Digital Marketing
Career Resources

Consumers today primarily live online, and as a result, digital marketing has become a dominant subset of companies’ advertising strategies. The following resources below are here to help digital marketing professionals better understand their space and more easily navigate their job market.

Digital Marketing Salary Information

Digital marketing professionals operate in a number of different subsets of “Digital Marketing” including, but not limited to, SEO Management, PPC Specialization, Social Media Management and Digital Strategy. Because of this, salaries for Digital marketing professionals can vary, but are often in excess of $60K per year, depending on the location.

Top Locations for SEO Management Jobs / SEO Manager Salaries:

RankLocationAverage Salary
1San Jose, CA $124,872
2New York, NY $118,106
3San Francisco, CA $117,394
4Jersey City, NJ $111,524
5Arlington, VA $110,715
6Boston, MA $110,715
7Atlanta, GA $108,501
8Chicago, IL $106,359
9Washington, DC $105,179
10Houston, TX $100,188
RankLocationAverage Salary
11Charlotte, NC $95,469
12Seattle, WA $95,469
13Los Angeles, CA $94,743
14Philadelphia, PA $92,928
15Baltimore, MD $92,928
16Detroit, MI $92,202
17Dallas, TX $90,387
18Richmond, VA $89,661
19San Diego, CA $88,935
20St. Louis, MO $88,572

Top Locations for PPC Specialization Jobs / PPC Specialist Salaries:

RankLocationAverage Salary
1San Jose, CA $79,016
2New York, NY $76,322
3San Francisco, CA $75,873
4Jersey City, NJ $75,873
5Boston, MA $71,191
6Washington, DC $70,486
7Arlington, VA $70,486
8Atlanta, GA $69,076
9Chicago, IL $67,343
10Houston, TX $63,303
RankLocationAverage Salary
11Los Angeles, CA $60,160
12Seattle, WA $60,160
13Charlotte, NC $60,160
14Philadelphia, PA $58,813
15Detroit, MI $58,364
16Richmond, VA $57,017
17Dallas, TX $57,017
18San Diego, CA $56,119
19St. Louis, MO $56,119
20Portland, OR $54,773

Top Locations for Social Media Management Jobs / Social Media Manager Salaries:

RankLocationSalary Average
1New York, NY$78,284
2San Francisco, CA$77,369
3Jersey City, NJ$73,935
4Boston, MA$71,875
5Atlanta, GA$70,438
6Chicago, IL$69,128
7Washington, DC$69,029
8Houston, TX$65,008
9Seattle, WA$61,803
10Charlotte, NC$61,185
RankLocationAverage Salary
11Los Angeles, CA$60,567
12Philadelphia, PA$60,430
13Dallas, TX$58,599
14San Diego, CA$57,683
15Portland, OR$55,852
16Denver, CO$54,936
17Austin, TX$54,021
18Orlando, FL$50,816
19Minneapolis, MN$50,358
20Phoenix, AZ$48,069

Top Locations for Digital Strategy Jobs / Digital Strategist Salaries:

RankLocationAverage Salary
1San Jose, CA $98,578
2New York, NY $94,488
3San Francisco, CA $94,079
4Arlington, VA $87,125
5Boston, MA $87,125
6Jersey City, NJ $87,080
7Atlanta, GA $85,383
8Washington, DC $83,640
9Chicago, IL $83,444
10Houston, TX $78,535
RankLocationAverage Salary
11Charlotte, NC $75,263
12Seattle, WA $74,854
13Los Angeles, CA $74,854
14Baltimore, MD $73,218
15Philadelphia, PA $72,809
16Detroit, MI $72,809
17Dallas, TX $70,763
18Richmond, VA $70,763
19San Diego, CA $69,945
20St. Louis, MO $69,945

Digital Marketing Job Trends

With more companies conducting business online today than ever before, the digital marketing professionals have remain highly sought after. In fact, digital marketers are some of the most in-demand creative talent in the jobs market today, and as long as organizations continue to offer products and services online, the demand for digital marketing professionals will not diminish.

digital marketing
Source: Indeed.com

 

Tools and Resources for Digital Marketing Professionals

Digital marketing professionals need to keep up with an ever evolving space, as new technologies and best practices are constantly introduced and add to the core competencies every digital marketer must possess. The websites below offer a range of Digital Marketing tools and resources to assist you in your day-to-day work.

  • Hemingway EditorThis online editor helps you hone Hemingway’s writing style by grading your copy based on concision, readability and a number of other factors.
  • CopyscapeDetermine whether any content on a given webpage has been duplicated elsewhere on the web.
  • Creative CommonsAllows you to search a number of databases, such as Google Images and Flickr, for CC licensed work.
  • SEO Book Keyword Research ToolFree keyword ideas and suggestions, ranked by performance.
  • Google DriveA free, cloud-based office suite that allows you to take your documents with you anywhere you go that has an internet connections. Most importantly, Google Drive saves changes to your docs automatically, as you write.
  • PagewizAn accessible online web app that helps you create more optimized landing pages for better conversions.
  • WooRankA helpful plugin that for your web browser that analyzes your website for inefficiencies and provides suggestions on how to remedy them.
  • CanvaA web-based platform that allows you to easily create beautiful graphic designs for your website and content.
  • Apester: An easy-to-use interactive survey platform. Create quizes, surveys and other interactive, question-based content. Highly customizable and comes with a free analytics dashboard.
  • AsanaA free project management tool that helps you stay organized and on top of all of your open projects. Provides to-do style notifications that can be sent directly to your inbox.

 

Digital Marketing Organizations

If you’re interested in networking with other digital marketing professionals, or just want to find those that share your love of digital marketing, these organizations and groups will make it easy to connect with others.

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