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Brand Innovators Insights: How to Build Affinity through Authenticity
It isn’t just ads, influencers, products or even experiences that drive growth; it’s faith. Customers buy more from you when they buy into your purpose and believe you’ll deliver on your every promise. Authenticity inspires brand affinity. 86% of consumers agree; brand authenticity plays a major role in purchasing decisions. Yet, 57% believe that most brands are NOT authentic.