[accent]One of the best ways to advance your career is to look to the experts for guidance, so we asked top SEO experts to give us the best career advice they could offer in 10 seconds or less. Read their advice below.
Also see our new SEO Salary and Market Guide to learn pay ranges and where the most SEO jobs can be found.[/accent]
Danny Sullivan, Search Engine Land
Matt McGee, Small Business SEM
Tony Adam, TonyAdam.com
Chris Winfield, BlueGlass Interactive, Inc.
“The thing about SEO is it is always changing. I think the best thing anyone can do is keep exposing themselves to new sites trying new tactics and gaining traction. Read posts, ask questions, and stay curious. SEO isn’t something you cross off the list; it’s something to constantly be working on.”
Joanna Lord, SEOMOZ
“Obviously I believe one should understand how a search engine works. So get a side interest in information retrieval. The other important element is ‘task ROI’. Always weight what you’re working on against the value you get back. This talent will take you far.”
Dave Harry, SEO Training Dojo
Tamar Weinberg, Techipedia
“Be sure you know as much as there is to know about front-end web development. While it’s not your job, your job does rely on those people doing their work well, so you’d better learn what they do and why they do it.”
Joost de Valk, Yoast
Laura Lippay, Hows your pony?
Todd Malicoat, Market Motive
“Learn to quantify SEO, communicate metrics and success, align SEO strategies to business goals, learn to prioritize, drop SEO jargon when talking to non-SEOs, and get out of the chair and walk down the hall to build meaningful relationships with your non-SEO colleagues.”
Jessica Bowman, SEO Inhouse.com
“Focus on tangible skills that go beyond core competencies of SEO and allow you to interact and engage across multiple channels. There are lots of SEOs out there today so you either need to prove you are a different package or show leadership and management skills to lead teams across disciplines.”
Tim Nash, TimNash.co.uk
Terry Van Horne, International Website Builders
“Become a better business person by showing the true value of SEO to business stakeholders in order to affect change. just focusing on SEO tactics without conveying the business value won’t get you very far.”
Matt Evans, Monster
Andy Beard, AndyBeard.eu
“First of all determine who are the SEO experts and weed out the posers. Read and study what great SEOs are teaching. Use analytical skills to determine what the most probable truth about something is and test your theories.”
Eren McKay, Embracing Home
Barry Adams, Barryadams.co.uk
Derek Edmond, KoMarketing Associates
Craig Fifield, CraigFifield.com
“Read my blog 🙂 SearchCap is something I’d recommend.”
Barry Schwartz, Search Engine Roundtable
Chris Taylor, Onward Search
What advice do you have for SEOs advancing their careers? Please leave your advice or comments below.