This Week In Search Marketing Staffing – 12/9/08


The analytics expert Avinash Kaushik recently provided some great analytics career advice in his latest post, Analytics Career Advice, “I am an Analytics God, I Want More $$. How?”  As someone who has climbed the analytics ladder, Avinash has some great experiences to pull from to help fellow analyst move their careers forward.  As always the most important aspect to advancing your career is self evaluation.  Avinash provides us with four questions to begin this:

  1. Do you like being an individual contributor?
  2. Do you like managing people?
  3. Are your true “Analyst” skills your massive mastery of how to solve every technical problem with every tool and how to implement anything?
  4. Are your true “Analyst” skills your understanding of your company’s business strategy?

Depending on how you answer these four questions Avinash details four possible career paths, their dollar potential, and their long term growth prospects.

  • Technical Individual Contributor
  • Business Individual Contributor
  • Technical Team Leader
  • Business Team Leader

If you are a web analyst and are unsure of where your career is moving I would definitely suggest reading Avinash’s article, he does a really good job detailing the differences between each individual career path and which skills support each path.

The 2008 Open World Forum in Paris recently concluded, but not before announcing the FLOSS (Free Libre Open Source Software) 2020 Roadmap (pdf).  The FLOSS 2020 Roadmap is a 78 page report that outlines where open source IT currently is, and makes predictions of where it is headed for the year 2020 based associated recommendations.  With the growth of several factors including cloud computing, green IT, and virtual organizations, the roadmap details how by 2011 27% of IT jobs will be related to open source, and by 2020 that number will grow to 40% of IT Jobs.  While these predictions are based on a number of assumptions, open source is definitely poised to grow in the coming year, and it will interesting to watch how closely it follows the latest FLOSS roadmap.

With the continuing stream of layoffs, more job seekers are turning to the internet for their next job.  A recent study performed by Jobs2Web revealed that in the month of October the search term “jobs” was search on average 151 million times, more than a 20% increase from the previous month.  This boast in search activity made “jobs” the sixth most searched for term in October.  In their research, Jobs2Web also noted that most online job searches were performed in New York, California, and Texas.  While the number of people searching for jobs online has increased over the past couple months, many companies’ job listings remain hidden to job seekers.  Because of poorly optimized career sites, many search engines are unable to index thousands of job listings and job seekers are forced to rely on paid job boards and social networks.  As companies adopt better search practices they will have an easier time filling many of their hard to fill roles

Based on employer job postings over a 120 day period JobFox has determined their list of the Top 25 Most Recession-Proof Job Candidates (pdf).  Within the top 10 of their ranks were two IT specialties.  As of the end of October, Software Designer/Developers and Network/System Administrators were ranked fifth and seventh, respectively, earning on average between $55k-$85k per year.  While most industries have seen a drop in employment numbers, IT actually added jobs in October.  Other IT professions featured in the top 25 were Technology Executives at 16th and IT Security at 20th.  While JobFox noted there have been less jobs posted in recent months, “there is still a lot of demand with 75,000 open tech positions.”