Digital Marketing Career Resources

Consumers today primarily live online, and as a result, digital marketing has become a dominant subset of companies’ advertising strategies. The following resources below are here to help digital marketing professionals better understand their space and more easily navigate their job market.

Digital Marketing Salary Information

Digital marketing professionals operate in a number of different subsets of “Digital Marketing” including, but not limited to, SEO Management, PPC Specialization, Social Media Management and Digital Strategy. Because of this, salaries for Digital marketing professionals can vary, but are often in excess of $60K per year, depending on the location.

Top Locations for SEO Management Jobs / SEO Manager Salaries:

Rank Location Average Salary
1 San Jose, CA $124,872
2 New York, NY $118,106
3 San Francisco, CA $117,394
4 Jersey City, NJ $111,524
5 Arlington, VA $110,715
6 Boston, MA $110,715
7 Atlanta, GA $108,501
8 Chicago, IL $106,359
9 Washington, DC $105,179
10 Houston, TX $100,188
Rank Location Average Salary
11 Charlotte, NC $95,469
12 Seattle, WA $95,469
13 Los Angeles, CA $94,743
14 Philadelphia, PA $92,928
15 Baltimore, MD $92,928
16 Detroit, MI $92,202
17 Dallas, TX $90,387
18 Richmond, VA $89,661
19 San Diego, CA $88,935
20 St. Louis, MO $88,572

Top Locations for PPC Specialization Jobs / PPC Specialist Salaries:

Rank Location Average Salary
1 San Jose, CA $79,016
2 New York, NY $76,322
3 San Francisco, CA $75,873
4 Jersey City, NJ $75,873
5 Boston, MA $71,191
6 Washington, DC $70,486
7 Arlington, VA $70,486
8 Atlanta, GA $69,076
9 Chicago, IL $67,343
10 Houston, TX $63,303
Rank Location Average Salary
11 Los Angeles, CA $60,160
12 Seattle, WA $60,160
13 Charlotte, NC $60,160
14 Philadelphia, PA $58,813
15 Detroit, MI $58,364
16 Richmond, VA $57,017
17 Dallas, TX $57,017
18 San Diego, CA $56,119
19 St. Louis, MO $56,119
20 Portland, OR $54,773

Top Locations for Social Media Management Jobs / Social Media Manager Salaries:

Rank Location Salary Average
1 New York, NY $78,284
2 San Francisco, CA $77,369
3 Jersey City, NJ $73,935
4 Boston, MA $71,875
5 Atlanta, GA $70,438
6 Chicago, IL $69,128
7 Washington, DC $69,029
8 Houston, TX $65,008
9 Seattle, WA $61,803
10 Charlotte, NC $61,185
Rank Location Average Salary
11 Los Angeles, CA $60,567
12 Philadelphia, PA $60,430
13 Dallas, TX $58,599
14 San Diego, CA $57,683
15 Portland, OR $55,852
16 Denver, CO $54,936
17 Austin, TX $54,021
18 Orlando, FL $50,816
19 Minneapolis, MN $50,358
20 Phoenix, AZ $48,069

Top Locations for Digital Strategy Jobs / Digital Strategist Salaries:

Rank Location Average Salary
1 San Jose, CA $98,578
2 New York, NY $94,488
3 San Francisco, CA $94,079
4 Arlington, VA $87,125
5 Boston, MA $87,125
6 Jersey City, NJ $87,080
7 Atlanta, GA $85,383
8 Washington, DC $83,640
9 Chicago, IL $83,444
10 Houston, TX $78,535
Rank Location Average Salary
11 Charlotte, NC $75,263
12 Seattle, WA $74,854
13 Los Angeles, CA $74,854
14 Baltimore, MD $73,218
15 Philadelphia, PA $72,809
16 Detroit, MI $72,809
17 Dallas, TX $70,763
18 Richmond, VA $70,763
19 San Diego, CA $69,945
20 St. Louis, MO $69,945

Digital Marketing Job Trends

With more companies conducting business online today than ever before, the digital marketing professionals have remain highly sought after. In fact, digital marketers are some of the most in-demand creative talent in the jobs market today, and as long as organizations continue to offer products and services online, the demand for digital marketing professionals will not diminish.

digital marketing
Source: Indeed.com

 

Tools and Resources for Digital Marketing Professionals

Digital marketing professionals need to keep up with an ever evolving space, as new technologies and best practices are constantly introduced and add to the core competencies every digital marketer must possess. The websites below offer a range of Digital Marketing tools and resources to assist you in your day-to-day work.

  • Hemingway Editor: This online editor helps you hone Hemingway’s writing style by grading your copy based on concision, readability and a number of other factors.
  • Copyscape: Determine whether any content on a given webpage has been duplicated elsewhere on the web.
  • Creative Commons: Allows you to search a number of databases, such as Google Images and Flickr, for CC licensed work.
  • SEO Book Keyword Research Tool: Free keyword ideas and suggestions, ranked by performance.
  • Google Drive: A free, cloud-based office suite that allows you to take your documents with you anywhere you go that has an internet connections. Most importantly, Google Drive saves changes to your docs automatically, as you write.
  • Pagewiz: An accessible online web app that helps you create more optimized landing pages for better conversions.
  • WooRank: A helpful plugin that for your web browser that analyzes your website for inefficiencies and provides suggestions on how to remedy them.
  • Canva: A web-based platform that allows you to easily create beautiful graphic designs for your website and content.
  • Apester: An easy-to-use interactive survey platform. Create quizes, surveys and other interactive, question-based content. Highly customizable and comes with a free analytics dashboard.
  • Asana: A free project management tool that helps you stay organized and on top of all of your open projects. Provides to-do style notifications that can be sent directly to your inbox.

 

Digital Marketing Organizations

If you’re interested in networking with other digital marketing professionals, or just want to find those that share your love of digital marketing, these organizations and groups will make it easy to connect with others.

Have questions about these resources or just want to learn more?

Contact a recruiter today to learn more.