Web Analytics Careers 101
So, you want to learn more about developing a career in Web Analytics? This is the best place to start! We've summarized the basics of a career in Web Analytics to help you get started.
Why Web Analytics Matters
The success of Internet marketing campaigns relies heavily on data about user behavior including visitor traffic, click through rates and conversions. Understanding this data allows businesses to make educated decisions about each of their campaigns and they require an experienced professional to monitor, interpret and report the information. Web Analysts help companies measure the effectiveness of their marketing efforts and determine exactly why some are successful and what they can do to adjust their strategies.
Web analytics professionals are in high demand these days because of their ability to substantiate the successes and failures of any online campaign. Without their analysis, online marketers would make relatively blind decisions about how to improve their campaigns.
Working in Web Analytics
The average day of a web analyst is full of data, reports and comparisons so these professionals need to be comfortable with large quantities of information. Using web analytics tools like Omniture, Google Analytics, HBX, ClickTracks and CoreMetrics, web analysts draw valuable insight from site traffic and user behavior to provide a broader picture of performance to their company’s marketing team.
Web analytics jobs can range from consulting on pay per click campaigns to acting as vice-president of internet marketing. Whether your career is just beginning to take shape or you are an established professional in the industry, Onward Search will match your skills and ambitions to opportunities that fit your personal experience and professional goals. Start working with Onward today to develop and fortify your Web Analytics career.
Web Analytics Job Responsibilities
This is a list of responsibilities commonly associated with web analytics jobs. Tip: use the keywords and phrases you find in job descriptions when writing your resume to improve your chance of getting noticed.
- Analyze traffic patterns
- Drive ROI improvements
- Improve website effectiveness
- Optimize page layout
Have questions about starting your career in this industry? Contact a recruiter today to learn more.