This temporary contract position offers an exciting opportunity within the entertainment industry for a strategic and hands-on Lifecycle Marketing Manager to support a focused 6 month project for our client's major gaming title franchise.

This role involves assessing existing lifecycle programs, identifying gaps, launching refreshed evergreen player journeys, and developing strategic frameworks to guide future lifecycle planning and execution. You will connect player behaviors with business goals, evaluate current journeys, and measure impact across multiple channels including email, in-game, SMS, WhatsApp, and emerging platforms.

The application deadline for this role is 10/28/2026.

Lifecycle Marketing Manager Responsibilities:

• Evaluate the current lifecycle program by analyzing evergreen player journeys, audience strategies, messaging, channel mix, and performance data.
• Build and implement a refreshed evergreen ecosystem with clear start/stop/continue recommendations, onboarding, engagement, monetization, retention, and winback journeys.
• Drive lifecycle campaigns from brief creation through deployment, managing timelines, stakeholder approvals, dependencies, and ensuring campaign quality.
• Guide technical execution in Braze, including audience segmentation, entry criteria, triggers, personalization, Liquid logic, and journey design.
• QA campaign assets, copy, audience targeting, journey logic, and timing; ensure deliverability best practices and campaign accuracy before launch.

Lifecycle Marketing Manager Qualifications:

• Strong (6+ years of) lifecycle marketing experience with a proven track record in evaluating, strategizing, and executing lifecycle programs.
• Practical expertise in Braze, including building Canvas journeys, configuring segments and triggers, and applying personalization and Liquid logic.
• Excellent project management skills with an ability to manage timelines, dependencies, stakeholders, and deadlines.
• Skilled copywriter capable of adapting messaging to various audiences, channels, and player motivations.
• Deep familiarity with the gaming franchise content (recruiter to discuss with you if you are a fit), systems, and community to craft credible player messaging.
• Able to work the hybrid schedule locally in the Santa Monica area.

Perks and Benefits:

• Medical, Dental, and Vision Insurance.
• Life Insurance.
• 401(k) Program.
• Commuter Benefit.
• eLearning and Ongoing Training.
• Education Reimbursement.

Eligibility requires working over 30 hours per week on an assignment lasting at least 10 weeks.

If you meet the qualifications and are excited about this opportunity, apply today! Our team will connect with you to discuss next steps, support you through the interview process, and advocate for your success.

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About Onward Search

Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing, and technology professionals. We work with our nationwide clients to continuously pipeline and fill specialized roles. As such, not all jobs contain an application deadline. For questions about our employment process, please contact info@onwardsearch.com.

Equal Opportunity Employment

We are an equal opportunity employer. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other protected category. Candidates must be at least 18 years old to be considered for employment.
EOE/M/F/D/V/SO

Inclusive Hiring Practices

We’re committed to making every part of our hiring process accessible and inclusive. If you need any accommodations or adjustments to support you during the application or interview process, please contact us at inclusivehiring@onwardsearch.com.

Employment Eligibility

In compliance with federal law, all persons hired must verify their identity and eligibility to work in the United States. We are unable to support 1099 / Corp-to-Corp / Independent Contractor arrangements. All freelancers will be hired as W2 employees.

Benefits

We offer medical, dental, and vision insurance as well as a 401(k) retirement plan to all eligible full-time temporary employees. Onward Search is a drug-free workplace.

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Virtual Interview Process

To help streamline the hiring process and ensure a more flexible and accessible experience for all candidates, we’ve partnered with Alex.com, a virtual interviewing platform. For select job openings, you may receive an invitation to interview with Alex via email at alex@onwardsearch.com.

Alex will guide you through a brief set of questions to help us better understand your background and interests. The virtual interview can be completed on your own time, and your responses will be reviewed by our recruiting team as part of the screening process.

To learn more about the platform, visit https://www.alex.com/.

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Job Seeker Scam Alert

We’ve become aware of fraudulent recruiters impersonating Onward Search representatives to collect personal or financial information from potential job seekers. Please be advised, we will only communicate with our talent through verified email addresses such as @onwardsearch and will never reach out through Gmail or any other public domains. You can learn more about potential threats and how to protect yourself by visiting our job seeker scam alert page.