[accent]Most attendees of Pubcon 2012 at the Las Vegas Convention Center had a smartphone in hand, one ear on the speakers, and fingers tweeting away real-time comments and quotes from sessions, keynotes and parties. This definitely isn’t anything new. However, I wanted to share some of the best quotes from sessions and panels from this year’s conference to convey that you really can attend and learn from any convention with merely a 140 character limit![/accent]
Like most conferences, the week started out with an intense day of training programs; this year the day was dedicated to pay-per-click (PPC) and landing page optimization, social media marketing, search engine optimization (SEO), and in-house SEO. The rest of the busy week was filled with over 200 sessions, keynote speakers, and enough information and content to fill a library or two.
But don’t take my word on what I was only able to see and hear as one person — check out what attendees all over Pubcon were tweeting about!
Keeping up with Pubcon’s social media effort is a breeze when using the right hashtag: #Pubcon and following the right people, like the people below.
Most Tweeted Pubcon 2012 Topics by Subject:
Pubcon Masters Group: Keynote by Greg Boser
President, BlueGlass Interactive, Inc. (@GregBoser)
Greg’s Keynote touched on the subject of authorship and author topical authority, in relation to Google + connections and relevance and quality of links and content.
— Mark Homer (@mark_homer) October 15, 2012
25 Things I Learned From Pubcon’s Masters Group Training Day: It’s Pubcon week over here in Las Vegas—one of … bit.ly/RydaxP
— Vasim Khan (@vasimkhan963) October 16, 2012
The importance of authorship is extending to link building. Not only the WHERE of your link, but now also the WHO of that link. @gregboser
— Kristy Bolsinger (@kristy) October 17, 2012
— Ruth Burr (@ruthburr) October 17, 2012
Keynote Speakers and Top Panelists:
This year’s Pubcon did not disappoint with the caliber, frequency or sheer number of world-class sessions and speakers in the Search and Social industry. They all brought their A game and groundbreaking insight on what’s happening now and trending for the future of the web. See what your peers thought about the speakers and where you can find lists and references to their works:
— Marty Weintraub (@aimclear) October 15, 2012
— Bobby Mercader (@Rmercader) October 21, 2012
— Gil Reich (@GilR) October 18, 2012
— Tim Dineen (@TimDineen) October 17, 2012
— Dave Taylor (@DaveTaylor) October 16, 2012
— Recruitics (@recruitics) October 17, 2012
Google Announcement by Matt Cutts (@MattCutts):
Google’s new disavow links tool stirred the audience when Matt Cutts announced the launch at Pubcon on behalf of Google. Whether you believe that this is cutting edge, has already been done, or should only be used with caution, emotions on this subject were a mixed bag.
— Warren Whitlock (@WarrenWhitlock) October 16, 2012
— Mike Ramsey (@niftymarketing) October 16, 2012
I don’t think Google would resort to a Link Disavow tool if negative SEO weren’t a threat to their credibility. #pubcon
— Scott Cowley (@scottcowley) October 16, 2012
— Lauren Hall-Stigerts (@lstigerts) October 16, 2012
— Andy Beal (@AndyBeal) October 16, 2012
SEO / SEM / PPC: Hot Topics and Trends
Pubcon has been a hotbed of information and groundbreaking news for the web publishing community, year after year. This year has been no different from years past. All of this year’s sessions delivered powerful information on the future of SEO, PPC, social, and analytics to standing-room-only board rooms.
— Ruth Burr (@ruthburr) October 16, 2012
— KeyRelevance (@keyrelevance) October 16, 2012
Bing Webmaster tools includes whole domain while Google webmaster tools can miss subdomains( said Microsoft employee) #pubcon
— Lauren Magyar (@LaurenMagyar) October 17, 2012
— Michael Rotkin (@SEOChampion) October 19, 2012
Pubcon Day 1 – Social Signals in Search – Spotlight Session | SEM CLUBHOUSE ow.ly/1OZSF1
— Bill Allen (@mktgbill) October 16, 2012
Leveraging Social and Search:
Try searching for anything on Google or Bing right now. No really — try it. More than likely, the first five to ten results will be from a social platform. You can see this in searching via images, or simple keywords on the web search tool. Brands that aren’t leveraging social aren’t bringing in the results.
— Nico Miceli (@NicoMiceli) October 16, 2012
— Market Motive (@MarketMotive) October 15, 2012
— Lisa Buyer (@lisabuyer) October 16, 2012
— Nico Miceli (@NicoMiceli) October 17, 2012
The Future of Search & Mobile:
What’s trending? I asked that question when people walked by the Onward Search booth. What’s THE thing I should be looking for in the future of search marketing? The same answer came back at me several times; simply put, “The future of search and social marketing is in the palm of your hand: mobile.”
— Yo! Yo! SEO (@YoYoSEO) October 16, 2012
— Global Mktg Tactics (@GlobalMTactics) October 17, 2012
— David Carrillo (@davidcarrillo) October 16, 2012
— Tommy Redmond (@tredmond) October 17, 2012
My notes from the Competitive Intelligence Social Media Tools and Tactics session at PubCon Vegas 2012: goo.gl/lLZ6V
— Elmer Boutin (@rehor) October 19, 2012
Presentations from Pubcon
If you missed anything from the Pubcon sessions or labs, search through twitter and you’ll find a plethora of videos and presentations uploaded by the speakers themselves. Here’s just a few! Use these keywords to find MANY More tweets: “My #Pubcon Presentation”.
— Matt Marko, SoLoMoFo (@BackyardMktg) October 16, 2012
— Alan K’necht (@aknecht) October 19, 2012
— Ben Cook (@Skitzzo) October 23, 2012
— Ken Jurina (@kenjurina) October 20, 2012
— Arnie Kuenn (@ArnieK) October 18, 2012
— Bill Hunt (@billhunt) October 17, 2012
— Alex Volk (@alexvolk) October 19, 2012
This blog post couldn’t have been created without the tweets from those that attended and took part as a speaker from Pubcon 2012. I’m sure I missed tons of other great coverage! If you see any other great posts on PubCon sessions, speakers or parties that I haven’t covered here, paste the link below for others to share and retweet.
Oh, and don’t forget to follow me on Twitter!
— Jennifer Brabson (@jenniferbrabson) October 25, 2012