Category: Uncategorized
Human Creativity vs. Artificial Intelligence: Is AI Your Partner or Problem?
Is your job at risk? If you’re a creative, copywriter, or designer learning about recent artificial intelligence (AI) advancements, this question must have crossed your mind. Of course, AI experts say not to worry. Yet, AI is already revolutionizing the creative industry and the world of work. We polled over 500 professionals, and 91% identified AI as the most talked about innovation of 2023.
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How to Position In-House Design & Creative Teams for Success
Expert Insights from Onward Search ‘Managing Demand, Maximizing Impact’ Panel In the busy, dynamic world of in-house design and creative work, leaders must balance the need for productivity with the
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Brand Innovators Insights: How to Build Affinity through Authenticity
It isn’t just ads, influencers, products or even experiences that drive growth; it’s faith. Customers buy more from you when they buy into your purpose and believe you’ll deliver on your every promise. Authenticity inspires brand affinity. 86% of consumers agree; brand authenticity plays a major role in purchasing decisions. Yet, 57% believe that most brands are NOT authentic.
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From Gamification to the Metaverse: 7 New Ways to Engage Your Audience
“Work hard, play hard,” the age-old adage goes. But what if you could do both at the same time? That’s precisely what businesses are doing in 2023. Recent years have
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Is Pay Transparency Good For Business? Here’s Everything You Need To Know in 2023
Money can be an awkward subject for job seekers and companies alike. For decades, discussing pay in the workplace was taboo. But now, the salary transparency trend is changing candidates’
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The Contingent Staffing Surge: Why On-Demand Talent is in Demand
We’re living in a world of ‘new.’ A new job market. New talent needs. New paths to performance. New beginnings. The future of work is always changing, and brands everywhere
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6 Things to Do Before Every Virtual Interview
Virtual interviews mean more prep, not less. And virtual is the new normal. 92% of employers plan to continue using remote interviews throughout 2023 and beyond. 82% of marketing, creative
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