Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We’re hiring a Marketing Specialist for a hybrid opportunity in New York, NY.

Join our client’s team as a pivotal member of the Commercial Data Revenue division, where you'll spearhead audience segmentation and campaign activation strategies across diverse industry verticals. In this role, you'll be instrumental in implementing and optimizing the Data Management Platform (DMP) to execute comprehensive cross-channel campaigns, both direct sold and programmatic. Collaborate closely with sales and account management to craft audience targeting strategies that align with brand objectives, leveraging first, second, and third-party data. This is a hybrid opportunity based in New York, NY.

Must have Beauty or Fashion Industry experience.

Marketing Specialist Responsibilities:

• Develop and refine digital audience segmentation practices in collaboration with brand leads in Sales, Data Product Strategy, and Consumer Marketing.

• Facilitate the onboarding and integration of first and second-party data, ensuring seamless data delivery across multiple channels, including desktop, mobile, social, and email.

• Design and model audience segments using internal and external data sources to meet media plan requirements and campaign KPIs.

• Collaborate with segment stakeholders to define goals, success metrics, and prioritize segment creation.

• Partner with Consumer Marketing and Audience Development teams to generate actionable brand insights and enhance customer lifetime value.

• Oversee testing engagements throughout the campaign lifecycle, from conception to analysis and rollout.

• Conduct data trend analyses using Databricks to drive campaign performance improvements.

• Work cross-functionally with Advertising, Operations, and Inventory Management teams to optimize campaign execution.

• Stay informed on market trends and emerging technologies, providing strategic recommendations for innovation.

Marketing Specialist Qualifications:

• Proven experience in digital media analytics, planning, or operations.

• Expertise with DMPs such as Permutive, Lotame, Adobe Audience Manager, or Oracle BlueKai.

• Strong understanding of third-party data providers and programmatic media landscapes.

• Proficiency in ad serving, web analytics, and platform technologies.

• Familiarity with Databricks, SQL, and Google Ad Manager reporting tools.

• Ability to thrive in a dynamic environment, managing multiple tasks and deadlines.

Perks & Benefits:

• Medical, Dental, and Vision Insurance.

• Life Insurance.

• 401(k) Program.

• Commuter Benefit.

• eLearning & Ongoing Training.

• Education Reimbursement.

*Eligibility requires working over 30 hours per week on an assignment lasting at least 10 weeks.

If you meet the qualifications and are excited about this opportunity, apply today! Our team will connect with you to discuss next steps, support you through the interview process, and advocate for your success.

About Onward Search

Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing, and technology professionals. We work with our nationwide clients to continuously pipeline and fill specialized roles. As such, not all jobs contain an application deadline.

Equal Opportunity Employment

We are an equal opportunity employer. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other protected category. Candidates must be at least 18 years old to be considered for employment.
EOE/M/F/D/V/SO

Inclusive Hiring Practices

We’re committed to making every part of our hiring process accessible and inclusive. If you need any accommodations or adjustments to support you during the application or interview process, please contact us at inclusivehiring@onwardsearch.com.

Employment Eligibility

In compliance with federal law, all persons hired must verify their identity and eligibility to work in the United States. We are unable to support 1099 / Corp-to-Corp / Independent Contractor arrangements. All freelancers will be hired as W2 employees.

Benefits

We offer medical, dental, and vision insurance as well as a 401(k) retirement plan to all eligible full-time temporary employees. Onward Search is a drug-free workplace.

Virtual Interview Process

To help streamline the hiring process and ensure a more flexible and accessible experience for all candidates, we’ve partnered with Apriora, a virtual interviewing platform. For select job openings, you may receive an invitation to interview with Alex, our virtual interviewer, via email at alex@onwardsearch.com.

Alex will guide you through a brief set of questions to help us better understand your background and interests. The virtual interview can be completed on your own time, and your responses will be reviewed by our recruiting team as part of the screening process.

To learn more about the platform, visit Apriora’s website.

Job Seeker Scam Alert

We’ve become aware of fraudulent recruiters impersonating Onward Search representatives to collect personal or financial information from potential job seekers. Please be vigilant and always protect your information. Learn more about potential threats and how to protect yourself by visiting our job seeker scam alert page.