencing stakeholders across a matrixed organization.
• Experienced with marketing automation platforms and customer lifecycle marketing.

Perks & Benefits:

• Medical, Dental, and Vision Insurance
• Life Insurance
• 401k Program
• Commuter Benefit
• eLearning
• Education Reimbursement
• Ongoing Training & Development

*To qualify for our benefits package, you must work over 30 hours per week and the length of assignment must be a minimum of 10 weeks.

To learn more about this opportunity, apply now. Our recruitment team will be in touch, guide you through the interview process, and advocate on your behalf.

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About Onward Search

Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing, and technology professionals. We work with our nationwide clients to continuously pipeline and fill specialized roles. As such, not all jobs contain an application deadline. For questions about our employment process, please contact info@onwardsearch.com.

Equal Opportunity Employment

We are an equal opportunity employer. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other protected category. Candidates must be at least 18 years old to be considered for employment.
EOE/M/F/D/V/SO

Inclusive Hiring Practices

We’re committed to making every part of our hiring process accessible and inclusive. If you need any accommodations or adjustments to support you during the application or interview process, please contact us at inclusivehiring@onwardsearch.com.

Employment Eligibility

In compliance with federal law, all persons hired must verify their identity and eligibility to work in the United States. We are unable to support 1099 / Corp-to-Corp / Independent Contractor arrangements. All freelancers will be hired as W2 employees.

Benefits

We offer medical, dental, and vision insurance as well as a 401(k) retirement plan to all eligible full-time temporary employees. Onward Search is a drug-free workplace.

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Virtual Interview Process

To help streamline the hiring process and ensure a more flexible and accessible experience for all candidates, we’ve partnered with Alex.com, a virtual interviewing platform. For select job openings, you may receive an invitation to interview with Alex via email at alex@onwardsearch.com.

Alex will guide you through a brief set of questions to help us better understand your background and interests. The virtual interview can be completed on your own time, and your responses will be reviewed by our recruiting team as part of the screening process.

To learn more about the platform, visit https://www.alex.com/.

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Job Seeker Scam Alert

We’ve become aware of fraudulent recruiters impersonating Onward Search representatives to collect personal or financial information from potential job seekers. Please be advised, we will only communicate with our talent through verified email addresses such as @onwardsearch and will never reach out through Gmail or any other public domains. You can learn more about potential threats and how to protect yourself by visiting our job seeker scam alert page.